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The Follower Funnel: Turning Casual Browsers Into Dedicated Admirers

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By Mitch Rice

Countless people search through never-ending feeds in the busy digital marketplace of social media, coming across a bewildering range of content every second. For creators, companies, and influencers, the challenge is not only about getting seen; it’s also about turning those transient glances from casual browsers into dedicated followers – people who actively interact with your content, promote your message, and come to be real brand champions. One way to understand this conversion process is as a “follower funnel,” a deliberate road leading possible followers from first awareness to deep loyalty. Real audience engagement and lasting development depend on a knowledge of and optimization of every phase of this funnel. Although quick cuts like to buy instagram followers from stormlikes could provide a momentary increase in numbers, a thorough and value-driven approach builds actual respect and long-term involvement.

Top of the Funnels: Drawing First Attention

Capturing the interest of casual browsers comes first at the very top of the follower funnel. At this point, discoverability and creating a strong first impression rule everything. Your content should be aesthetically pleasing, pertinent to popular subjects, and best suited for the particular platform you are employing. Stopping the scroll depends critically on striking eye-catching images, interesting headlines, and compelling hooks in videos. Your profile should be optimized for search, you should use pertinent hashtags, engage in trending sounds (on networks like TikHub), and greatly raise your visibility to fresh audiences.

At this point, working with other artists or businesses can also be quite successful since it exposes your content to their current fan base. Although running focused advertising can assist hasten this initial reach, the content itself needs to be powerful enough to inspire a casual browser to stop and investigate more. Remember, the objective here is to peak their curiosity enough to spend a few more seconds on your profile or content rather than necessarily turning them into followers right away.

Middle of the Funnel: Growing Interest and Involvement

The next phase of the funnel is building interest and motivating participation after you have drawn first notice. This is where casual browsers start to interact with your content going beyond a cursory look. They might read a full caption, view a whole video, or perhaps leave a like or comment. At this point, your content should show consistency in relevancy and quality, thereby offering continuous value that attracts them back. Consider providing insightful analysis, gripping narratives, or motivating viewpoints that really speak to your intended readership.

Here, too, actively involving your present audience is quite important. Responding to comments, addressing queries, and engaging in conversations not only strengthens community but also shows to possible followers that you value engagement. This real involvement might make a great difference between a passive browser and someone who feels connected to your company and is more likely to follow. Interactive elements including polls, tests, and Q&A sessions in tales help inspire more involvement and expose to potential followers the dynamic character of your work.

Developing a strong social media presence by rapidly improving numbers—perhaps by choosing to buy instagram followers from stormlikes —may exist—truly sustainable success   is more about carefully directing casual users across a well-defined follower funnel than about following flimsy trends. Every stage is important from catching first attention with interesting content to fostering real interest by consistent value and lastly turning them into devoted fans with unambiguous value propositions. Maintaining these bonds after follow guarantees natural development and long-term loyalty.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Photo Gallery: The Driver Era and Vale at Toronto’s Coca-Cola Coliseum on June 5, 2025

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All photos by Mini’s Memories. You can contact her through Instagram or X.

How to Identify Authentic Elux Liquid Nic Salt Products?

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By Mitch Rice

If you’re a vape enthusiast, you’ve probably noticed the growing popularity of Elux.  However, its popularity has resulted in a rising market for counterfeit products.  Finding genuine vape items, particularly nicotine salts, can be challenging.  Fake e-liquids may appear to be a trivial issue, but they can impair your vaping experience and potentially pose major health hazards.

Using counterfeit Elux Liquid (Nic Salt) exposes you to unknown substances, variable nicotine levels, and low-quality formulations.  This not only wastes your money, but it also raises the likelihood of strong throat hits, weak flavors, and possible vape device damage.

So, how do you protect yourself and verify you’re buying genuine Elux Liquid Nic Salt products?  The solution is simpler than you think—once you know what signals to look for.  This guide will help you recognize authentic Elux items and experience the smooth, pleasurable vape you deserve.

Why Authentic Elux Liquid Matters: The Risks of Counterfeit E-Liquids

It’s very important to know the reasons behind why finding genuine Elux Liquid is necessary.

People mainly care about health and safety. Counterfeit e-liquids are frequently manufactured in unregulated conditions, with hazardous, polluted, or low-quality ingredients and little oversight.  There is a danger that they contain toxic compounds, excessively high or low nicotine levels, or illegal drugs.

Furthermore, many fake liquids have a poor, unpleasant, or inconsistent flavor.  Sometimes there isn’t enough vapor and the throat hit is too intense, which detracts from the smoothness that Elux is known for.  This not only reduces your enjoyment, but also makes it difficult to trust the quality of your vaping experience.

Impurities in unregulated e-liquids can quickly clog your pod system, gunk up coils or even harm the parts inside, so you might have to pay for costly repairs or replacements.

Authentic Elux Liquid (Nic salt) products are made to comply with important rules (such as TPD in the UK/EU, which involves child-resistant caps, tamper-evident seals and correct labeling). 

How to Spot a Genuine Elux Liquid Nic Salt Bottle?

It takes a step-by-step process to recognise genuine Elux Liquid (Nic salt). Be sure to notice these important details.

The QR Code or Scratch-Off Code

This is the most important and dependable way to protect yourself. Most of the time, reputable brands like Elux add a special authentication feature to their packaging.

On the Elux Liquid (Nic salt) box, search for a holographic sticker or a scratch panel, which is usually found on the side or bottom.

Scratch off the coating to discover a special numerical code

Check the official Elux website for main products or check the global site for regional verification pages) and find the product verification section. Type the code into the box in the same way it is written.

The website will confirm whether your product is real. If the code has been checked a lot or if it gives an error, it’s likely that the product is fake.

It’s best to go to the official website by typing the address yourself or using a link from an authorised retailer. Be careful not to click on links from emails or pop-ups since these might take you to fake verification websites.

The Quality and Details of Packaging

The design and production of Elux Liquid packaging are very careful and precise. Many times, counterfeiters do not follow the rules when making this part.

Authentic boxes show clear, sharp and brilliant images. Check that the text is clear, the logos are easy to distinguish and the colours are the same. Fake documents often have graphics that are not sharp, images that are pixelated, faded colours or text that is smudged.

Official products are checked for spelling and grammar mistakes. Mistakes in spelling, grammar or the way something is written on the box or label are major warning signs.

The packaging is made from quality materials that feel strong and luxurious. You may notice that counterfeit boxes are not as strong, thick or well-finished as the real ones.

Look for important regulatory signs such as the CE mark, nicotine warning images, batch numbers, production dates, expiry dates, the nicotine strength and all the manufacturer’s details. Lacking or incomplete information is a clear sign that something is fake.

All Elux Liquid bottles are sealed with a child-resistant cap and a plastic ring that breaks when opened for the first time. Ensure that these are not damaged and work properly.

How to Deal If You Think a Product Is Fake?

If, after doing all this, you still suspect that your Elux vape liquid product is fake:

  • Your health comes first. Do not use any e-liquid you believe could be fake.
  • Contact the person selling the product to explain your worries. A seller with a good reputation will try to look into and solve the problem.
  • You may want to report your findings directly to Elux by using their official website. It allows them to find out where counterfeit activities are taking place.
  • Avoid pouring it down the drain – nicotine and chemicals can harm the environment.
  • Don’t toss it with electronic waste – e-liquids aren’t accepted at e-waste centres.
  • Check local regulations – contact your local council or waste authority for hazardous waste guidelines.

No disposal service nearby?

  • Absorb the liquid with coffee grounds or cat litter.
  • Seal the mixture in a plastic bag or container.
  • Dispose of it in your general waste bin (only if no better option is available).

Conclusion

You can find authentic Elux Liquid easily by following important steps. Counterfeits are a challenge for the vaping industry, but if you watch out and know what to look for, you can keep yourself safe. Ensuring that your Elux Liquid (Nic salt) is genuine is important because it brings satisfaction and safety. Always review the authentication number, pay attention to the packaging and choose to buy from trusted and approved shops.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Inverter HP vs Traditional HP: Why InverterCool Offers Best Price Value

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By Mitch Rice

Many people hesitate to choose inverter air conditioners because they think they cost too much compared to traditional fixed-speed models. This often leads to settling for less efficient units that end up using more electricity and costing more in the long run.

However, InverterCool has changed this by offering inverter air conditioners priced as competitively as some traditional units. This means you can get better technology, energy savings, and a long warranty without paying extra.

Understanding Inverter and Traditional Air Conditioners

What Is an Inverter Air Conditioner?

An inverter air conditioner uses DC frequency conversion technology to control the compressor speed. Instead of turning the compressor on and off, it adjusts the power continuously to keep the temperature steady. This leads to less energy use and a quieter operation.

What Is a Traditional Fixed-Speed Air Conditioner?

Traditional fixed-speed air conditioners run the compressor at full speed until the room reaches the desired temperature, then they turn off. When the temperature changes, the compressor switches back on at full power. This start-stop cycle uses more energy and can cause more noise.

Key differences between inverter and traditional models:

  • Energy efficiency
  • Noise levels
  • Temperature control
  • Price range

IC’s Price Position in the Inverter Market

IC offers inverter air conditioners at prices that are lower than most competitors. By using advanced technology and efficient production, IC keeps costs down without cutting corners. This makes IC the most affordable option for those looking for quality inverter air conditioners with long-lasting performance.

IC Pricing Compared to Traditional Fixed-Speed Products

IC inverter air conditioners are priced so competitively that they often cost the same or even less than some traditional fixed-speed units. This means you don’t have to pay more to enjoy the benefits of inverter technology. Choosing IC gives you access to better performance and savings without stretching your budget.

Why this matters for buyers:

  • Get inverter benefits without extra cost
  • More energy savings over time
  • Better warranty and reliability

What You Get for the Price — IC Inverter’s Value

Technology and Features

IC inverter units use full DC frequency conversion technology. This allows the system to adjust power smoothly, saving energy and maintaining a comfortable room temperature without sudden changes.

Warranty and Support

InverterCool stands behind its products with a 10-year warranty. This long warranty shows confidence in the product’s durability and gives buyers peace of mind.

Key benefits of choosing IC inverter units:

  • Lower electricity bills
  • Quieter operation
  • Longer system life
  • Smart energy-saving features

Cost Comparison Example

When you compare prices, buying a traditional fixed-speed air conditioner often costs about the same as purchasing an IC inverter unit. With IC (InverterCool), you get more than just basic cooling. You get heating, energy savings, quieter operation, and a longer warranty at a similar price.

Final Thoughts

IC inverter air conditioners offer unbeatable value by combining advanced technology with highly competitive prices. You can enjoy the benefits of inverter cooling and heating without paying more than traditional fixed-speed units. For affordable, energy-saving, and reliable air conditioning, IC is the smart choice.

Visit invertercool.com to learn more and find the perfect inverter system for your needs.

1. What is the main difference between inverter and traditional air conditioners?

Inverter air conditioners adjust compressor speed for precise temperature control and energy savings. Traditional units run at full speed and turn off, which uses more power.

2. Are IC inverter air conditioners really cheaper than traditional fixed-speed models?

Yes. IC offers inverter units priced competitively enough to match or beat many traditional fixed-speed air conditioners, giving you more value for your money.

3. How does inverter technology save energy?

By running the compressor at variable speeds, inverter ACs avoid frequent start-stop cycles, reducing electricity consumption and lowering your bills.

4. What does the 10-year warranty cover on InverterCool inverter units?

The warranty we provide includes 10-year coverage on all parts, 10-year labor, and an optional 10-year FDD remote monitoring service.

5. Will an inverter air conditioner make less noise than a traditional unit?

Yes. Because inverter ACs adjust speed smoothly and don’t switch on and off abruptly, they operate more quietly than traditional fixed-speed models.

6. Can I get the same cooling performance from an IC inverter at the price of a traditional AC?

Absolutely. IC’s pricing strategy means you pay around the same price as a traditional unit but get the benefits of advanced inverter technology.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

aron! Unveils Debut EP ‘cozy you (and other nice songs)’ on Verve

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 aron!, the 21 year old singer, songwriter, guitarist and pianist, shares his debut EP cozy you (and other nice songs), out now on Verve Records/Universal Music Canada. It’s an intimate six-track introduction to aron!’s world of cozy music. Along with the EP, aron! shares the lyric video for “eggs in the morning,” a romantic, tongue-in-cheek waltz of a song that showcases aron!’s charm.

Listen to cozy you (and other nice songs), here, watch the lyric video for “eggs in the morning” here, and the previously released official video for “table for two,” here.

It’s important to know that when you listen to aron!, you’ll hear his virtuosity, but you’ll also hear his authenticity. When he isn’t making music, he’s either on a long walk outside, eating pho and ramen (his diet almost exclusively), or watching an episode of Gilmore Girls.

aron! has amassed millions of streams and built a loyal, dedicated following as he gears up to make his Verve Records debut. This EP is all about how everyone wants to get “cozy” sometimes — “My songs are little vignettes from my life,” he observes. “To me, ‘cozy’ is the perfect word for the vibe of this project. Hopefully, you’ll think so too!

Born and raised in Charlotte, NC, aron!’s mom and dad introduced him to rock icons like Pearl Jam and Led Zeppelin, but it was the game Guitar Hero that first made him pick up a real guitar at eight-years-old and enroll in lessons at a local music school. He eventually met an “80-year-old jazz guitar teacher at Sam Ash.” The instructor taught aron! how to read music and further inspired his passion for jazz. Maybe it was the pre-teen rebellion inside that pushed him from rock and into jazz. In high school, he also regularly played music for the residents of retirement homes, performing old classics from Nat King Cole and Frank Sinatra for dementia patients. “I’d put on my little bow tie and a dress shirt to make it official,” he laughs.

aron! studied classical composition at University of North Carolina School of the Arts, developing an appreciation for Chopin, Ravel, and Bach. During COVID, he dedicated himself to learning piano, waking up at 7:30am daily and exploring all that you can do with 88 keys. He earned a full scholarship to the University of Miami and majored in jazz voice and film scoring. Simultaneously, he cut his teeth live by playing dozens of shows in his indie pop band Sunny Side Up!.

In 2023, he explored what he calls “a vintage pop sound,” and started building a strong following online. Labels started to call, and he signed to Verve to further develop his brand of ‘cozy pop’ on this new EP. “It’s like singer-songwriter jazz,” he goes on. “I’ve always resonated with the real old-school romantics. People are going through the same things now as they were back then. Heartbreak is heartbreak, and love is love. We’re all humans, and that’s what most of these songs are about.”

Once you get to know aron!, you won’t forget him.

cozy you (and other nice songs) tracklist:
1. cozy you
2. table for two
3. i think about you lots
4. a life with you
5. i hate it
6. eggs in the morning

Brian Eno and Beatie Wolfe Release Twin Albums ‘Luminal’ and ‘Lateral’

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Today, Brian Eno and Beatie Wolfe share their collaborative albums, Luminal and Lateral and you can listen here to Luminal and Lateral.

Eno and Wolfe first met through their environmental work when they gave a SXSW featured talk on ‘Art and Climate’. The talk was recently selected as one of the festival’s best in 25 years.

The pair then met again when they were each showing their visual and conceptual art pieces at separate galleries in London. Their musical collaboration grew out of those meetings.

Commenting on the new single Eno says “In Play On the piece took us somewhere unusual, a place where some quite incompatible feelings became restless bedfellows – there’s anger and ecstasy, some kind of desperation mixed with some kind of force – and some kind of joy. Is there a word for that mixed feeling? Even if there isn’t, there’s now a piece of music for it.

Reflecting on their collaboration on this project, which was recorded sporadically by the pair through 2024, Brian and Beatie said:

“Music is about making feelings happen. Some of those feelings are familiar, while others may not be – or may be complex mixtures of several different feelings. There are many beautiful words for such feelings in other languages and cultures – words that don’t exist in English. By giving a feeling a name, we make that feeling more likely to be felt, more tangible. Art is able to trigger feelings, or feeling mixtures, that we’ve never quite felt before. In this way, a piece of Art can become the ‘mother’ for a type of feeling, and a place you can go to find and re-experience that feeling. Some of the feelings we found ourselves working with were these…

Both albums are available HERE now, including CD and exclusive color biovinyl manufactured using eco-friendly materials.

Luminal Beatie Wolfe and Brian Eno
Tracklist
1. Milky Sleep
2. Hopelessly At Ease
3. My Lovely Days
4. Play On
5. Shhh
6. Suddenly
7. A Ceiling and a Lifeboat
8. And Live Again
9. Breath March
10. Never Was It Now
11. What We Are

Lateral Brian Eno and Beatie Wolfe
CD Tracklist
1. Big Empty Country
Vinyl Tracklist
1. Big Empty Country (Day)
2. Big Empty Country (Night)
Digital Tracklist
1. Big Empty Country Pt. I
2. Big Empty Country Pt. II
3. Big Empty Country Pt. III
4. Big Empty Country Pt. IV
5. Big Empty Country Pt. V
6. Big Empty Country Pt. VI
7. Big Empty Country Pt. VII
8. Big Empty Country Pt. VIII

Beatie Wolfe has recently held a solo exhibition of her design work at London’s Victoria & Albert Museum, has been appointed a UN role model for innovation, and alongside Michael Stipe, was one of the artists on the world’s first bioplastic record, released by EarthPercent. Wolfe was named by WIRED as one of “22 people changing the world” and is at the forefront of pioneering new formats that bridge the physical and digital. Wolfe’s latest innovations include a visualization of 800,000 years of NASA’s CO2 data, which premiered at the Nobel Prize Summit; a brain installation which was exhibited at the London Design Biennale in Somerset House and is currently on show at the Museum of Science Boston, and a Big Oil x Methane project which won Prix ars Electronica Golden Nica. Other recent projects include the world’s first bioplastic record with Michael Stipe and Earth Percent, a collective mail art project with DEVO’S Mark Mothersbaugh and of course, a new body of work with Brian Eno. Wolfe is also the co-founder of a groundbreaking research project looking at the power of music for dementia. If you have not heard of her yet, you will.

Brian Eno bio – musician, producer, visual artist and activist first came to international prominence in the early seventies as a founding member of British band, Roxy Music, followed by a series of solo albums and collaborations. His work as producer includes albums with Talking Heads, Devo, U2, Laurie Anderson, James, Jane Siberry and Coldplay, while his long list of collaborations include recordings with David Bowie, Jon Hassell, Harold Budd, David Byrne, Grace Jones, his brother, Roger, on ‘Mixing Colours’ and recently with Fred Again. In January 2024, ‘Eno’, a generative film about his life was screened at Sundance film festival to critical acclaim. It was accompanied by a soundtrack release with new unreleased songs and classic Eno recordings spanning five decades.

Eno’s visual experiments with light and video continue to parallel his musical career, with exhibitions and installations all over the globe. He has exhibited extensively, as far afield as St. Petersburg’s Marble Palace, Ritan Park in Beijing, Arcos de Lapa in Rio de Janeiro and the sails of the Sydney Opera House. He is involved in multiple activist work, such as the climate charity Earth Percent and HardArt, both of which he co-founded, as well as the Stop The War coalition. He is a founding member of the Long Now Foundation, a trustee of Client Earth and patron of Videre est Credere. In 2023, Brian was awarded the Golden Lion for Lifetime Achievement by the Venice Biennale Musica. He has recently written his second book, “What Art Does” co-authored with Bette A. and based upon his experience as an artist. Published by Faber, it was released in January 2025.

Lil Yachty Flips Maggie Rogers’ “Alaska” in New Single “Murda”

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Lil Yachty has officially released his latest song “Murda” along with an accompanying music video. Reimagining the 2016 viral hit “Alaska,” Yachty delivers a barrage of introspective lyrics over a chopped up Maggie Rogers vocal sample. Directed by frequent collaborator AMD Visuals, and produced and released under Lyrical Lemonade, the cinematic music video highlights Yachty’s impeccable fashion sense as the creative maverick piles up riches at a shooting range with two luxuriously styled models, while rapid outfit changes flood the screen. The new track follows his recent run of shows with Tyler, the Creator on the Chromakopia World Tour.

Volbeat Unleash Thunderous New Album ‘God Of Angels Trust’ and Launch Massive 2025 World Tour

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Michael Poulsen (vocals, guitar), and Jon Larsen (drums), and Kaspar Boye Larsen (bass) — are are thrilled to release their ninth album God Of Angels Trust. This album arrives today, June 6. Get it here.

The album will coincide with plenty of summer touring on the band’s “Greatest Of All Tours Worldwide,” with further dates and details below.

Today, the band has shared “Demonic Depression.”


“‘Demonic Depression’ is based on one of my really good friends and the state of mind that he was in for a couple of years,” says Poulsen.  “I’ve played it for several friends, and they’ve all asked, ‘Did you write that about me?’ Which is a little scary and just shows how many people are dealing with mental issues in certain parts of their lives and how many are constantly struggling.”

He furthers, “It’s about some heavy mental issues, so I guess the message is pretty universal. Depression is so all-consuming, and it affects so many people, and the best way to help someone struggling with it is to talk to them and listen what they have to say. I’ve had my share of mental issues throughout life, so I guess I’m part of the lyrics, too.”

With God Of Angels Trust, the Danish band — which has scored 11 No. 1 songs on the Billboard Mainstream Rock airplay chart, with the latest being the new album’s first single “By a Monster’s Hand,” marking the most ever for a band based outside North America — has thrown caution to the wind, ignored comfort zones, and paid little heed to traditional songwriting in the search for something more immediate and surprising. The end result will thrill Volbeat’s dedicated legion of fans.

Poulsen’s excitement to thwart convention is palpable throughout God Of Angels Trust, a punchy, crunchy album that’s undeniably Volbeat, yet marches to a fresh new metallic and melodic energy.

As impressive as it is that Volbeat wrote and recorded an entire album in about five weeks, what’s more incredible is that God Of Angels Trust sounds as fleshed out, eclectic, and fulfilling as albums that have taken 10 times longer (or more) to create. In the end, creating such a strong album so quickly was a tremendous challenge that demanded Zen-like calm, a joy for exploration, maximal creativity, and razor-sharp concentration to pull off.

The band’s official D2C store is here.

Volbeat will return to the road on the “Greatest Of All Tours Worldwide,” running throughout 2025. The tour kicks off tomorrow, June 7, in Vancouver, BC, with the first show of a co-headline Canadian run with Three Days Grace and special guests Wage War. The tour then continues with headline treks in the U.S., with special guests Halestorm and The Ghost Inside, and Europe and the UK with special guests Bush and Witch Fever. All dates are below.

GOD OF ANGELS TRUST TRACK LISTING:
 “Devils Are Awake”
By a Monster’s Hand
“Acid Rain”
“Demonic Depression”
In the Barn of the Goat Giving Birth to Satan’s Spawn in a Dying World of Doom
Time Will Heal
“Better Be Fueled than Tamed”
“At the End of the Sirens”
“Lonely Fields”
“Enlighten the Disorder (By a Monster’s Hand Part 2)”

AVAILABLE FORMATS:
*180g Black LP
*”Grandma’s Wallpaper” LP — Exclusively at volbeat.dk
*”Lamplight Glow” LP — Exclusively at Republic Records/Universal Music’s websites
*”Mystery Color” LP — Exclusively at independent retailers
*Glow in the Dark LP — Exclusively at EMP
*Oxblood LP – Exclusively at Revolver
*Red and White Danish Flag LP —Only available in Denmark
*Limited Edition Cassette
*CD
*Deluxe Hardcover Book CD With Expanded Artwork

VOLBEAT ON TOUR:
GREATEST OF ALL TOURS WORLDWIDE:
2025 CO-HEADLINE WITH THREE DAYS GRACE + WAGE WAR:
June 7 — Vancouver, BC — Rogers Arena
June 9 — Calgary, AB — Scotiabank Saddledome
June 10 — Edmonton, AB — Rogers Place
June 12 — Saskatoon, SK — SaskTel Centre
June 13 — Winnipeg, MB — Canada Life Centre
June 16 — Laval, QC — Place Bell
June 17 — Quebec City, QC — Videotron Centre
June 19 — Toronto, ON — Budweiser Stage
June 21 — London, ON — Canada Life Place
June 22 — Ottawa, ON — Canadian Tire Centre

2025 US HEADLINE:
WITH SPECIAL GUESTS HALESTORM + THE GHOST INSIDE:
July 17 — Denver, CO — Ball Arena
July 19 — Salt Lake City, UT — Utah First Credit Union Amphitheatre
July 21 — Auburn, WA — White River Amphitheatre
July 22 — Ridgefield, WA — Cascades Amphitheater
July 24 — Wheatland, CA — Toyota Amphitheatre
July 25 — Inglewood, CA — Kia Forum
July 26 — Phoenix, AZ — Talking Stick Resort Amphitheatre
July 28 — Irving, TX — The Pavilion at Toyota Music Factory
July 29 — Houston, TX — 713 Music Hall
July 31 — Rogers, AR — Walmart AMP
August 2 — Franklin, TN — FirstBank Amphitheater
August 3 — Alpharetta, GA — Ameris Bank Amphitheatre
August 4 — Tampa, FL — MIDFLORIDA Credit Union Amphitheatre
August 6 — Charlotte, NC — PNC Music Pavilion
August 7 — Bristow, VA — Jiffy Lube Live
August 9 — Camden, NJ — Freedom Mortgage Pavilion
August 10 — Holmdel, NJ — PNC Bank Arts Center
August 12 — Bangor, ME — Maine Savings Amphitheater
August 13 — Gilford, NH — BankNH Pavilion
August 14 — Mansfield, MA — Xfinity Center
August 16 — Hershey, PA — Giant Center
August 17 — Cincinnati, OH — Riverbend Music Center
August 19 — Clarkston, MI — Pine Knob Music Theatre
August 21 — Noblesville, IN — Ruoff Music Center
August 22 — Tinley Park, IL — Credit Union 1 Amphitheatre

2025 EU/UK HEADLINE:
WITH SPECIAL GUESTS BUSH + WITCH FEVER:
September 18 — Herning, DK — Jyske Bank Boxen
September 19 — Copenhagen, DK — Royal Arena
September 20 — Copenhagen, DK — Royal Arena
September 23 — Amsterdam, NL — Ziggo Dome
September 24 — Antwerp, BE — Sportpaleis
September 26 — Stuttgart, DE — Hanns-Martin-Schleyer-Halle
September 27 — Cologne, DE — LANXESS Arena
September 28 — Oberhausen, DE — Rudolf Weber-ARENA
September 30 — Vienna, AT — Wiener Stadthalle
October 1 — Vienna, AT — Wiener Stadthalle
October 3 — Prague, CZ — O2 universum
October 4 — Berlin, DE — Uber Arena
October 6 — Munich, DE — Olympiahalle
October 7 — Munich, DE — Olympiahalle
October 8 — Frankfurt, DE — Festhalle
October 10 — Leipzig, DE — QUARTERBACK Immobilien Arena
October 11 — Hamburg, DE — Barclays Arena
October 13 — Warsaw, PL — COS Torwar
October 15 — Tampere, FI — Nokia Arena
October 17 — Stockholm, SE — 3Arena
October 18 — Oslo, NO — Unity Arena
October 19 — Gothenburg, SE — Scandinavium
October 21 — Hannover, DE — ZAG Arena
October 22 — Rotterdam, NL — Rotterdam Ahoy
October 23 — Esch-Sur-Alzette, LU — Rockhal
October 25 — Zurich, CH — Hallenstadion
October 28 — Bilbao, ES — CUBEC — Bilbao Exhibition Centre
October 30 — Barcelona, ES — Sant Jordi Club
October 31 — Madrid, ES — Palacio Vistalegre
November 2 — Paris, FR — Zénith Paris — La Villette
November 5 — Nottingham, UK — Motorpoint Arena
November 6 — Cardiff, UK — Utilita Arena
November 8 — Manchester, UK — AO Arena
November 10 — Glasgow, UK — OVO Hydro
November 12 — Birmingham, UK — Utilita Arena
November 13 — London, UK — OVO Arena Wembley

Cynthia Erivo Releases Soul-Baring Masterpiece ‘I Forgive You’ with Emotional Power and Vocal Brilliance

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After building widespread anticipation for its arrival throughout culture, GRAMMY, Tony, and EMMY Award winner and three-time Academy Award nominee Cynthia Erivo proudly presents her anxiously awaited new album, I Forgive You, out now.

Listen HERE.

She set the stage for the release with “Worst Of Me.” This standout has already amassed amazing critical acclaim. Forbes raved, “Erivo’s soaring vocals are right at home in the emotionally charged R&B ballad as she addresses a past lover who left her in pain, and Billboard applauded how, The artist brings out some of her deepest vulnerabilities, belting out her deepest pains in a powerful synth pop anthem.” Essence described it as a “beautiful ballad.

This 20-track affair illuminates every side of the songstress though, coupling moments of revelation with reflections of pain, seasons of vulnerability, and a newfound confidence empowering her to elevate to  another stratosphere as a vocalist, songwriter, performer, and presence.

She performed “Worst of Me” off the album during a stunning performance on The Late Show with Stephen Colbert  last night (watch HERE) and this morning, she performed the track alongside “Brick By Brick”, “Best For Me” and a cover of Annie Lennox’s “Why” on the TODAY Citi Concert Series (watch HERE).

Next up, she will host the 78th Annual Tony Awards this Sunday, June 8! She will undoubtedly captivate the audience at Radio City Music Hall in New York, NY and viewers worldwide. The ceremony broadcasts live on CBS and Paramount+.

Cynthia has carefully curated this 20-track body of work, cowriting every song and showcasing the range of her expansive, entrancing, and enigmatic vocals. Holding nothing back and opening up more than ever before, she traces a personal, poetic, and poignant journey through romance, heartbreak, love, forgiveness, rebirth, and new beginnings.

Check out the full tracklisting below.

She initially teased this chapter with the release of “Replay.” Co-written by Cynthia and Justin Tranter (Selena Gomez, Chappell Roan, Lady Gaga), it has already gathered millions of streams. Listen HERE and watch the visualizer HERE. Inciting tastemaker applause, Billboard highlighted how it “delves into the emotional rollercoaster of being human, while ELLE hailed it as “groundbreaking, going on to proclaim, “The confessional single is transfixing.” ESSENCE named it among “Best New Music This Week, predicting, “Cynthia Erivo looks to add her name to the Billboard charts with the new single ‘Replay’.” Plus, she broke down the song for Genius.

Earlier this year, she was nominated in the category of “Best Actress” at the 2025 Academy Awards for her unanimously acclaimed portrayal of Elphaba in last year’s blockbuster Wicked. She also took the Oscars’ stage for a showstopping performance.

Experience I Forgive You and more from Cynthia in 2025.

Cynthia Erivo’s sophomore album I Forgive You marks a bold – and vulnerable – new chapter in the Grammy, Emmy, and Tony Award-winning actress, singer, author as well as SAG, Golden Globe, and 3x Academy Award nominee’s artistry. The tenderhearted 20-track LP is a soft testimony of her life, a haunting plea to be witnessed with an open heart. The album is split into four parts: a breakup, something new, the deepening of a connection, and acceptance. Each part is divided by haunting interludes where Cynthia’s voice is the only instrument. Blending the sounds of pop, R&B, folk, Britpop, hip-hop, wailing, and gospel, I Forgive You leaps headfirst into the most vulnerable and impassioned moments of her life, a slow-baked reminder that we’re all just flesh and bone. The good and the bad, and everything in between, make up the stories of our lives, and Cynthia Erivo is a sight to behold.

TRACKLISTING

1. Why (Interlude)
2. Best For Me
3. More Than Twice
4. You First
5. Save Me From You
6. Worst Of Me
7. I Want You (Interlude)
8. She Said
9. What You Want
10. Play The Woman
11. Push and Pull
12. Until You Saw Me (Interlude)
13. Holy Refrain
14. I Choose Love
15. Be Okay
16. How I Could Fall
17. I Forgive You (Interlude)
18 Brick By Brick
19 Replay
20. Grace

Lil Wayne Unleashes Star-Studded ‘Tha Carter VI’ with Bono, Bocelli, and a World Tour to Match

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Five-time GRAMMY Award-winning multi platinum rapper Lil Wayne has released his highly anticipated 14th studio album, Tha Carter VI, via Young Money Entertainment/Republic Records. The 19-track album was produced by an all-star lineup including Lil Wayne, Lin-Manuel Miranda, Wyclef Jean, and more. 

Listen to the album HERE.

 For the past six years, Lil Wayne has been writing and crafting his massively anticipated sixth installment of his legendary Tha Carter series. The album includes features from Andrea Bocelli, Bono, Jelly Roll, Big Sean, 2 Chainz, MGK, Wyclef Jean, Kodak Black, along with his sons Kameron Carter and Lil Novi.

Reflecting upon THA CARTER VI, Wayne says, “Real art can’t be rushed — and y’all know I ain’t never been on nobody’s clock but mine. Been silent but not still. To the fans who’ve been waiting, I love you. This album is for the ones who’ve been riding with me through all Tha Carters. We takin’ it further than ever before with this one. Tunechi back. C6 is here. I’m just bein myself. Sorry for the wait.”

The first public glimpse of the album debuted during last night’s 2025 NBA Final Game 2 between the Oklahoma City Thunder and Indiana Pacers, where “The Days” feat. Bono appeared in marketing and creative promotions and will continue throughout the series and extend into broadcasts.

To celebrate the release, Wayne will hold his first-ever headlining show at Madison Square Garden tonight, June 6, giving fans an exclusive first listen to the new music live in New York City. 

Additionally, tickets for his recently announced ‘Tha Carter VI’ tour will be available starting at 10am local today, and will be a special North American run following the release of the new record and celebrating over 20 years of his iconic Tha Carter album series. The tour will feature special guests Tyga and Belly Gang Kushington across all dates and NoCap on select dates. Tickets are available at LiveNation.com. Full routing is below. 

Aside from this tour he is also planning something special for his hometown at this year’s Weezyana fest in New Orleans, to be announced at a later date. 

Lil Wayne rewrote the entire game in his image. The five-time GRAMMY Award-winning multi-platinum rap icon, Young Money Entertainment founder, acclaimed author, pro skater, philanthropist, and history-making superstar left an indelible tattoo on the culture. By 2020, he cemented his legacy forever as “one of the best-selling artists of all time,” tallying sales in excess of 100 million records worldwide with 25 million albums and 90 million digital tracks sold in the United States alone. In 2022, Wayne earned his first Diamond certification from the RIAA with his generational smash hit “Lollipop” feat. Static Major. Not to mention, he garnered 11 BET Awards, four Billboard Music Awards, two MTV VMAs, and eight NAACP Image Awards. Among many milestones, he emerged as “the first male artist to surpass Elvis Presley with the most entries on the Billboard Hot 100,” logging a staggering 183 entries – the 3rd most of all time. 

With a discography highlighted by five career spanning #1 debuts beginning with 2008’s 6x platinum, 3x GRAMMY Award-winning opus Tha Carter III and its 5x platinum, 2011 successor Tha Carter IV, he released the latest version of the series – Tha Carter V – in 2018. Not only did it clinch #1 on the Billboard 200, but it also achieved “the second-largest streaming week for an album in history.” Every song on the tracklisting charted on the Billboard Hot 100 as he became “the first artist to debut two songs in the top 5.” It all bulldozed the way for his thirteenth full-length, Funeral, a year later. Simultaneously, Wayne owns and operates Young Money Entertainment as C.E.O. The company ignited the careers of two of the most successful artists ever—Drake and Nicki Minaj. The committed philanthropist founded The One Family Foundation too.

Lil Wayne – THA CARTER VI Tracklisting:

  1. King Carter
  2. Welcome to Tha Carter 
  3. Bells
  4. Hip-Hop (feat. BigXthaPlug & Jay Jones)
  5. Sharks (feat. Jelly Roll & Big Sean)
  6. Banned From NO
  7. The Days (feat. Bono)
  8. Cotton Candy (feat. 2 Chainz)
  9. Flex Up
  10. Island Holiday
  11. Loki’s Theme
  12. If I Played Guitar
  13. Peanuts 2 N Elephant (produced by Lin-Manuel Miranda)
  14. Rari (feat. Kameron Carter)
  15. Maria (feat. Andrea Bocelli & Wyclef Jean)
  16. Bein Myself (feat. Mannie Fresh)
  17. Mula Komin In (feat. Lil Novi)
  18. Alone In The Studio With My Gun (feat. mgk & Kodak Black)
  19. Written History

THA CARTER VI 2025 TOUR DATES:
Fri Jun 06 – New York, NY – Madison Square Garden^
Wed Jul 30 – Bristow, VA – Jiffy Lube Live
Fri Aug 01 – Virginia Beach, VA – Veterans United Home Loans Amphitheater at Virginia Beach#
Sat Aug 02 – Atlantic City, NJ – Boardwalk Hall
Sun Aug 03 – Holmdel, NJ – PNC Bank Arts Center
Tue Aug 05 – Hartford, CT – Xfinity Theatre
Wed Aug 06 – Mansfield, MA – Xfinity Center
Fri Aug 08 – Syracuse, NY – Empower Federal Credit Union Amphitheater at Lakeview
Sat Aug 09 – Buffalo, NY – Darien Lake Amphitheater
Mon Aug 11 – Toronto, ON – Budweiser Stage
Thu Aug 14 – Cuyahoga Falls, OH – Blossom Music Center
Sat Aug 16 – Cincinnati, OH – Riverbend Music Center
Sun Aug 17 – Noblesville, IN – Ruoff Music Center
Wed Aug 20 – Minneapolis, MN – Target Center
Fri Aug 22 – Milwaukee, WI – American Family Insurance Amphitheater
Sat Aug 23 – Detroit, MI – Little Caesars Arena
Sun Aug 24 – Tinley Park, IL – Credit Union 1 Amphitheatre
Tue Aug 26 – Kansas City, MO – T-Mobile Center
Fri Aug 29 – Phoenix, AZ – Talking Stick Resort Amphitheatre
Mon Sep 01 – Ridgefield, WA – Cascades Amphitheater
Wed Sep 03 – Seattle, WA – Climate Pledge Arena
Fri Sep 05 – Mountain View, CA – Shoreline Amphitheatre
Sat Sep 06 – Sacramento, CA – Golden 1 Center
Wed Sep 10 – Chula Vista, CA – North Island Credit Union Amphitheatre
Fri Sep 12 – Los Angeles, CA – Crypto.com Arena
Sun Sep 14 – Albuquerque, NM – Isleta Amphitheater
Tue Sep 16 – Austin, TX – Germania Insurance Amphitheater
Wed Sep 17 – Dallas, TX – Dos Equis Pavilion
Thu Sep 18 – The Woodlands, TX – The Cynthia Woods Mitchell Pavilion Presented by Huntsman#
Mon Sep 22 – Oklahoma City, OK – Paycom Center^%
Wed Sep 24 – Huntsville, AL – The Orion Amphitheater
Thu Sep 25 – Charlotte, NC – PNC Music Pavilion
Mon Sep 29 – Atlanta, GA – State Farm Arena#
Wed Oct 01 – Orlando, FL – Kia Center#
Thu Oct 02 – West Palm Beach, FL – iTHINK Financial Amphitheatre#
^ Already On-Sale
# with NoCap
% Lil Wayne with Special Guests Hot Boys