Feed The Beat just hit a milestone worth paying attention to. Taco Bell’s long-running artist support program is celebrating 20 years of feeding touring musicians on the road, and submissions for the Class of 2026 are open now through April 1 at FeedTheBeat.com. One hundred new artists will be selected, continuing a legacy that has backed more than 2,000 acts since 2006.
The program works simply and effectively. Selected artists receive $500 in Taco Bell gift cards to fuel their time on tour. Beyond that, Feed The Beat amplifies chosen artists across Taco Bell’s content and social platforms, offering real exposure at a stage in a career when it counts most.
The alumni list tells the story. Magdalena Bay, Turnstile, Imagine Dragons, Portugal. The Man, Neck Deep, and The Beaches all came through Feed The Beat in their earlier years. That track record gives the program genuine credibility, not just corporate goodwill.
To mark the anniversary, Taco Bell is dropping the fourth edition of the Feed The Beat Record Club today through the Taco Bell app. Three hundred Taco Bell Rewards members can win a vinyl box featuring albums from 54 Ultra, Hemlocke Springs, or Hot Mulligan, plus a Camp Snap digital camera. The drop goes live at 5pm ET/2pm PT, exclusively in the app.
Artists ready to apply have until April 1. Full details and submissions are live at FeedTheBeat.com.
Feed The Beat is 20 years deep and still one of the most artist-forward programs in the industry. That matters.