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1-Minute Tips For PR

What Makes an Album Rollout Successful, According to the Music Industry’s Most Watched Moments
1-Minute Tips For PR

What Makes an Album Rollout Successful, According to the Music Industry’s Most Watched Moments

Eric Alper -
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What Music Journalists Are Really Looking for When Your Pitch Lands in Their Inbox
1-Minute Tips For PR

What Music Journalists Are Really Looking for When Your Pitch Lands in Their Inbox

Eric Alper -
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Spotify Just Gave Artists a Powerful New Tool — and All Artists Need To Know About It
1-Minute Tips For PR

Spotify Just Gave Artists a Powerful New Tool — and All Artists Need To Know About It

Eric Alper -
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What Music Supervisors Are Really Looking For
1-Minute Tips For PR

What Music Supervisors Are Really Looking For

Eric Alper -
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The Role of Producers in Shaping Artist Identity
1-Minute Tips For PR

The Role of Producers in Shaping Artist Identity

Eric Alper -
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How to Release Music Without Burning Out: Five Things Every Artist Needs to Hear Right Now
1-Minute Tips For PR

How to Release Music Without Burning Out: Five Things Every Artist Needs to Hear Right Now

Eric Alper -
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30 Things Every Indie Artist Should Have Before Dropping a Single
1-Minute Tips For PR

30 Things Every Indie Artist Should Have Before Dropping a Single

Eric Alper -
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Why Teasing Music Too Far in Advance Is Hurting Your Release Strategy
1-Minute Tips For PR

Why Teasing Music Too Far in Advance Is Hurting Your Release Strategy

Eric Alper -
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Why Your Email List Is Still One Of The Most Valuable Things You Own As An Artist
1-Minute Tips For PR

Why Your Email List Is Still One Of The Most Valuable Things You Own As An Artist

Eric Alper -
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YouTube Rolls Out New Creator Tools Designed to Help Musicians Grow Their Audience
1-Minute Tips For PR

YouTube Rolls Out New Creator Tools Designed to Help Musicians Grow Their Audience

Eric Alper -
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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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