It’s On Us Calls on College Students to Re-examine Sexual Assault Talk

A powerful new campaign from It’s On Us—a movement originally launched by the White House under Barack Obama and Joe Biden in September 2014—rolled out today. For those familiar with the campaign’s work, the new spot marks a bold shift from past ads.

“Autocorrect” is told entirely through a texting conversation between two presumably college-age men. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. In this case, one is a perpetrator and one is a bystander who fails to intervene, and they talk about the incident later via text.

Don’t ignore the subtext. It’s On Us to intervene. Commit to being part of the solution and take the pledge →