Ashley McBryde Brings Fire And Memory To Striking New “Rattlesnake Preacher” Video

Ashley McBryde releases the official video for “Rattlesnake Preacher”, a vivid and deeply personal piece shaped by her childhood in rural Arkansas and the powerful figure of her father. Directed by Tyler Shoemaker and executive produced by McBryde, the clip opens in a trauma support group before diving into scenes of a one room church, a young Ashley at her mother’s side and the larger than life preacher who fueled the song’s intensity. McBryde shares that the video holds layers of truth and complex feeling, adding another milestone to a project rooted in honesty and reflection.