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Video on Demand Viewers Don’t Mind Watching Ads for Free Content
Music

Video on Demand Viewers Don’t Mind Watching Ads for Free Content

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‘Hipster Sound’ Creates The Coffee Shop Noise To Help You Work More Productively
Music

‘Hipster Sound’ Creates The Coffee Shop Noise To Help You Work More Productively

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Gibson Ripper Bass, 1973.
Music

Gibson Ripper Bass, 1973.

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Digital advertising revenue is expected to increase by 18% annually over the next five years
Music

Digital advertising revenue is expected to increase by 18% annually over the next five years

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Ira Glass: “It’s ‘Boom Time’ for Podcast Advertising”
Music

Ira Glass: “It’s ‘Boom Time’ for Podcast Advertising”

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Harlequin’s new campaign is actually pretty genius
Music

Harlequin’s new campaign is actually pretty genius

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Groovy psychedelic Greyhound ad from 1971
Music

Groovy psychedelic Greyhound ad from 1971

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That time in 1974 when John Lennon narrated Ringo’s new album. Ringo then did voiceover for John’s new album.
Music

That time in 1974 when John Lennon narrated Ringo’s new album. Ringo then did voiceover for John’s new album.

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A girl. A guy. And a stick of gum.
Music

A girl. A guy. And a stick of gum.

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Pizza Hut’s first commercial from 1965
Music

Pizza Hut’s first commercial from 1965

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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