Luke Bryan is heading back to Mexico to kick off the year. The country star returns to Moon Palace Cancún for the 12th annual Crash My Playa, running Jan. 13-16, 2027, and he’s bringing a stacked roster of friends along. Thomas Rhett and HARDY headline, joined by Brothers Osborne, Gavin Adcock, and more. It’s an all-inclusive Caribbean getaway built around nonstop live music on the beach.
The lineup runs deep. Star-studded performances come from Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner, and DJ Rock, alongside the event’s signature traditions: Dustin Lynch’s Pool Party and Luke Bryan & Friends closing things out. Produced by 100x Hospitality, the weekend pairs premium resort stays with a packed slate of shows.
Bryan sounds thrilled to be back. “There is no time like Playa time!” he said in a statement. “It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.” That easygoing, party-first spirit has made the event a yearly highlight.
Each package covers premium resort accommodation, access to all performances, round-trip airport transportation, unlimited drinks, all-inclusive dining, activities, and off-site excursions, with a full schedule of shows and tours coming soon. “Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” said Dan Berkowitz, founder and CEO of 100x Hospitality. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.” All-inclusive packages go on sale June 11 at 1 p.m. EDT via crashmyplaya.com, with a two-day presale for previous attendees and Nuthouse fan club members starting June 9.