Jelly Roll and the NHL are a natural fit, and “Rise Up” makes that case immediately. The Grammy Award-winner’s new Amazon Music Original track is the official theme song of the 2026 Stanley Cup Playoffs, featured across game broadcasts, in-arena integrations, and NHL digital and social channels.
The music video debuted during the first game of the Western Conference Final, pairing Jelly Roll with the Stanley Cup and NHL highlights in a multi-faceted creative collaboration that extends well beyond a standard licensing deal. A documentary short on the making of the video, featuring Jelly Roll alongside NHL stars Jack Eichel of the Vegas Golden Knights and Seth Jarvis of the Carolina Hurricanes, drops in June. NHL players also contributed personally curated pregame soundtracks for “The Power Play(list)” on Amazon Music.
Jelly Roll is clear about where the song comes from. “This song was written for the guys grinding every night for the Cup,” he says. “This isn’t just the theme song of the NHL Playoffs. This is their song. It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”
That description lands. “Rise Up” doesn’t ease into the moment. It matches the playoff intensity directly, built for rinks and crowds and everything on the line.
“Rise Up” is out now as an Amazon Music Original.