Belgian-raised Moroccan artist Dina Ayada releases her striking debut album ‘IDENTITY’ today, marking a significant milestone in her rapid international ascent. This deeply personal project features executive production from Grammy-nominated artist Gunna, who also joins Ayada on the melodic standout track “No Rush”. The record successfully blends underground rap textures with confident R&B tones. Listeners describe the new material as a breathtaking celebration of cultural resonance and rhythmic precision. Additional production contributions from KayCyy, Bugz Ronin, and Victor Thell ensure a seamless movement between genres throughout the tracklist.
The narrative of ‘IDENTITY’ captures Ayada’s experiences growing up across cultures while navigating the chaos of a blossoming music career. She reflects on a life shaped by movement and transformation, defining her journey as a search for clarity. “I stayed locked in working quietly on my debut album learning discipline through the ups and downs,” says Ayada. “A lot of lessons came with the growth but through everything I genuinely found myself.” This self-assured artistic voice serves as the anchor for the entire project.
Ayada’s creative evolution gained momentum during her 2024 performances at Rolling Loud Thailand and Wireless Festival Middle East. She previously shared the stage as an opening act on Gunna’s tour and collaborated with artists including Bambi and DC The Don. “At 18 I packed my life into a suitcase and left home just to chase a feeling I couldn’t ignore,” Ayada shared regarding her move to Los Angeles. “You can’t find your identity without breaking yourself open.” Her presence as a fashion icon remains evident through recent features in Dazed and a cover for L’Officiel Belgium.
Looking ahead to the new year, the artist prepares to launch a Salomon campaign in Spring 2026 featuring music from the album. This commercial partnership precedes a highly anticipated European tour where Ayada will perform the new tracks live for the first time. The album ‘IDENTITY’ stands as a definitive statement from a global artist working on her own terms. Fans can access the full project across all digital platforms starting today, December 31, 2025.