Jack White sits down with Reverb for “In Conversation,” diving deep into the tools, textures, and philosophies that fuel his restless creativity. From tracking down elusive vintage gear to road-testing pedals on tour, White unpacks how fighting with an amp or chasing down a 100-watt Silvertone can unlock entirely new directions in sound. The tone chase is constant and deliberate.
He also traces the origins of Third Man Records and his drive to build a full creative ecosystem around music, vinyl, and experimentation. Balancing analog grit with digital precision, White reveals how the right piece of gear can ignite a fresh idea and reshape a session. It is a focused, wide-ranging look inside the mindset of one of modern rock’s most gear-driven innovators.