That Eric Alper

SHANIA KIDS CAN (SKC), the non-profit foundation established by artist and children’s advocate Shania Twain, is excited to announce a Text-to-Donate fundraising initiative campaign to coincide with Shania’s current North American NOW tour.

Founded in 2010 by artist and advocate Shania Twain, Shania Kids Can works directly with schools to help provide the basics, offering academic, social and personal support to children. Through Shania Kids Can Clubhouses, the foundation provides inclusive support and stability by qualified professionals in the form of one-on-one consultations as well as group activities while in a safe, inclusive, confidence-building environment.

Shania Twain’s NOW tour is currently underway and fund-raising efforts are in full swing for Shania Kids Can. Until August 6, 2018, fans throughout North America can text ‘SHANIA’ to 20222 and donate $10 to Shania Kids Charitable Foundation. Proceeds will support and expand programs offered to school children via Shania Kids Can Clubhouses in Canada and the U.S.; within SKC Clubhouse kids can access services that promote positive change in times of personal and economic hardship.

“My hope is to expand SKC programs to help support children who are facing challenges in their daily lives,” says SKC founder Shania Twain. “Through the SKC programs, we’ve witnessed improvement in the general health and well-being of the children. These kids are achieving higher academic marks, demonstrating improved social skills, and have an overall better attitude towards school.”

Studies show that by age three, children from low-income households begin to under-perform on cognitive tests. Children who live in poverty are more likely to experience weaker academic and health outcomes, and higher levels of anxiety and stress than affluent children. About a third of the children who grow up in low-income households will remain in low-income circumstances.

After experiencing poverty as a child, Shania Twain founded Shania Kids Can in 2010 to address the needs of young school children. SKC promotes positive change by working with elementary schools throughout North America to deliver programs by qualified professionals that provide support and stability to vulnerable children. SKC provides children with one-on-one consultations, academic support, group activities as well as nutritious snacks and meal programs, in the safe, confidence-building environment that is the Shania Kids Can Clubhouse.

“We support these children at a primary age and teach them how to become responsible, confident, and proactive members of their school community,” says Shania. “These children will grow to be adults who are in a better position to succeed and contribute positively to society.”