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Mass Appeal caught up with Post Malone as he did a bit of guitar shopping in New York City.

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Mass Appeal caught up with Post Malone as he did a bit of guitar shopping in New York City.

Mass Appeal caught up with Post Malone as he did a bit of guitar shopping in New York City.

Ever since Austin Richard Post dropped that “White Iverson” back in 2015, the industry has been trying to put a tag on his toe. But ever since we heard him singing Bob Dylan, we knew Posty had much more to offer than a dope crossover move. White rappers come a dime a dozen, but the Dallas-born music man-who fell in love with guitars while playing the Guitar Hero video game-refuses to be put in a box. The success of his debut album Stoney offered a mere glimpse of Posty’s potential. So when he passed through Mass Appeal HQ the other day, it seemed only right to introduce him to Rudy Pensa, the Argentinian guitar-whisperer whose created custom instruments for the likes of Mark Knopfler.

Pensa’s SoHo shop Rudy’s Music is a mecca for master musicians the world over. When Posty stepped in the door he found himself in guitar heaven. “It’s not a question of being a virtuoso,” said Rudy after watching Post flex. “It’s just playing the right notes at the right time. Taste is what it is. This kid has taste. If you don’t tell me what he was doing, I’d say he played guitar-not a rapper… It’s only the beginning.” After trying out a few custom guitars, and treating us to a taste of “Feeling Whitney,” Post copped a Louis Telecaster. But he walked away with much more. Plug in.

Watch How To Build A Custom Handcrafted Acoustic Guitar In This Amazing Doc

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Watch How To Build A Custom Handcrafted Acoustic Guitar In This Amazing Doc

Meet Michael Greenfield of Greenfield Guitars, a musician who began tuning, repairing, restoring, and making guitars in the 70s and since then has become a seasoned luthier of bespoke guitars. Having experience with vintage and antique guitar repair and restoration, he brings a unique insight to his craft, creating personalized musical instruments and functional works of art for artists, collectors and those who deserve the very best.

His workshop is based in Montreal, where we visited over a period of 5 months, filming as he and his apprentice, Julien, transformed slices of spruce, ebony, mahogany, and other tree species into glistening guitars. It was all of our collective vision to present the process in the most candid, down-to-earth fashion, so in this hour-long documentary you will see all the glue, smudges, shavings, dust, and callouses. His guitars feature Florentine cutaways with spalted beech rosettes, violin-style body purflings and simple decorative purflings along edges, Laskin style arm rests and rib rests, amongst other features.

This documentary follows several different steel-string guitars from beginning to finish. As Michael puts it, the guitar still thinks it’s a tree until it receives its first set of strings and that is when the instrument is born. After many months of work, the magical moment when we hear a guitar’s first notes is like hearing a child’s first words.

Here’s The World’s Coolest Drummer. Literally.

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Here’s The World’s Coolest Drummer. Literally.

Watch as The Hellacopters drummer Robert Eriksson performs a solo on a set of custom-carved ice drums. The drums hold up pretty well, except the cymbals.

Jazz Orchestra Eating Hot Chili Peppers. It Goes EXACTLY As You Think.

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Jazz Orchestra Eating Hot Chili Peppers. It Goes EXACTLY As You Think.

Chili Klaus & Aarhus Jazz Orchestra eats some of the hottest chili peppers on the planet while playing St. Thomas by Sonny Rollins. Peppers are consumed at the 01:05 mark.

Matt Parker’s comedy routine about spreadsheets is proof he can make anything funny

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Matt Parker’s comedy routine about spreadsheets is proof he can make anything funny

From the Festival of the Spoken Nerd DVD: Full Frontal Nerdity, here’s Matt Parker’s comedy routine about spreadsheets.

Go Behind The Scenes For The Making Of Queen’s “Bohemian Rhapsody”

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Go Behind The Scenes For The Making Of Queen’s “Bohemian Rhapsody”

This weekend marks the 40th Anniversary of ‘Bohemian Rhapsody’. With over 6.5 million copies sold worldwide to date, ‘Bohemian Rhapsody’ is one of the world’s most well known and well loved songs.

The single has been covered by everyone from Kanye West during his 2015 controversial Glastonbury headline slot, Axl Rose, Elton John and Pink to The Flaming Lips and Elaine Paige and forever immortalized again by Mike Myers and Dana Carvey in the smash hit 90’s film, Wayne’s World.

To mark the anniversary, this weekend kicks off a month of celebrations and unique opportunities for fans to get involved all over the world.

This documentary features Roger Taylor, Brian May and Queen studio engineer Justin Shirley Smith discussing the making and history of hit single Bohemian Rhapsody.

This weekend marks the 40th Anniversary of ‘Bohemian Rhapsody’. With over 6.5 million copies sold worldwide to date, ‘Bohemian Rhapsody’ is one of the world’s most well known and well loved songs.

The single has been covered by everyone from Kanye West during his 2015 controversial Glastonbury headline slot, Axl Rose, Elton John and Pink to The Flaming Lips and Elaine Paige and forever immortalized again by Mike Myers and Dana Carvey in the smash hit 90’s film, Wayne’s World.

From Inside The Rhapsody, taken from the ‘Greatest Video Hits 1’ bonus DVD of 2002, here’s the behind-the-scenes making of one of the greatest songs in history.

John C. Reilly on Ralph Breaks the Internet, Sarah Silverman & mascot hugging

Eric Alper
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John C. Reilly on Ralph Breaks the Internet, Sarah Silverman & mascot hugging

By: W. Andrew Powell, The GATE

John C. Reilly returns as Wreck-It Ralph today in Disney’s Ralph Breaks the Internet, and I had the distinct pleasure of chatting with the star about stepping back into the role.

Reilly is a charming, warm, and fascinating actor to chat with, and he’s almost as animated as Ralph when he talks about the character that he loves to play.

Sitting down to talk in New York, Reilly said that getting into character is more like a point of view, since he doesn’t change his voice much for the role. “It’s just like taking a more naive point of view,” he said.

“He’s the guy who gets everything wrong on the first try,” Reilly said. “Ralph makes a lot of well-intentioned mistakes everywhere in his life, and certainly when he gets to the internet.”

“It was a big treat to go back to this guy,” he said, “because I felt really close to him, and he really came from my heart. I built this character with Rich Moore and Phil Johnston on the first one, so getting to go back with him was like seeing an old friend.”

And then, there was the time that Reilly met Ralph’s Disneyland counterpart. So what did he do when they met?

“You know, I saw the mascot; they finally have a Ralph mascot that walks around Disneyland now, and I got to meet him at the premiere and the first thing I did was, I ran up to him and gave him this big hug. He was nice to hug–he’s really big.”

In the end, Reilly suggested that if he had the chance to play Ralph again, “I love this guy so much, I want to spend as much time with him as possible. Maybe they should give me the mascot job at Disneyland. I can walk around and be him all day.”

Ralph Breaks the Internet is out in theatres now. Watch the full interview above to see what Reilly had to say about working with Sarah Silverman, and you can also watch my video interview with Ralph Breaks the Internet producer Clark Spencer about crafting the sequel.

“Let the Sunshine In” PSA from the All-Star National Urban Coalition in 1968 Featuring A LOT Of Hollywood Stars

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“Let the Sunshine In” PSA from the All-Star National Urban Coalition in 1968 Featuring A LOT Of Hollywood Stars

In 1970, “Let The Sunshine In” was used in an Ad Council PSA for the National Urban Coalition; the commercial promoted racial harmony using a large all-star choir including cameos by Ray Charles, Peggy Cass, Johnny Carson, Will Geer, Leonard Nimoy, Ali MacGraw, Gwen Verdon, Stacy Keach, Joel Grey, Ossie Davis Ruby Dee, and many more.

Jerry Seinfeld Does Jimmy Fallon’s Monologue

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Jerry Seinfeld Does Jimmy Fallon’s Monologue

Jerry Seinfeld took over monologue duties on Thursday, November 22, while Jimmy recovers from eating too much Thanksgiving dinner.

Malcolm Gladwell and Rick Rubin’s Broken Record Podcast Episode 2: Nile Rodgers and Chic

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Malcolm Gladwell and Rick Rubin’s Broken Record Podcast Episode 2: Nile Rodgers and Chic

Nile Rodgers, the mastermind behind the disco band Chic and producer of artists like David Bowie, Daft Punk and Madonna, plays live with his band and talks about his life and long musical career in the very studio that was built for him to produce Bowie’s “Let’s Dance” album. Rodgers tells Broken Record’s Bruce Headlam about his chaotic childhood and how it led to his love of musical collaboration, how his love of jazz transformed the music of Chic, and he tells the hilarious story of Prince’s obsession with the song “Let’s Dance.” With his current version of Chic, Rodgers performs blistering versions of “Good Times,” “Le Freak,” “Everybody Dance,” “Let’s Dance” and his hit with Daft Punk, “Get Lucky.”

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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