Sam Fender Shares The Reflective New Single “I’m Always on Stage” Ahead of the Deluxe ‘People Watching’

 Sam Fender is pleased to share a new single, the reflective I’m Always on Stage.

The track is lifted from the previously announced deluxe version of People Watching, released on 5th December through Polydor Records including eight new tracks, released on CD and vinyl.

I’m Always on Stage originally featured on the limited edition, vinyl-only release for Record Store Day, Me and The Dog EP. All four tracks from that original release feature on the Deluxe album.

Sam recently played the track live on his US tour, and it’s been featuring on the setlist on his current Australian tour too.

Pre-order the Deluxe album HERE

At the weekend, the concert film Live at London Stadium premiered online. Watch it back, and listen to I’m Always on Stage over its end credits.

Live at London Stadium captures the recently crowned Mercury Prize winner at the very top of his game, performing to over 80,000 jubilant fans last Summer, and featuring the first live performance of Rein Me In alongside Olivia Dean.

Live at London Stadium was directed by Toby L & Kit Monteith and is produced by Up The Game (Blur, Olivia Rodrigo, Liam Gallagher).

The film showcases the enormity of this occasion as one of the UK’s most important artists returns to the capital for one night only.

Sam concludes his 2025 in Australia, with three remaining shows.