iHeartMedia and TikTok have announced a groundbreaking multiplatform partnership that brings TikTok creators into iHeart’s ecosystem across podcasting, broadcast and digital radio, and live events. The collaboration includes the launch of the TikTok Podcast Network, featuring up to 25 new podcasts hosted by TikTok creators, a national broadcast and digital radio station called TikTok Radio, and a series of live event integrations. TikTok creators will bring their voices and perspectives to long-form audio and video content, from lifestyle and personal stories to insights on trends and culture, expanding their reach across new platforms.
The TikTok Podcast Network will feature up to 25 newly created and curated podcasts bringing audiences closer to their favorite voices. iHeartMedia is introducing new co-branded, state-of-the-art podcast studios in Los Angeles, New York, and Atlanta with advanced audio and video infrastructure for both podcasting and video production. The podcasts will be distributed by iHeartPodcasts and available on the iHeartRadio app as well as everywhere podcasts are heard, with highlights and clips available on TikTok. TikTok Radio will pair TikTok creators with experienced iHeartRadio personalities in a fast-paced format available across broadcast radio stations nationwide and digitally on iHeartRadio. Built on the music architecture of marquee iHeart stations like KIIS FM in Los Angeles and Z100 in New York, TikTok Radio will feature TikTok’s hottest new songs alongside trend-driven storytelling and segments like “Behind-the-Charts,” “New Music Fridays,” and “On The Verge.”
iHeartMedia and TikTok will join forces to unlock access for creators at iHeart’s signature events including the iHeartRadio Music Festival and iHeartRadio Jingle Ball, empowering brands to activate with content creators on the biggest stages. “This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia,” said Rich Bressler, President, COO and CFO for iHeartMedia. “We’re giving creators access to the biggest audio platforms in America, creating new ways to tell stories, entertain, and build deeper connections with fans.” Dan Page, Global Head of Media and Licensing Partnerships at TikTok, added: “This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms and extend their creativity beyond TikTok.”