Watch as Kevin Shields of My Bloody Valentine discusses his Jazzmaster collection, approach to music creation, and his legendary strumming technique.
My Bloody Valentine’s Kevin Shields: The Guitar That Changed My Life
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
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