BTS just baked their heritage into the world’s most famous cookie. RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have joined forces with OREO for the Limited Edition OREO & BTS Cookies, a brown sugar pancake-flavored cookie the group created and dedicated to their fans. It marks BTS’s first-ever global snacking partnership, kicking off a playful movement across more than 80 markets.
The flavor is deeply personal. The cookies are filled with a sweet creme that remixes hotteok, the warm, brown sugar-stuffed pancake popular in Korean street food markets. BTS have fond childhood memories of both hotteok and OREO cookies, which makes the collaboration a way to tuck a piece of their Korean heritage inside a cookie they’ve always loved.
The band poured the same care into the design. Celebrating their 13th anniversary, the cookies feature 13 unique embossments BTS created for fans, including the member names, a BTS light stick, and three cookies that form a special hidden message. Collect the cookies to reveal it, since the embossments in each pack vary. The pack itself pays vibrant homage to South Korea’s street market culture.
BTS framed the partnership as an honor, saying they ate OREO cookies as kids and still eat them in the studio, and that OREO is helping them share a taste of home with the world. Matt Foley, VP of Marketing at OREO, called it a meeting of two devoted fanbases and a way for a brand with deep history to keep leading the cultural conversation.
The campaign extends into a fan project too. Inspired by the fandom’s letter-writing tradition, OREO is rallying fans to help create the world’s largest love letter to BTS, opening June 8 via a QR code on the pack or at OREOBTS.com.
The cookies go to presale Monday, June 1, at OREO.com/UnwrapTheCollab, then roll out at retailers starting June 8 for a limited time while supplies last.