TikTok Archives - That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

Tag: TikTok

How to Use Short-Form Video Without Losing Your Sound

Why Teasing Music Too Far in Advance Is Hurting Your Release Strategy

Why Your Email List Is Still One Of The Most Valuable Things You Own As An Artist

TikTok’s New Ad Tools Give Artists and Labels More Power to Reach Audiences at the Right Moment

TikTok unveils the BTS ARIRANG In-App Experience

Apple Music and TikTok Just Made Music Discovery Seamless for Artists and Fans Alike

iHeartMedia And TikTok Launch Multiplatform Partnership Featuring TikTok Podcast Network And Radio Station

TikTok Launches Bulletin Board Feature for Creator-Fan Communication

Most Streamed U.S. Songs By Decade In 2025 Span Creedence To Alex Warren

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