The Academy of Country Music has a fresh way to spotlight country’s rising voices. The organization just launched Our Country, a premium digital series built around the music, memories, and stories that define the genre. It frames country music as a unifying cultural force, honoring America’s past while shining a light on the artists shaping its future. The whole thing blends intimate storytelling with stripped-down acoustic performances.
The format is simple and affecting. Each episode pairs a reimagined performance with a personal conversation, letting artists reflect on heritage, identity, inspiration, and the moments that shaped their lives and careers. It’s a warm, genuinely engaging idea that lets familiar songs breathe in new hands.
The lineup leans on breakout talent taking on iconic material from across the musical map. Wyatt Flores performs The Fray’s “How to Save a Life,” Kaitlin Butts takes on The Steeldrivers’ “If It Hadn’t Been for Love,” and Jo Dee Messina reaches for Aerosmith’s “Dream On.” Thelma & James cover “You’re the One That I Want” from Grease, Jackson Dean digs into Uncle Lucius’ “Keep the Wolves Away,” and Craig Campbell tackles Clint Black’s “Killin’ Time.”
The series launches this week with Wyatt Flores, and new episodes will roll out weekly across the ACM’s owned and operated digital platforms, including YouTube, Instagram Reels, Facebook Reels, and TikTok.