Peppa Pig, through the brand’s licensor and distributor Entertainment One (eOne), has teamed up with Cancer Council to help teach children about sun protection, healthy living and staying active.
The children’s television favourite and global phenomenon, will sign-on as Cancer Council’s newest ambassador to encourage children to embrace a healthy lifestyle.
Acting CEO of Cancer Council Australia, Catherine Sullivan, said the world’s most famous pig is a welcome addition to Cancer Council’s stable of ambassadors: “Peppa Pig has a major influence on young children who watch the program. We are really excited that Peppa has agreed to be our latest ambassador and we hope a new generation of Australians will learn about sun safety, healthy living and the importance of being active.
“Lifestyles learnt in childhood can affect kids later in life, especially in cancers linked to sun exposure and obesity.”
TV personality Barry Du Bois said: “My twins Bennet and Arabella are obsessed with Peppa Pig, so it’s good to see Peppa join Cancer Council to help raise awareness of the fight against cancer and to help educate children about staying healthy. I’m sure Peppa will have a lasting positive effect on young Australians that they will take into adulthood.”
eOne and Cancer Council Australia have already launched a range of Peppa Pig sunscreens that have become best sellers in Coles Supermarkets. This success encouraged Peppa to get even more involved to engage and educate young Australians and their families.
Trish Padoin and Con Goutzoulas from eOne Licensing Australia, also attended the partnership announcement.
Trish Padoin said: “Cancer Council Australia is such a respected charity and their work raising cancer awareness and funding research, education and support services is vital. We hope that lending Peppa’s brand to their amazing work will not only help them raise more funds, but also help communicate their messages to more young Australians, and in turn, hopefully this will see them embrace healthy practices throughout their lives.”