Just in time for America’s 250th birthday and the summer barbecue season, Oreo has announced its latest limited-edition release and it’s a genuinely clever one. The new Firecracker Pop Oreo takes direct inspiration from the classic red, white, and blue popsicle, sandwiching blue raspberry, lemon, and cherry-flavored crème between two golden wafers in the same iconic color order as the frozen treat. Three distinct crème flavors in one cookie. The internet, predictably, lost its mind.
The cookies hit retailer shelves nationwide beginning May 4 for a limited time while supplies last. The colorful striped filling makes them immediately recognizable the moment you open the package, and early tasters are already calling them legitimately delicious rather than just a novelty. One eager fan on social media summed up the general mood perfectly: “This actually gave me the giddiest feeling.” Another kept it even simpler: “Say less. Adding to cart immediately.”
The Firecracker Pop Oreo arrives as part of a broader wave of America250 celebrations hitting grocery store shelves this summer. Coca-Cola has state-themed collectible cans, Cheerios launched a red, white, and blue birthday cake-flavored cereal, and Mountain Dew rebranded as American Dew for the season. Oreo’s contribution to the patriotic snack roster lands as arguably the most fun of the bunch, and the triple-crème construction makes it stand out from anything the brand has done before.
Oreo has kept itself busy in 2026 beyond the Firecracker Pop launch. The brand recently released a small-batch dill pickle-flavored cookie available exclusively online at Oreo.com for $9.99 a six-pack, relaunched Oreo Cakesters with a new recipe in Original, Golden, and Double Chocolate formats, and rolled out a special 12-count fudge-covered Mother’s Day cookie box for $39.99. The Firecracker Pop, though, is the headline act of the summer.
Mark May 4 on the calendar. These are going to go fast.