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Everything You Need to Know About Growing Your Music on TikTok Right Now

Let’s talk about TikTok. Not the dance trends, not the viral moments, not the algorithm horror stories. Let’s talk about what TikTok actually is for musicians right now, which is the single most powerful organic discovery tool that’s ever existed in the history of recorded music. That’s not hyperbole. That’s just where we are.

The music industry spent decades building walls between artists and audiences. Radio gatekeepers, label budgets, playlist algorithms controlled by a handful of people in corner offices. TikTok knocked all of that down. A 19-year-old bedroom producer in Saskatoon now has the same shot at reaching 10 million people as a major label artist with a seven-figure marketing budget. That’s genuinely exciting, and if you’re an artist who hasn’t fully committed to the platform yet, here’s why you should.

The first thing you need to understand is that TikTok isn’t a music streaming platform. It’s a content platform where music lives. That distinction matters more than anything else in this conversation. People don’t come to TikTok to listen to your album. They come to be entertained, surprised, moved, and delighted. Your job is to make content that does one of those things, and then let the music do the rest.

Don’t think about going viral. Seriously, don’t. Chasing virality is the fastest way to make content that feels hollow and performs accordingly. Instead, think about consistency. The artists who build real audiences on TikTok are the ones who show up regularly, who document their process, who let people into the room where the music gets made. That access is what builds loyalty, and loyalty is what converts casual viewers into fans who’ll actually buy a ticket or stream an album on repeat.

Here’s what actually works. Post the moment a song comes together. That 30-second clip where the hook locks in and you can hear it in your own face, that’s gold. Post the mistakes. Post the version that didn’t work before you found the one that did. Post yourself reacting to the song three months after you wrote it. Post the story behind the lyrics. TikTok audiences are hungry for authenticity, and musicians have an almost unlimited supply of it if they’re willing to share it.

Your hook needs to happen in the first two to three seconds. Not the first 10, not the first 30. Two to three seconds. If your video doesn’t grab attention immediately, TikTok’s algorithm won’t give it a second chance, and neither will the person watching. This isn’t cynical, it’s just the nature of the format. Think of it like radio. You had about that long to grab someone before they changed the station. Same principle, smaller screen.

Sound quality matters more than video quality. This surprises people, but it’s consistently true. A slightly grainy, handheld video with great audio will outperform a beautifully lit, professionally shot clip with muddy sound every single time. You’re a musician. Your audio is your strongest asset. Use it.

Use TikTok’s native tools. Duets, stitches, trending sounds used creatively rather than literally. These aren’t gimmicks, they’re features the algorithm actively rewards. When you engage with other creators’ content through duets and stitches, you’re borrowing their audience for a moment. Do that thoughtfully and consistently and you’ll find your own audience growing in ways that feel organic rather than manufactured.

Don’t ignore the comments. This sounds obvious but it’s where most artists drop the ball. Your comments section is a direct line to the people who are responding to your music in real time. Reply to them. Make videos responding to specific comments. The algorithm loves this kind of engagement and your audience loves feeling seen. Both of those things matter enormously.

Cross-promotion is your friend, but don’t just dump your TikTok content on Instagram and call it a strategy. Tailor your content for each platform. What works on TikTok often needs to be reformatted for Reels, and what works on Reels doesn’t always translate back. Think of each platform as its own ecosystem with its own culture. Respect that and it’ll respect you back.

Posting time matters less than posting consistency, but if you’re looking for a starting point, early mornings and early evenings in your target time zone tend to perform well. Aim for at least three to five posts a week when you’re building momentum. It sounds like a lot, but once you start thinking of your creative process as content, you’ll find the material is already there. You just need to start capturing it.

Finally, and this is the most important thing, don’t wait until your music is finished to start showing up. The journey is the content. The rough demo, the lyric that isn’t working yet, the moment you figure out the bridge, all of it is worth sharing. TikTok rewards creators who bring their audience along for the ride. Musicians who do this well don’t just gain followers. They build communities, and communities are what sustain a career long after any single viral moment has faded.

Your music deserves to be heard. TikTok is one of the best tools ever built for making that happen. Now go use it.

Happy 100th Birthday, Sir David Attenborough: 100 Facts About the Man Who Showed Us the World

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Today, May 8, 2026, Sir David Attenborough turns 100 years old. The broadcaster, naturalist, conservationist, and narrator whose semi-whispered voice has guided generations through the wonders of the natural world has spent a full century on this planet and most of it trying to make sure we treat it better. To mark the occasion, here are 100 facts about the man, the legend, and the reason millions of people suddenly care very deeply about meerkats.

  1. David Frederick Attenborough was born on May 8, 1926, in Isleworth, Middlesex, England.
  2. He grew up on the campus of University College, Leicester, where his father Frederick was principal.
  3. As a child, he collected fossils, stones, and natural specimens.
  4. Aged around 11, he supplied newts to the university zoology department at 3d each. He never revealed where he got them. It was a pond next to the department.
  5. His older brother Richard Attenborough became one of Britain’s most celebrated actors and directors.
  6. His younger brother John was an executive at Alfa Romeo.
  7. During World War II, his parents fostered two Jewish refugee girls from Germany through the Refugee Children’s Movement.
  8. In 1936, he and Richard attended a lecture by conservation advocate Grey Owl at De Montfort Hall in Leicester. It shaped David’s worldview permanently.
  9. He won a scholarship to Clare College, Cambridge, to study geology and zoology.
  10. He served two years in the Royal Navy stationed in North Wales and the Firth of Forth.
  11. His first job after the navy was editing children’s science textbooks. He hated it.
  12. He applied to the BBC for a radio job in 1950 and was rejected.
  13. He was initially discouraged from appearing on camera because a producer thought his teeth were too big.
  14. His first major project was Zoo Quest, which launched in 1954 and made him a star.
  15. He only became Zoo Quest’s presenter because the original host Jack Lester fell ill.
  16. He formed his own BBC department, the Travel and Exploration Unit, because he didn’t want to move his family to Bristol.
  17. He became Controller of BBC Two in March 1965.
  18. One of his first acts as Controller was abolishing BBC Two’s quirky kangaroo mascot.
  19. He commissioned Monty Python’s Flying Circus for BBC Two.
  20. He also commissioned The Old Grey Whistle Test, Chronicle, and Man Alive.
  21. He brought snooker to BBC Two specifically to show off colour television. The show, Pot Black, is credited with the sport’s boom into the 1980s.
  22. He commissioned Civilisation, the landmark 1969 art history series with Kenneth Clark, which became the blueprint for authored documentary television.
  23. He also commissioned Jacob Bronowski’s The Ascent of Man.
  24. He turned down Terry Wogan’s job application to BBC Two because they already had an Irish announcer.
  25. He was offered the position of Director-General of the BBC in 1972 and phoned his brother Richard to say he had absolutely no appetite for it.
  26. He left BBC management to write and present Life on Earth, which launched in 1979.
  27. Life on Earth took years to make and required a co-production deal with Turner Broadcasting to fund it.
  28. The series established many of the hallmarks of the BBC’s natural history output.
  29. He has presented nine documentary series as part of The Life Collection.
  30. The Living Planet followed in 1984, focusing on ecology and adaptation.
  31. The Trials of Life completed the original Life trilogy in 1990.
  32. Life in the Freezer (1993) was the first television series to survey the natural history of Antarctica.
  33. The Private Life of Plants (1995) used time-lapse photography to show plants as dynamic organisms. It won a Peabody Award.
  34. The Life of Birds (1998) won a second Peabody Award.
  35. For The Life of Mammals (2002), low-light and infrared cameras were used to reveal nocturnal behaviour.
  36. Life in the Undergrowth (2005) introduced audiences to the world of invertebrates using advances in macro photography.
  37. Life in Cold Blood (2008) completed his survey of all major groups of terrestrial animals and plants.
  38. He has narrated every episode of Wildlife on One, which ran for 253 episodes between 1977 and 2005.
  39. The 1987 Wildlife on One episode “Meerkats United” was voted the best wildlife documentary of all time by BBC viewers.
  40. The Blue Planet (2001) was the BBC Natural History Unit’s first comprehensive series on marine life.
  41. Planet Earth (2006) was the biggest nature documentary ever made for television and the first BBC wildlife series shot in high definition.
  42. Blue Planet II (2017) drew the highest UK viewing figure of that year: 14.1 million.
  43. Blue Planet II is widely credited with triggering a lasting increase in public and political attention to plastic pollution.
  44. Planet Earth II (2016) featured main theme music composed by Hans Zimmer.
  45. He is the only person to have won BAFTA Awards for programmes in black and white, colour, high-definition, 3D, and 4K resolution.
  46. He received the BAFTA Fellowship in 1980.
  47. He has won three Primetime Emmy Awards for Outstanding Narrator and one Daytime Emmy Award for Outstanding Daytime Personality.
  48. At 98, he became the oldest Daytime Emmy winner for Secret Lives of Orangutans.
  49. He has more than 32 honorary degrees from British universities, more than any other person as of 2013.
  50. He has been named the most trusted celebrity in the UK in a Reader’s Digest poll.
  51. He was knighted in 1985.
  52. In 2020 he received a second knighthood: Knight Grand Cross of the Order of St Michael and St George.
  53. He is a Member of the Order of Merit and Member of the Order of the Companions of Honour.
  54. He was named a Champion of the Earth by the United Nations Environment Programme in 2022.
  55. In 2024 he received the Stephen Hawking Medal for Science Communication from the Starmus Festival. Brian May accepted it on his behalf.
  56. He has been described by NPR as roaming “the globe and shared his discoveries and enthusiasms with his patented semi-whisper way of narrating.”
  57. He was voted the UK’s Favourite TV Presenter of All Time in a 2023 Perspectus Global poll.
  58. He is recognised by Guinness World Records as having the longest career as a natural historian and presenter in television history.
  59. He narrated Our Planet for Netflix in 2019, a series that more explicitly addressed human destruction of the environment throughout rather than only in closing segments.
  60. His 2020 documentary A Life on Our Planet acts as his witness statement on climate change.
  61. He gave a speech at the opening ceremony of COP26 in 2021.
  62. He has advocated for restoring planetary biodiversity, limiting population growth, switching to renewable energy, mitigating climate change, reducing meat consumption, and setting aside more areas for natural preservation.
  63. He was initially sceptical about human-caused climate change. A 2004 lecture finally convinced him.
  64. He urged people to adopt a vegetarian diet or reduce meat consumption, stating “the planet can’t support billions of meat-eaters.”
  65. He is a patron of Population Matters, a UK charity advocating for family planning and sustainable population.
  66. He helped launch ARKive in 2003, a global project to gather natural history media into a digital library.
  67. He supported a BirdLife International project to stop the killing of albatross by longline fishing boats.
  68. He backed a WWF campaign to have 220,000 square kilometres of Borneo’s rainforest designated a protected area.
  69. He is vice-president of Fauna and Flora International and The Conservation Volunteers.
  70. He is president of Butterfly Conservation.
  71. He appeared in 14 episodes of the music quiz show Face the Music between 1975 and 1983.
  72. He was one of 200 public figures who signed a letter expressing hope that Scotland would vote to remain part of the UK in the 2014 referendum.
  73. In 2013 he joined Brian May and Slash in opposing the British government’s badger cull by participating in a song dedicated to badgers.
  74. In 1998 he described himself as “a standard, boring left-wing liberal.”
  75. He has said “anyone who thinks that you can have infinite growth in a finite environment is either a madman or an economist.”
  76. He considers himself agnostic.
  77. He often responds to questions about faith with a story about a parasitic worm that blinds children in West Africa, asking whether a merciful God would design such a thing.
  78. He has stated “It never really occurred to me to believe in God.”
  79. He strongly opposes creationism and intelligent design.
  80. He joined Richard Dawkins and other scientists in signing a campaign statement calling for creationism to be banned from the school science curriculum.
  81. A British polar research ship was named RRS Sir David Attenborough in his honour. An internet poll had voted for the name Boaty McBoatface.
  82. One of the ship’s research sub-sea vehicles was named Boaty in recognition of the public vote.
  83. At least 20 species and genera, both living and extinct, have been named after him.
  84. Plants named after him include a carnivorous plant (Nepenthes attenboroughii), one of the world’s largest-pitchered, and a genus of flowering plants (Sirdavidia).
  85. Arthropods named after him include a butterfly, a dragonfly, a goblin spider, a Caribbean smiley-faced spider, an Indonesian flightless weevil, a Madagascan ghost shrimp, and a soil snail.
  86. A fossilised armoured fish discovered in Western Australia was named Materpiscis attenboroughi, believed to be the earliest organism capable of internal fertilisation.
  87. A miniature marsupial lion, Microleo attenboroughi, was named in his honour in 2016.
  88. A 430-million-year-old crustacean, Cascolus ravitis, was named after him. Cascolus is a Latin translation of the root meaning of “Attenborough.”
  89. To mark his 100th birthday, a genus of ichneumon wasps, Attenboroughnculus, was named after him.
  90. He had a pacemaker fitted in June 2013 and a double knee replacement in 2015.
  91. In September 2013, on the prospect of retirement, he said: “If I was earning my money by hewing coal I would be very glad indeed to stop. But I’m not. I’m swanning round the world looking at the most fabulously interesting things.”
  92. His wife Jane died in 1997. They had been married since 1950.
  93. His son Robert is a senior lecturer in bioanthropology at the Australian National University.
  94. His daughter Susan is a former primary school headmistress.
  95. He lives in South West London, near Richmond Park.
  96. He is a patron of the Friends of Richmond Park.
  97. He was named among the 100 Greatest Britons in a 2002 BBC poll.
  98. He appeared in a new version of Peter Blake’s Sgt. Pepper’s Lonely Hearts Club Band album cover artwork in 2012, celebrating British cultural figures.
  99. The Natural History Museum in London opened the Attenborough Studio as part of its Darwin Centre development in 2009.
  100. His broadcasting career, which began in 1951, is still active at 100. Not bad for a boy who started by selling newts.

Nightly and Fly by Midnight Find Their Perfect Match on a New Featured Version of “1989”

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Nightly’s “1989,” originally released on October 31, 2025 as part of their album ‘The Void’, has been reissued as a featured collaboration with Fly by Midnight, and the pairing feels less like a creative decision and more like an inevitability. Both acts operate in the same dreamy, late-night indie pop space, Nightly with their atmospheric, moody production and Fly by Midnight with a cleaner, melody-driven approach, and the new version lets those instincts complement each other without either voice crowding the other out.

The soft synth layers, quiet percussion, and subtle vocal interplay that defined the original are still intact, but the addition of a second emotional presence deepens the song’s core themes of memory, nostalgia, and looking back at something that still feels close. The original version on ‘The Void’ stands on its own, and this featured version adds a new emotional angle without taking anything away from it.

Both acts have been building toward exactly this kind of collaboration. Nightly established their signature sound through tracks like “The Movies” and “Twenty Something,” while Fly by Midnight carved their place in alt-pop with “Different Lives,” “In The Night,” and “No Choice.” The featured version of “1989” is out now.

Larry David and Barack Obama Team Up for New HBO Max Limited Series ‘Life, Larry and the Pursuit of Unhappiness’

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The teaser is out and the premise delivers immediately: Larry David has somehow made Barack Obama his emergency contact, and the former 44th President of the United States is not prepared for what that means. Life, Larry and the Pursuit of Unhappiness, a new limited comedy series executive produced by David, Jeff Schaffer, and the Obamas’ Higher Ground Productions, premieres June 26 on HBO Max, and if this tease is any indication, it’s going to be one of the more genuinely unexpected pairings television has produced in years.


Ian Curtis: Insight Brings Rare Joy Division Archival Materials to New York City This Summer

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are archival material from Joy Division frontman Ian Curtis is coming to New York City this summer, many of it making its U.S. debut. “Ian Curtis: Insight” opens June 25 at the Voltz Clarke Gallery at 195 Chrystie Street and runs through July 22. Admission is free.

Drawn from the Ian Curtis archive held by The John Rylands Library at the University of Manchester as part of the British Pop Archive, the exhibition includes handwritten lyrics, personal letters, photographs, and ephemera that trace the creative life of one of post-punk’s most enduring figures. Among the items on display is the handwritten lyric sheet for “Love Will Tear Us Apart,” one of the most recognizable songs in British music history.

“Joy Division singer Ian Curtis is a seminal figure in the history of UK popular culture,” said Mat Bancroft, Curator of the British Pop Archive at The John Rylands Library. “A lyricist and performer of great emotion and energy, who for many defined post-punk. Ian Curtis: Insight brings a selection of these materials to public view for the first time.”

The timing carries added weight. Joy Division and New Order are being inducted together into the Rock & Roll Hall of Fame as part of the 2026 class, with the induction ceremony taking place November 14 in Los Angeles. Curtis died in 1980 at age 23. His bandmates went on to form New Order, and the music they made together in both configurations has never stopped resonating.

Exhibition Details:

Ian Curtis: Insight

Voltz Clarke Gallery

195 Chrystie Street, New York, NY 10002

June 25 – July 22, 2026

Admission: Free

Gallery hours: Monday to Friday, 10 a.m. – 6 p.m. / Saturday, 12 p.m. – 5 p.m.

The Avett Brothers and Mike Patton Take “Disappearing” to Jimmy Kimmel Live in a Stunning Television Performance

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Scott and Seth Avett and Faith No More/Mr. Bungle frontman Mike Patton performed “Disappearing” on Jimmy Kimmel Live this week, another compelling live moment from their collaborative project AVTT/PTTN, whose self-titled debut album arrived in November 2025 via Thirty Tigers, Ramseur Records, and Ipecac Recordings. The nine-track record, co-produced by Patton, Scott Avett, and Grammy-winning engineer Dana Nielsen (Metallica, Rihanna), grew out of a connection that began in 2019 when Patton’s management caught wind of Avett’s publicly stated admiration, eventually leading to years of trading demos and sounds until a full album emerged, one that finds three genuinely equal collaborators locked in with each other in a way that feels both surprising and inevitable.

Miranda Lambert’s MuttNation Foundation Awards Over $230,000 in Spay and Neuter Grants Across Southern California

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Miranda Lambert’s MuttNation Foundation, in partnership with the Doris Day Animal Foundation, has awarded $233,000 in spay and neuter grants to 63 shelters, rescues, and clinics throughout Southern California as part of its ongoing It Takes Balls campaign. The grants address a staggering reality: an estimated 70 million stray cats and dogs live in the U.S., and 87% of animals in underserved communities are not spayed or neutered.

“Shelters do incredible work, saving millions of lives,” said Lambert, “but our big dream is a world where they don’t need saving. Our partnership with the Doris Day Animal Foundation is helping make that a reality by reaching thousands of pets through spay and neuter.”

“Through our partnership with MuttNation Foundation, these grants will help provide affordable access to spay and neuter services in communities where resources may be limited,” added Dr. Bob Bashara, CEO of the Doris Day Animal Foundation. “By supporting these efforts, we can help reduce shelter overcrowding and give more dogs and cats the chance for the safe, loving homes they deserve.”

Founded in 2009 by Lambert and her mother Bev Lambert, MuttNation has raised over $13 million since its inception to support shelter pet adoption, spay and neuter programs, and disaster relief for shelters across the country. The Foundation’s pet toy and supply line, MuttNation Fueled by Miranda Lambert, is sold exclusively at Tractor Supply Company stores and benefits the Foundation directly.

Kiesza Returns With ‘Dancing and Crying: Volume 3’ and a Run of Tour Dates Starting May 20

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Kiesza’s ‘Dancing and Crying: Volume 3’ is out today via Zebra Spirit Tribe, and it arrives with a run of tour dates, a new focus track, and the kind of creative energy that’s defined her since she first stormed onto the scene in 2014 with the billion-streaming “Hideaway.” The seven-track collection follows singles “When I’m Dancing” and “Good Morning America,” and lands alongside the new track “With You” and its accompanying visualizer.

“I was reminded, through this journey of Dancing and Crying: Volume 3, that all art has its own rhythm and the artists need to synchronize with it,” says Kiesza. “This process pulled all of us into a little alternate universe, like an inescapable vortex we all fell into. But I’m excited for everyone who now gets to experience these songs and fall into their own vortex as we all did.”

Executive producer Jess Cake, who performs onstage DJing alongside Kiesza and dancer Jaylen Brown, describes the project as leaning slightly psychedelic. “Much like Kiesza, it’s groovy and fearless. It’s genuinely a journey of dancing and crying all at once.” The record leans into dance, joy, nonconformity, togetherness, and self-exploration, the same values that have run through the series from the start.

The Toronto-based singer-songwriter has been building toward this moment across a career that includes her debut album ‘Sound of a Woman’, collaborations with Jack Ü, Deadmau5, and Francis Mercier, and her critically acclaimed independent album ‘Crave’. In the summer of 2024, “I Go Dance” hit number one on the US Dance Airplay Chart, confirming that her creative momentum hasn’t slowed.

The Dancing and Crying Tour kicks off May 20 in Atlanta, running through the eastern U.S. seaboard before heading to France, Denmark, Germany, and the UK, then wrapping back in Brooklyn on June 13. Rye Rye joins as support on the U.S. East Coast dates. There’s also a slot at London’s Mighty Hoopla Festival.

‘Dancing and Crying: Volume 3’ Track Listing:

When I’m Dancing

All Star

Like A God

With You

Good Morning America

Raining

Afterparty

Dancing and Crying Tour Dates:

May 20 – Atlanta, GA, Terminal West

May 21 – Orlando, FL, The Social

May 22 – Fort Lauderdale, FL, Revolution

May 26 – Paris, France, Les Étoiles

May 28 – Copenhagen, Denmark, Hotel Cecil

May 29 – Berlin, Germany, Gretchen

May 31 – London, UK, Mighty Hoopla Festival

June 2 – Bristol, UK, O2 Academy 2

June 3 – Manchester, UK, Factory 251

June 4 – Glasgow, UK, King Tuts

June 5 – Dublin, Ireland, Academy Green Room

June 8 – Washington, DC, Atlantis

June 10 – Boston, MA, Brighton Music Hall

June 11 – Philadelphia, PA, Foundry at the Fillmore

June 13 – Brooklyn, NY, Williamsburg Music Hall

Cochemea Brings His Transcendent Live Sound to the KEXP Studio in a Must-Watch Full Performance

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Recorded at the KEXP studio in Seattle, this full performance from Cochemea Gastelum captures everything that makes him one of the most distinctive voices in contemporary spiritual jazz and Indigenous music, moving through five pieces including “Otros Mundos,” “Ancestros Futuros,” “Omeyocan,” “Pyramid of the Sun,” and “The Land Swallowed Them Whole” with a live band that includes Elizabeth Pupo Walker on percussion, Elenna Canlas on keys and vocals, Geoffrey Mann on drums, and Justin Kimmel on bass, drawing from a catalog that includes his critically acclaimed 2019 debut ‘All My Relations’ and its 2021 follow-up ‘Vespers at Dawn’, both released on Daptone Records, where Gastelum, a member of the Yaqui Nation and longtime member of Sharon Jones & the Dap-Kings, has built a body of work rooted in Mesoamerican cosmology, ancient ritual, and the transformative power of the saxophone.

Jason Isbell Reveals the ShoalsFest 2026 Lineup Featuring Drive-By Truckers, Jeff Tweedy and More

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ShoalsFest returns October 3–4 at McFarland Park in Florence, Alabama, and the fifth edition of Jason Isbell’s hometown festival has a lineup worth the trip. Isbell and the Drive-By Truckers will perform their 2003 album ‘Decoration Day’ in its entirety, Isbell and the 400 Unit take a separate set, and Jeff Tweedy, S.G. Goodman, Willow Avalon, and Steve Trash round out the bill. Tickets go on sale Friday, May 8 at 10 a.m. CT at shoalsfest.net.

‘Decoration Day’ is one of the most acclaimed albums in either artist’s catalog, a raw, character-driven record that holds up more than two decades after its release. Hearing it performed in full, in the region that shaped Isbell as a musician, is a genuine event.

The Shoals, comprising Florence, Sheffield, Tuscumbia, and Muscle Shoals, carries outsized significance in American music history. FAME Studios and Muscle Shoals Sound Studio drew Aretha Franklin, The Rolling Stones, Bob Dylan, Paul Simon, Wilson Pickett, Percy Sledge, The Staple Singers, and Rod Stewart, among many others, each leaving with some of their most defining recordings. Isbell grew up in the middle of that legacy, developing his guitar playing as a teenager working at FAME Studios and playing alongside members of the studio’s celebrated house band, The Swampers.

This year’s festival directs proceeds toward bringing Nuçi’s Space, an Athens, Georgia-based nonprofit focused on suicide prevention and ending the stigma of mental illness, with a particular focus on musicians, to the Shoals community. The organization offers programs across health and wellness, musician services, and youth support.

Festival Details:

ShoalsFest 2026

October 3–4, 2026

McFarland Park, Florence, AL

Tickets on sale May 8 at 10 a.m. CT at shoalsfest.net