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10 Songs to Play This Easter

10 Songs to Play This Easter By Eric Alper Easter is one of the most sonically rich moments on the Christian calendar, and whether you...

How to Turn Casual Listeners Into Core Fans

The difference between a casual listener and a core fan comes down to one thing: connection. Spotify can put your song in front of...

5 Surprising Facts About Joni Mitchell’s ‘Hejira’

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THAT ERIC ALPER

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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