[Seib, Al — B581380503Z.1 HOLLYWOOD, CA – JULY 11, 2011: Rodney Jerkins who launches artists through McDonald’s photographed at Studio Atlantis in Hollywood. The Grammy Award-winning producer has beefed up his entrepenurial endeavors by quietly building a branding company. Launched in 2009, Artists and Brands aims to serve as an incubator, primarily, for up-and-coming artists. (Al Seib / Los Angeles Times)] *** []