Boundary pushing band Nothing More has released their thought provoking new video for the single “EXISTENTIAL DREAD,” which is available everywhere out now on Better Noise Music’s YouTube page. The band partnered with AI director and editor Jurassic Smoothie for the video, a choice that sparked an immediate online debate about the use of AI to create music videos and art after only a teaser trailer was released. Singer Jonny Hawkins personally addressed the controversy, speaking with RockFeed and commenting on the band’s Instagram to share his perspective on the medium.
Hawkins clarified the band’s artistic control, stating: “AI didn’t make a video for us. We hired an artist, I plotted out a vision, theme and visuals. Then that artist used AI to start generating images that he edited together through multiple versions with notes… and then tweaked that into a visual experience for the viewer.” He added, “There is a huge difference between letting a machine create something and using a machine to create something. Nine Inch Nails is a perfect example of a prolific artist who used machines to sculpt their sound. It’s all about how you use the tool that determines art, not which tools you are using.” The release of “EXISTENTIAL DREAD” follows the band earning their fourth No. 1 hit with the single “FREEFALL,” which features six time platinum certified rock artist Chris Daughtry

