HEADLINE
MusiquePlus, Quebec’s Pop Culture Icon, Storms Back To Life On TikTok
TAGS: MusiquePlus, TikTok, Attraction, Motion Entertainment, WPP Media, Remstar Media, Maxime Rémillard, Alec Boudreau, Richard Speer, Daniel Mekinda,
BLOG POST
Forty years after it first beamed music into Quebec living rooms, MusiquePlus has a new home. The legendary channel returns exclusively on TikTok on June 11, 2026, at @MusiquePlus, reborn for a generation that finds its favorite songs by scrolling.
Quebec built this brand. Launched in 1986, MusiquePlus became the flagship that introduced countless local talents to the province and beyond. Now it’s back with entirely fresh content, a fresh roster of VJs, and a creator-driven approach built for the platform where music discovery happens fastest.
The revival comes from a powerhouse collaboration between TikTok, Attraction, Motion Entertainment (a division of WPP Media), and Remstar Media. Each partner brings muscle. Together they’re aiming MusiquePlus straight at a new audience of French-speaking music lovers and the global communities who follow them.
The timing makes sense. Half of Canada’s Francophone community on TikTok actively seeks content that reflects and celebrates their identity, and MusiquePlus speaks that language fluently. This is a space designed to spotlight emerging and established acts alike, amplifying the creative voices that make Quebec sound like nowhere else.
“MusiquePlus is part of our collective memory, and this project was the perfect opportunity to revive it and give a powerful voice to local talent and culture,” says Maxime Rémillard, President of Remstar Media.
Alec Boudreau of TikTok Canada points to the platform’s pull. “Culture lives on TikTok. We’re so proud of the ways that Quebec’s distinct culture and music is discovered by local and global communities on TikTok,” he notes, adding that the team is thrilled to help Canadians and global audiences discover the artistry of Quebec music, culture, and entertainment.
Attraction is handling production, in partnership with Motion Entertainment. President Richard Speer frames the project as a cultural mission. “At Attraction, we believe in brands with soul and a story,” he says, describing a union of heritage and innovation that creates a new space for local artists and creators to be heard and seen.
The enthusiasm runs deep on the team itself. “Many of us, me included, were big fans of MusiquePlus and we are thrilled to be a part of its new life on TikTok,” says Daniel Mekinda, Head of Motion Entertainment in Canada.
More news is coming. The full lineup of VJs, the new faces who’ll champion Quebec’s rising creative voices, gets revealed in the weeks ahead of the June 11 launch.