Page 1510 – That Eric Alper

THE HAPPY CAMPERS (feat. CHRIS BIRKETT) Release “Icky Cottage Blues” About Those Horrible Summer Getaways

Music

Eric Alper

-

Aug 17, 2022

THE HAPPY CAMPERS (feat. CHRIS BIRKETT) Release “Icky Cottage Blues” About Those Horrible Summer Getaways

Who hasn’t embarked on an outdoor adventure only to learn that the accommodations are a little bit … Icky? Appropriately (and maybe ironically) named Toronto duo The Happy Campers serve up a roaring rock-blues amalgam capturing all the nastiness of a lake cottage gone wrong in their new single, “Icky Cottage Blues.”

Pounding drumbeats, wailing guitars, and a wild, careening rhythm are the backdrop to a tale that starts out, “I knew things were bad/ When I unzipped my bag/ And a spider crawled right inside.” Mice, bats, and rats also have their cameos, as well as a mysteriously sticky carpet and a shower so scuzzy it’s better to bathe in the lake.

Sound familiar? Then you’ll understand the comical lyrics and vibe of this latest single by this husband-and-wife team made up of music veteran Chris Birkett and JUNO Award-nominated video director Joan Prowse.

It’s a scenario the duo knew was relatable. “Each summer, thousands of families head to cottages for some R & R,” they said. “Away from city life, they arrive only to find garbage left behind by previous guests, appliances that don’t work, dead flies and mouse droppings inside cupboards and drawers, and bedrooms and bathrooms that had seen better days.”

The corresponding music video, which features the duo as well as some cute, creative animation, dramatizes the various scenarios in a playful, comical way.

The Happy Campers make use of fun-loving lyrics, pop melodies, and music videos to highlight today’s popular issues. Whether it’s a growing preoccupation with cell phones (“Tweet Me Right”), kids singing about climate change (“Save Our Beautiful World”), or this current single, their fun-loving approach is meant to appeal to a wide audience of listeners.

There will be further editions from this insightful team, like “Medi-go-round,” with the pair singing about the ups and downs of medical advice. But for now, their hope is that this summer “Icky Cottage Blues” becomes a campfire sing-along, summer cottage classic.

Strawberry Swing Debuts Nostalgic Fueled “Bennie (Won’t Dance)” Featuring meadowhip

Music

Eric Alper

-

Aug 17, 2022

0

Strawberry Swing Debuts Nostalgic Fueled “Bennie (Won’t Dance)” Featuring meadowhip

In a production that feels like a time capsule, Strawberry Swing brings everything great about 80’s pop rock and fuses it effortlessly into a modern production that feels timeless in their newest single, “Bennie (Won’t Dance).”

Like something right off a Billy Joel album, “Bennie (Won’t Dance)” features smashing piano stabs accompanied by a groovy drum set — all leading the listener onto the dance floor.

Absolutely infectious and masterfully executed, it ultimately boils down to an inviting call to action to enjoy yourself and dance it out. Encapsulating Strawberry Swing’s dedication to their production value are energetic piano licks and drum kits, each serving as the diesel fuel driving this high-octane production to its penultimate chapter: a super sick guitar solo.

Strawberry Swing co-fronts Mark Griffin and Nima Dehghani lay out a bit of their formula for “Bennie” and their approach to writing music, saying they “usually write around a keyboard — Mark provides the lyrics and Nima comes up with the music on keys, then Mark jumps on the drums and we jam a bit until eventually, we figure out the feel of the song.

“Later, we then flesh it out with the band.”

This approach to songwriting makes Strawberry Swing shine as the duo builds a dedicated cult following. Fueled by Mark and Nima’s passions for music and the genres that tickle that sweet nostalgia bone, they’ve found that their audience is picking up what they are putting down; Strawberry Swing recalls the thrill of their live performances, sharing how “Bennie” was one of those songs “you don’t so much write, but pluck out of the air.”

And, after performing live with Cara Walkam (aka meadowhip) for 18 months, the duo invited her to feature on the single — which they considered a no-brainer. Her vocal style and timbre are the icing on the cake for this sonic masterpiece.

“We realized later that, really, the song is about us and our audience,” they continue. “It’s become a favorite of our live shows and over time it’s developed into a call and response with the audience. So, when we play it live the audience chants the chorus back at us, and that is just the best validation of the song and what it is about.”

Strawberry Swing is the brainchild of Dharawal/Wollongong-based duo, Mark Griffin and Nima Dehghani. Iranian-born Nima and Sydney-bred Mark fuse together influences from Billy Joel and Coldplay to The Yeah Yeahs and Gil Scott-Heron. Nima’s groovy keys and Mark’s cheeky lyrics create a modern pop played old-school vibe paired with a distinct strawberry flavor.

Strawberry Swing’s core mission is to make music exactly the way Mark and Nima want to, telling the stories they want to tell. The duo is also committed to working with and featuring the incredible and diverse musicians around them in their songs.

As Mark puts it, “Strawberry Swing is a strange brew of everything Nima and I bring to the table with a heart fueled by pop music and live instruments – the way your mama likes it.”

Genre Bending Singer/Songwriter Lozen Debuts Sugary Summer Love Anthem In “Something Bout Chu”

Music

Eric Alper

-

Aug 17, 2022

0

Genre Bending Singer/Songwriter Lozen Debuts Sugary Summer Love Anthem In “Something Bout Chu”

A harrowingly romantic combination of what feels like the Dirty Heads and Jessie Reyez, Lozen tells a tale of coming and going, and the fire that comes with reuniting in her newest single, “Something Bout Chu.”

A light-hearted track that draws from American reggae influences like Sublime with Rome and Slightly Stoopid, “Something Bout Chu” infuses smooth acoustic guitar riffs with a trancelike 4-piece drum kit. Lyrically, Lozen alludes to her infatuation for rap as she references groups like Wu-Tang Clan and Busta Rhymes, dropping palpable innuendos and allusions to mystic love.

“It was very surreal,” Lozen says of the writing process. “So fresh, but familiar at the same time. I couldn’t quite put my finger on it. I just knew, there was something about him. Something kept pulling us together, despite all odds.”

“Something Bout Chu” is both a diary entry and confession letter fueled by unapologetic self-worth and a passionate, long-distance romance. A tale of baddie meets goodie — lady in the streets but a freak in the sheets— and finding the courage to express yourself authentically. Throaty vocals are paired with slow arpeggio stripped-back acoustic triplets which break into reggae-infused rhythms without warning – an innuendo in and of itself. The pre-chorus builds up a climactic chorus which brings a light-hearted summertime vibe that screams freedom.

Lozen reflects on these stylistic choices, both musically and romantically, sharing: “I know what I want, where I want it, and how I like it.

“Also, I make my boundaries crystal clear: I’ll ‘never be your side chick,’” she continues. “Don’t let the four-letter words and rugged edge fool you though — my raw vulnerability shines through with true confessions — ‘four chords and truth, yeah I’m falling for you.’”

Most notably known for her rap projects, “Something Bout Chu” gave Lozen the opportunity to stray from her usual creative process, she reveals. “Before I even got down with rap, I’d write songs on my guitar. I went back to my roots with this one. In a sense, it was kind of like coming home.”

This approach to composing laid the groundwork, while teaming up with JUNO, SOCAN, ASCAP, and MUCH MUSIC Award-winning beatmaker DJ Kemo (Producer/Audio Engineer – Kardinal Offishall, Akon, Rascalz, Swollen Members, K-OS, SNOW, Pitbull, Fito Blanko) allowed her to bring her project to life. The duo has been hunkering down together at the Vanguards Music studio for months, enlisting the talent of prominent feature artists and session musicians to collaborate on a new forthcoming album; “Something Bout Chu” is the first taster made public.

Lozen (real name Meaghan Mullaly) is a singer-songwriter-bandleader who bends genre norms beyond classification, offering trippy R&B, jazz-infused ballads, golden-era style hip-hop, and dirty electronic bass. This seasoned impresario has many tricks up her sleeve, and it most definitely is worth sticking around to see what Aces are left to be played.

Photo Gallery: Styx with REO Speedwagon and Loverboy at Toronto’s Budweiser Stage

Music

Eric Alper

-

Aug 17, 2022

0

Photo Gallery: Styx with REO Speedwagon and Loverboy at Toronto’s Budweiser Stage

All photos by Mini’s Memories. You can contact her at minismemories@hotmail.com

The Village People’s “Y.M.C.A.” As A Heavy Metal Song

Music

Eric Alper

-

Aug 17, 2022

0

The Village People’s “Y.M.C.A.” As A Heavy Metal Song

You might think The Village People’s 1978 Y.M.C.A. is just for weddings and sing-a-alongs, but it’s a perfect tune to go viral on TikTok any moment now. Leo Moracchioli continues to perform his high-energy cover versions and chose a great one to do.

OLIVIA RODRIGO to Reunite with ALANIS MORISSETTE at Canadian Songwriters Hall of Fame Gala

Music

Eric Alper

-

Aug 15, 2022

0

OLIVIA RODRIGO to Reunite with ALANIS MORISSETTE at Canadian Songwriters Hall of Fame Gala

The Canadian Songwriters Hall of Fame (CSHF) has just announced the final round of presenters and performers to headline its highly anticipated Canadian Songwriters Hall of Fame Gala on September 24 at Massey Hall in Toronto, ON with presenting partner The El Mocambo.

Powerhouse singer-songwriter Olivia Rodrigo will present Alanis Morissette with her induction into the Canadian Songwriters Hall of Fame. As part of the tribute, JUNO-winning artist for Songwriter of the Year Alessia Cara will perform in honour of the generational trailblazer who knocked down the door for unabashed female singer-songwriters. Rodrigo and Cara share in common the title of GRAMMY’s Best New Artist (Rodrigo in 2022, and Cara in 2018), as well as their outspoken affinity for an icon who paved the way, Alanis Morissette. JUNO-winning 2021 Breakthrough Artist of the Year, JP Saxe, best known for his 5x platinum smash hit “If the World Was Ending” will also be performing alongside previously announced artist Ruby Waters in the Morissette tribute.

Today’s announcement rounds out a cavalcade of star power to honour this year’s Inductees to the Canadian Songwriters Hall of Fame: Bryan Adams, Jim Vallance, Alanis Morissette, David Foster, and Daniel Lavoie. (Murray McLauchlan recently celebrated his induction at the 2022 Mariposa Folk Festival in July).

The announcement of Olivia Rodrigo as a presenter will mark the first time she will reunite with Morissette since the pair graced the cover of Rolling Stone (Oct 2021) and surprised concert fans in LA with a duet of “You Oughta Know” last May. As one of today’s most definitive pop artists, Rodrigo has accredited Morissette for inspiring and shaping her songwriting craft.

“I remember hearing Alanis for the first time when I was about 13. I was in the car with my parents when Jagged Little Pill came on. I heard ‘Perfect,’ I was like, ‘Oh, my God…You can write songs like that?’ I just looked at music and songwriting in a completely different way,” said Rodrigo.

Previously announced performers include, Nickelback’s Chad Kroeger and Ryan Peake, Corey Hart, Jessie Reyez, Charlotte Cardin, Serena Ryder, Deborah Cox, Chicago’s Neil Donell, Pierre Lapointe, Maurice Moore, Bobby Bazini, Clerel, Bruno Pelletier, and Marie-Mai who will also host the Gala broadcast by SiriusXM. Tickets to the Canadian Songwriters Hall of Fame Gala on Saturday, September 24 are available through Massey Hall. For a full list of performers and special appearances visit cshf.ca.

Sesame Street’s Easy Listening Monster Band Are REALLY Good

Music

Eric Alper

-

Aug 14, 2022

0

Sesame Street’s Easy Listening Monster Band Are REALLY Good

The Monster Quartet, aka the Easy Listening Monster Band, were produced in the 1980s for the Sesame Place theme park in Langhorne, Pennsylvania.

The music features solo performances with light accompaniment from each member, consisting of Maurice on trumpet, Kermit the Frog on trombone, Clancy on saxophone, Bruce on keyboard and xylophone, and Elmo on guitar. In other segments, Grover replaces Elmo in the band on flute and Ernie replaced Bruce on the keyboard. While these pieces were originally produced exclusively for Sesame Place, they would later be used as Muppet segments on international co-productions.

That Time Elton John Surprised London Commuters In 1986

Music

Eric Alper

-

Aug 14, 2022

0

That Time Elton John Surprised London Commuters In 1986

On February 4th 2016, Elton John surprised commuters at St Pancras International with a performance in celebration of his new album – Wonderful Crazy Night. Following the performance, he donated the new Yamaha piano to the station for everyone to enjoy.

What is Multichannel Ad Revenue & how can you calculate It?

Music

Eric Alper

-

Aug 14, 2022

0

By Aleesha Jacob

Ad revenue is one of the most important metrics for your site, but it can be difficult to calculate. To calculate your total ad revenue, you need to add up the money you’ve made from all of the different channels: display ads, programmatic video and audio, mobile in-app ads, native advertising, and so on. If you’re not using an ad revenue calculator and have multiple revenue sources, read on to learn more about how they work and why they’re so useful.

What is multichannel ad revenue?

Multichannel ad revenue is the amount of money you earn from running advertisements across multiple channels like email, websites, and push notifications. It is a term used by publishers to describe how many sources they reach their audiences through. If you’re running a blog or website with multiple products (like an ecommerce site), it’s important that these different types of inventory are tracked separately so you can charge advertisers differently based on which one they’re buying space on.

This means that if one campaign only uses retargeting but another also includes search ads and retargeting through social media platforms like Facebook or Twitter then those should be added together when calculating overall channel performance for each channel type (or “multichannel”).

Multichannel advertising is crucial because it helps you gain a granular view of customer behaviors and interests, and deliver personalized ads that match those specifications.

Multichannel Ad Revenue = (Impressions x eCPM) + (Sessions x Session RPM)

eCPM stands for effective cost per thousand impression—how much your company earns for every 1,000 times an ad appears in front of a user or reader. It’s usually calculated as total revenue divided by total impressions on your website or app. Session RPM stands for session revenue per thousand visitors—the average amount of money earned each time someone interacts with your website or app during their visit.

How do you calculate ad revenue?

Now lets get deeper into calculating your ad revenue accurately.

To start, there’s never been a one-size-fits all calculation for ad revenue. It’s because publishers have the option of charging advertisers based on metrics like :

CPMs (Cost-per-thousand-impressions)

Cost-per-thousand-impressions (CPM) refers to how much an ad earns if 1,000 views are received.

This is what CPM calculations look like:

Total impressions / 1,000 X CPM = Revenue

For example, you are charging advertisers $10 CPM and you have 500,000 monthly website visitors. You might expect to earn $5,000 a month if each of them view your ad once.

Cost-per-click

A cost-per-click (CPC) is the amount you earn every time you get a click on one of your ads. That cost per click calculation looks like this:

Total clicks X CPC = Revenue

Cost-per-acquisition

The cost-per-acquisition (CPA) is the amount you earn when someone converts after viewing your ad. A conversion may take the form of an email sign-up, app download, or purchase.

CPA is calculated using the below formula:

Total acquisitions X CPA = Revenue

Session RPMs (eRPM)

One of the most popular ad revenue calculations is session RPMs (eRPM). Session RPMs is calculated by dividing the number of impressions by the number of sessions. In other words, it measures how many times someone saw an ad on their device during a single session.

This metric can be used to determine how valuable each impression or click was in relation to other clicks or impressions. For example, if someone clicked on your ad twice in one session, but then never clicked again within that day, it’s likely that they weren’t interested enough in what you were offering for them to come back later and buy something from you. But if several people saw your ad once in a single session without clicking on it again (or without ever coming back at all), that suggests that those users may have been intrigued by what they saw—and could be potential buyers down the line.

How do you calculate multichannel ad revenue?

It is important to combine the ad revenue earned from each channel when calculating multichannel ad revenue.

That’s possible with the help of a reliable ad revenue calculator.

How do you increase multichannel ad revenue?

You probably want to start driving up those numbers now that you know how to calculate multichannel ad revenue. This is how you can increase multichannel ad revenue:

Focus on one channel at a time.
Use an ad revenue calculator to find out how much you can earn with multichannel advertising.
Use native ads: Deliver a smooth user experience by incorporating ads that blends into the surrounding content, increasing impressions and clicks.
Tailor your messaging. Make sure each ad is customized to a target user-base, so you know you’re only reaching potential customers and leads.
Choose the right partners. You don’t have to be a solopreneur. Find the right team to help you get work done, execute, and track your multichannel ad revenue campaigns.

Using an ad revenue calculator can help you determine the right amount of monetization for your site

You can use an ad revenue calculator to determine the right amount of monetization for your site.

It is important to note that these calculators are not always 100% accurate in determining the actual value of a website or app, but they are good starting points for understanding how much money you could make on your site or app.

Conclusion

The best way to increase your ad revenue is by diversifying your channels. This will allow your audience to engage with you in a variety of ways and keep them coming back for more. By calculating multichannel ad revenue, you can see how much money each channel would bring in and decide which ones are worth investing more time into. We hope our guide has helped answer any questions about what this type of revenue means—and how it relates to other forms of income generation!

This post is written by Aleesha Jacob.