“Pour Some Sugar on Me,” from Def Leppard’s 1987 album ‘Hysteria’, became their signature anthem of arena rock excess. Peaking at #2 on the Billboard Hot 100 in 1988, it turned dance floors and stadiums into singalong frenzies. Decades later, it still reigns as one of the ultimate ’80s rock staples.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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