1-Minute Tips For PR Archives

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

1-Minute Tips For PR

How to Pitch Your Music to Spotify Playlists: A Step-by-Step Guide for Artists

Tax Tips for Musicians

What Data Artists Should Actually Pay Attention To

How to Turn Casual Listeners Into Core Fans

Why Most Artists Misunderstand Playlists

What Makes a Song “Work” on Radio — And Why the Rules Keep Breaking

What Labels Are Really Looking For in New Artists Right Now

How to Build a Fanbase Without a Viral Moment (Yes, It’s Still Possible)

The Most Important Person In Your Career Isn’t On Stage: The Roll Of The Manager Today

How Streaming Actually Pays Artists in 2026. It’s Confusing.

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