Falling fast has never looked so good. Multi-platinum duo Icona Pop unveil the official music video for their euphoric new single “Butterfly Feelings,” directed by Viktor Naumovski and filmed in Macedonia. The visual brings the song’s themes of transformation, vulnerability, and emotional freedom to vivid life, as Caroline Hjelt and Aino Jawo emerge from a symbolic cocoon, shed old layers, and reveal butterfly wings while embracing the rush of new love. Dancers in matching wings turn the whole thing into a celebration of self-expression and liberation.
The track itself bottles that dizzy feeling. Lifted from their forthcoming album ‘Ritual’, out August 14 via Ultra Records/Iconic Sound Recordings, “Butterfly Feelings” leans into the thrill of falling hard and fast. Co-written by the duo, it pairs futuristic synths, bittersweet pop melodies, and a snappy club-ready beat with the euphoric vulnerability that’s long defined their sound, anchored by the hook “My heart is beating, do you feel the same?”
The duo describe it as a little song about falling stupidly in love. They reflect on all the times they’ve felt that pull, the way you try to deny it at first but can’t stop thinking about the person.
The single extends the world of ‘Ritual’, following “Dance To This” and the title track featuring Daya. Written during a deeply transformative chapter, the album finds Icona Pop at their most emotionally fearless and creatively confident, exploring friendship, reinvention, healing, heartbreak, motherhood, and joy. For them, the dance floor has always been a place to find themselves and each other again, to disappear into the music and let go.
There’s a tour on the way too. Icona Pop have announced the first handful of dates from their Ritual Tour, kicking off October 23 in Gothenburg, Sweden, with stops in Oslo and Stockholm before wrapping November 13 in Copenhagen.
Ritual Tour Dates:
October 23 – Gothenburg, Sweden
Oslo, Norway
Stockholm, Sweden
November 13 – Copenhagen, Denmark