TimePlay to Launch its First In-Theatre Tournament with Cineplex

Three years after TimePlay Inc. and Cineplex began running multi-player interactive games for Movie-goers at Cineplex theatres across Canada, the platform is about to pull back the curtain on a completely new concept. For the first time ever, Movie-goers will have the chance to compete in a gaming tournament for the chance to win $5,000 in total cash prizes, including $2,500 for the first place winner.

Launching January 26, 2018, and running through to February 22, 2018, the tournament concept will pilot at 14 Cineplex theatres in the Greater Toronto Area (GTA). During that time, Movie-goers will compete against each other in a TimePlay gaming experience 15 minutes before their movie begins. Players’ scores accumulate during the program and the top 20 participants will compete in a larger dedicated final event on March 17, 2018, at Scotiabank Theatre Toronto. As part of this special tournament, TimePlay will be offering new games revolving around sports and music.

TimePlay’s proprietary technology transforms a smartphone into a game controller, which connects to the big screen and creates two-way interactivity. Movie-goers can participate in a completely new social entertainment experience, sparking live competition between family, friends and strangers on 720 of Cineplex’s big screens.