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1-Minute Tips For PR

What Is a 360 Deal and Should You Sign One? Here’s What Every Artist Needs to Know
1-Minute Tips For PR

What Is a 360 Deal and Should You Sign One? Here’s What Every Artist Needs to Know

Eric Alper -
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What to Do Before You Go Into the Recording Studio
1-Minute Tips For PR

What to Do Before You Go Into the Recording Studio

Eric Alper -
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How to Find the Right Producer for Your Music
1-Minute Tips For PR

How to Find the Right Producer for Your Music

Eric Alper -
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How to Promote a Concert on a Small Budget (And Actually Fill the Room)
1-Minute Tips For PR

How to Promote a Concert on a Small Budget (And Actually Fill the Room)

Eric Alper -
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How to Find a Booking Agent (And Actually Get One to Say Yes)
1-Minute Tips For PR

How to Find a Booking Agent (And Actually Get One to Say Yes)

Eric Alper -
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How to Write a Tour Rider (Without Looking Like a Diva or a Pushover)
1-Minute Tips For PR

How to Write a Tour Rider (Without Looking Like a Diva or a Pushover)

Eric Alper -
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How to Use AI to Book Your First Tour (And Add a Whole New Superpower to Your Music Career)
1-Minute Tips For PR

How to Use AI to Book Your First Tour (And Add a Whole New Superpower to Your Music Career)

Eric Alper -
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How to Use YouTube to Build Your Music Career
1-Minute Tips For PR

How to Use YouTube to Build Your Music Career

Eric Alper -
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How to Get More Streams on Apple Music
1-Minute Tips For PR

How to Get More Streams on Apple Music

Eric Alper -
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How to Create a Music Marketing Plan
1-Minute Tips For PR

How to Create a Music Marketing Plan

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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