Bad Bunny’s halftime performance at Super Bowl LX attracted 128.2 million viewers, making it the fourth most-watched halftime show in Super Bowl history. The predominantly Spanish-language set featuring Lady Gaga and Ricky Martin trails only Kendrick Lamar’s 2025 performance at 133.5 million viewers, Michael Jackson’s 1993 show at 133.4 million, and Usher’s 2024 appearance at 129.3 million, according to Nielsen Big Data + Panel figures released Tuesday. The broadcast helped propel the game to record-breaking viewership numbers, with the second half reaching 137.8 million viewers as the Seahawks defeated the Patriots 29-13.
NBC reported that Sunday’s game became the second most-watched Super Bowl ever at 127.7 million viewers, just behind last year’s record, and the most-watched show in NBCUniversal history. The Telemundo broadcast averaged 3.3 million viewers, making it the most-watched Super Bowl in the Spanish-language network’s history, with coverage peaking during halftime at 4.8 million viewers for the most-watched Super Bowl halftime show in Spanish-language history. The performance honoring Bad Bunny’s Puerto Rican roots concluded with the singer shouting “God Bless America” while running through a list of countries in the Americas and holding up a football with the message “Together we are America.”
Social media engagement set records with four billion total views in the first 24 hours, a 137% increase year-over-year. More than half of all NFL social views came from international markets, reflecting Bad Bunny’s global reach.