David Bowie and Tina Turner joined forces for the cinematic Pepsi commercial titled “Creation” which debuted on September 11, 1987. The high-concept advertisement features Bowie as a mad scientist working in a laboratory filled with gadgets and gizmos. In this sci-fi narrative, Bowie accidentally spills a bottle of Pepsi on his computer, triggering a series of mechanical eruptions that culminate in the creation of Turner as his ideal rock-and-roll partner. The duo performs a specially recorded version of Bowie’s 1983 hit “Modern Love” while dancing under an explosion of sparks and a neon Pepsi sign. The Choice of a New Generation, indeed.