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5 Surprising Facts About My Bloody Valentine’s “Loveless”
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5 Surprising Facts About My Bloody Valentine’s “Loveless”

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BEHIND THE SCENES: Kevin Shields and J Mascis Explore the Shields Blender Pedal
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BEHIND THE SCENES: Kevin Shields and J Mascis Explore the Shields Blender Pedal

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My Bloody Valentine’s Shoegaze Icon Kevin Shields Unleashes Sonic Bliss with New Fender Signature Guitar Pedal
Music

My Bloody Valentine’s Shoegaze Icon Kevin Shields Unleashes Sonic Bliss with New Fender Signature Guitar Pedal

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My Bloody Valentine’s Kevin Shields: The Guitar That Changed My Life
Music

My Bloody Valentine’s Kevin Shields: The Guitar That Changed My Life

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My Bloody Valentine’s Kevin Shields On The Jazzmater Guitar And How Jimi Hendrix Influenced His Music
Music

My Bloody Valentine’s Kevin Shields On The Jazzmater Guitar And How Jimi Hendrix Influenced His Music

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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