Taco Bell brings back its fan-fueled showcase with Live Más LIVE: A Night at the Palladium, a one-night-only variety special hosted by Vince Staples and premiering March 10 on Peacock. Taped at the iconic Hollywood Palladium, the third annual event transforms the brand’s signature innovation keynote into a full-scale entertainment spectacle, blending music, comedy, fan moments, and headline-making reveals.
Designed as an award-show-style experience, the special features a star-studded Purple Carpet and appearances from Ariana Madix, Benson Boone, Doja Cat, Fernando Mendoza, Ashley Park, Ciara Miller, Davante Adams, Devon Walker, DJ Pee Wee aka Anderson .Paak, Ego Nwodim, Myke Towers, Yeat, and more. Throughout the evening, Taco Bell will unveil more than 20 menu innovations set to define 2026, spanning nostalgic throwbacks, brand-first formats, and bold new creations.
Vince Staples, a longtime fan of the brand, said the collaboration reflects how people genuinely connect with Taco Bell’s culture. The show also centers fans, offering Los Angeles area Taco Bell Rewards Members the chance to attend in person, alongside in-app exclusives and limited-time offers available the day of the premiere.
From March 3 through March 10, eligible Rewards Members can unlock a one-month Peacock Select subscription via the Taco Bell app. On premiere day, app users can access exclusive drops, including discounted delivery and prize opportunities. Streaming March 10 at 12 PM ET and 9 AM PT, Live Más LIVE positions Taco Bell’s 2026 menu rollout as its boldest entertainment-driven moment yet.