Well known for his extensive philanthropic work, Jon Bon Jovi spent the initial quarantine days and weeks helping feed those in need at his JBJ Soul Kitchen Community Restaurant in Red Bank, NJ. Calling himself the “hall-of-fame dishwasher” at the restaurant, Jon was captured by his wife Dorothea in a photo, which was later posted to social media with the caption “If You Can’t Do What You Do… Do What You Can.” The songwriter’s mind immediately went into action and a complete song was created the next day. The new single will be on the forthcoming album 2020, set for release October 2nd.
The lyrics to “Do What You Can” tell a poignant story and the video released HERE brings that story to life. As the pandemic shut down New York City, Jon took to the streets with mask in hand for an eyewitness account of the resilience and strength of everyday people facing a crisis the world hasn’t seen in our lifetimes.
“Shooting a video on nearly empty streets of Manhattan amid a global crisis really told the story of “Do What You Can” from the place where I lived it. And I know those empty streets look similar to so many parts of America battling this pandemic. But the story of everyday heroes showing amazing courage was inspiring to see and the video, much like the song, has a great deal of hope in it too.”