The potential advantages of looking into white label SEO can be very rewarding. In this article, I aim to inform on why white label SEO maybe the way forward, hopefully answering any uncertainties you have surrounding the tool
Why use a white label SEO audit tool
SEO is in demand for all online businesses. But, what about white label SEO?
Before, we go into depth on white label SEO being an audit tool. We must understand what white label SEO is.
White labelling involves the repackaging of a service under a different brand name to the customer. Under most occasions, the customer is unaware of the origin of the service or the product.
The success of a white labelling may depend on two areas. These areas are:
- The service that is being re-packaged
- The quality of the service
In this case, SEO is being re-packaged. SEO is in demand and a widely used tool for all online businesses. Therefore, there is a strong chance that a white label SEO audit tool will have a target market.
WIth some services being re-packaged, there is always a chance that you may not be able to get a target market for that service. SEO, is universally recognised as important for online businesses.
The next requirement we have is the quality of the SEO audit tool. Lets explore this.
The requirements of a white label SEO audit tool
If you are looking into white label SEO, you will be either a white label SEO provider or you want to offer a white label SEO audit tool on your site, either as a representative of your business or as a side to your main service.
Whatever demand you have, understanding the fundamental traits of what a consumer expects from an SEO audit tool is going to be vital, to enhance the user experience.
Your SEO audit needs to include an in depth analysis of your customers website. You need to cover the following areas:
- Free audit
- Easy to use layout
- Offer a variety of SEO tools
If you are a white label SEO provider, then you may benefit from making this service free to use for your customers. This may help you to increase demand and target a wider audience.
Many struggling businesses will be looking into getting a free audit tool of their website. A free audit is the starting block to the SEO process.
You also want to make sure that the audit tool itself and the way it’s being advertised on your site, is easy to use for the user. This means that the user will be able to access and read more on what SEO service you are offering. They need to know exactly what they are getting into.
One requirement that your audit needs to have is speed. When it comes to SEO, speed will increase user satisfaction.
The last point refers to the content of your audit tool. SEO covers a wide range of areas of a website. Consider the below heading.
The SEO process
For white label providers, it would make sense to understand what the SEO process entails, so that you deliver the best service possible.
Here are some of the points to look for:
- Keyword research
- User experience
- Competitor analysis
These three points will be included in on-page and off-page SEO. For a better user experience, make sure to include all the points that come under the terms on-page and off-page SEO.
White labelling works best, when the service is delivered at its most advanced.
Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for Kemistri. When he is not writing, he can be found grabbing a coffee or playing guitar.