Ulta Beauty World will return for its second-ever convention on April 16, 2026, at the Orange County Convention Center in Orlando, Florida.
The event, hosted by Ulta Beauty, follows the inaugural Ulta Beauty World convention held in San Antonio, Texas, in 2025. Attendees will have the opportunity to connect with more than 200 beauty brands, participate in demonstrations and tutorials led by the Ulta Beauty Pro Team, and attend brand founder meet-and-greets. Ulta has confirmed that attendees will receive a curated swag bag valued at more than $2,000.
Ulta Beauty World is open to attendees aged 18 and older. A government-issued photo ID is required for entry, and the name on the ID must match the name on the ticket confirmation.
Tickets for the main convention go on sale January 21 at 10 a.m. EST and cost $160, plus a $5 processing fee. Tickets are available through the Ulta Beauty World landing page on Ulta Beauty’s website.
Ulta is also offering optional master classes on April 15, 2026, the day before the convention. These sessions will feature hands-on instruction led by industry experts and brand founders. Master class tickets cost $75 plus a processing fee and are available in limited quantities. A combined ticket for both the master class and the main convention is priced at $199, plus processing fees.
The Orange County Convention Center is located on International Drive and Universal Boulevard in Orlando and includes three buildings: the North Building, South Building, and West Building.