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At 10,000+ Streams, Saskatoon’s DJ AURO is Out to “Move That Body” with New Latin Groove

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At 10,000+ streams and counting, Canadian artist, producer and DJ Auro is delivering a delectable groove guaranteed to get you out of your seat with “Move That Body.”

It’s sultry. It’s vibe-y. And it’s anything but a cliché, Auro and his collaborators Lucky Widmore and Jonas Music assure.

“We didn’t want this to be a typical Latin tune talking about señoritas and far-off paradises,” Auro shares. “We wanted it to have an urban vibe and a universal message about love, and chance meetings with beautiful strangers.”

The track is a fitting testament to teamwork and technology. “In this brave new world, ‘Move That Body’ confirms you don’t need to all be in the same room to collaborate and release meaningful art,” Auro shares from his home base in Saskatchewan.

Auro — aka Jordon Keith Schimelfenig — was raised in the rural prairies of Canada, and holds experience in many musical forms and formats, including guitar, drums, and synthesizers. “Country music is what was playing on the radio where I grew up,” he recalls. “My parents were 80s ‘metal heads,’ and my grandfather was part of a bluegrass band.

“My passion, however, was in electronic music.

“I had the idea for a track with a Latin vibe after visiting Cabos, Mexico, and Lucky and Jonas decided that, lyrically, they wanted to have an urban vibe with a universal message about love.

“And so, ‘Move That Body’ was born.”

“Move That Body” lands alongside DJ Auro’s alternate releases this year, including “Whistle,” “Falling,” “Dance,” and “Playing With Fire” — the latter of which is also with Lucky Widmore.

Winnipeg-based Folk Musician JAMES CULLETON Uses AR Technology to Bring Children’s Concept Album to Life

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Winnipeg-based folk musician James Culleton has used AR technology to bring his new children’s concept album, Unusual Friendships, to life.

Unusual Friendships is based on the children’s story Unusual Friendships: A Little Black Cat and a Little White Rat, written by the award-winning Métis author Beatrice Mosionier — who is also Culleton’s aunt; the 71-year-old novelist wrote the rhyme-heavy book as symbolism for difficulties Métis persons experience.

With a collection of 14 original songs, Culleton effectively turned pen; to paper, back to pen; to paper; to ear drums. The 36 minute-spanning record features a mixture of traditional and contemporary roots song while succinctly retelling the symbolic tale of acceptance and equality relayed through a peculiar friendship which blossoms unexpectedly between a black cat and a white rat. Though rats and cats are thought to be enemies, the dynamic duo stick together throughout Unusual Friendships to fight and earn the respect of others.

Touched by the story, Culleton decided to take his own shot at Unusual Friendships — but from a sonic approach. Though he breathed new life into the classic Canadian tale by recording an entire concept album based around it alone, just that didn’t seem to be enough for the contemporary multimedia artist.

As his first-ever children’s album, Culleton made it his mission to ensure his listeners — whether kids or adults — could be fully-immersed into the musical adaptation. How did he do it, some might ask? Well, he partnered up with an augmented reality (AR) company by the name of Artivive to help turn the exciting listening experience into a wondrous animated experience.

For the full multimedia experience, all listeners have to do is download the Artitive app on their smartphones or tablets and scan Culleton’s latest album cover and bring it to life with the vivid and spectacular, music-backed animations illustrated by James and his 13-year-old daughter Mae Culleton.

The album features Al Simmons on banjo and harmonica, as well as feature vocal spots from Franco-Manitoban musician Andrina Turenne. On top of that, there’s an adorable chorus of “cats” contributed by some of the children in the St. Boniface neighbourhood in Winnipeg. Unusual Friendships was recorded at Scott Nolan’s Song Shop with Jamie Sitar in Manitoba.

Though Culleton has released several other family-friendly records — including Spooky Songs, At Christmas Time and Vanished Days — Unusual Friendships serves as his first-ever kid’s album. It’s also his ninth overall release as a songwriter.

Unusual Friendships and the lead single, “Little White Paws” — which was recorded in both English and French — are now available through all major streaming platforms worldwide.

Country Music Legend Charley Pride Dies At Age 86

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DALLAS, Texas. — Charley Pride, whose rich baritone voice and impeccable song-sense altered American culture, died Saturday, December 12, 2020, in Dallas, Texas of complications from Covid-19 at age 86.

Born a sharecropper’s son in Sledge, Mississippi, on March 18, 1934, Pride emerged from Southern cotton fields to become country music’s first Black superstar and the first Black member of the Country Music Hall of Fame.

“No person of color had ever done what he has done,” said Darius Rucker in the PBS American Masters film Charley Pride: I’m Just Me.

Pride was a gifted athlete who at first thought baseball would be his path from poverty, labor, and strife. But his musical acumen was more impressive than his pitching arm or his hitting skills, and he emerged as one of the most significant artists at RCA Records, with chart-topping hits including “Kiss An Angel Good Mornin’,” “Is Anybody Goin’ to San Antone,” and “Mountain of Love.” He won the Country Music Association’s Entertainer of the Year award in 1971, its top male vocalist prize in 1971 and 1972, and a Lifetime Achievement Award in 2020.

His final performance came on November 11, 2020, when he sang “Kiss An Angel Good Mornin’” during the CMA Awards show at Nashville’s Music City Center with Jimmie Allen, a modern-day hitmaker who counts Pride among his heroes.

Charley Frank Pride was not the first Black artist to make important contributions to country music — DeFord Bailey was a star of the Grand Ole Opry from 1927 through 1941 — but Pride was a trailblazer who emerged during a time of division and rancor.

After a stint in the Army, time working at a Missouri smelting plant, and some unsuccessful attempts to break into big-league baseball, he came to Nashville in 1963 and made demonstration recordings with help from manager Jack Johnson.

Those recordings languished for two years until Johnson met with producer Jack Clement, who offered songs for Pride to learn. On August 16, 1965, Clement produced Pride at RCA Studio B, and the results of that session impressed RCA’s Chet Atkins, who signed Pride to a recording contract.

In 1967, Pride’s recording of Clement’s “Just Between You and Me” broke into country’s Top Ten, and Pride quit his job as a smelter. Iron ore was behind him, and platinum records lay ahead.

Between 1967 and 1987, Pride delivered 52 Top 10 country hits, won Grammy awards, and became RCA Records’ top-selling country artist. His musicality opened minds and superseded prejudice.

“We’re not color blind yet, but we’ve advanced a few paces along the path and I like to think I’ve contributed something to that process,” Pride wrote in his memoir.

Today, Black artists including Allen, Rucker, Mickey Guyton, Rissi Palmer, Rhiannon Giddens, Yola, and others add new chapters to country music’s story. Charley Pride’s impact is evident and important to all of them, and also to every other country performer who builds bridges with melody and sincerity.

Charley Pride escaped the cotton fields, where labor hurt his hands, back, and knees. He transcended and ascended through connection. Through fortitude and artistry, he became a member of the Grand Ole Opry and a beloved American icon.

Charley Pride was the son of Tessie Stewart Pride and Mack Pride, Sr. He was the husband of Ebby Rozene Cohran Pride. His children are Carlton Kraig Pride, Charles Dion Pride, and Angela Rozene Pride. His grandchildren are Carlton Kraig Pride, Jr., Malachi Pride, Syler Pride, Ebby Pride, and Arrentino Vassar. His two great-grandchildren are Skyler Pride and Carlton Kraig Pride, III. he is preceded in death by brothers Jonas McIntyre, Mack Pride, Jr., Louis Pride, Edward Pride, and Joe L. Pride, and by sister Bessie Chambers. He leaves behind siblings Harmon Pride, Stephen Pride, Catherine Sanders, and Maxine Pride, as well as numerous nieces and nephews.

In lieu of flowers, the family asks for donations to The Pride Scholarship at Jesuit College Preparatory School, St. Philips School and Community Center, The Food Bank, or the charity of your choice.

1-minute tip for artists: Instagram Shopping.

This is your opportunity to highlight offers and product discounts in your Instagram stories, which would disappear after 24 hours.

The Slaight Family Foundation donates $10 million to the Massey Hall Revitalization

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The Slaight Family Foundation donates $10 million to the Massey Hall Revitalization. In celebration of this generous contribution, Massey Hall’s auditorium will be named in honour of The Slaight Family Foundation founder, Allan Slaight who has been a consummate supporter of the arts and a pillar of the philanthropic sector in Canada.

The Slaight Family Foundation have been steadfast champions of the Massey Hall Revitalization since its inception with their 2017 lead donation of $5 million. In appreciation of this early support, the iconic Massey Hall stage was named The Allan Slaight Stage and a hand carved plaque was commissioned and displayed in the Massey Hall lobby.

Today’s announcement marks an additional $5 million dollars towards the project, thus totalling $10 million. This unwavering support ensures that Massey Hall will continue to be the crown jewel of Canada’s live music scene and allow future generations of music fans and artists to celebrate for another century and beyond.

The Slaight Family Foundation was established in 2008 by John Allan Slaight. Allan Slaight is known as Canada’s broadcast pioneer, music leader and a prominent Canadian philanthropist. Through his generosity, the Foundation proactively supports charitable initiatives in the areas of healthcare, at-risk youth, international development, social services and culture. The Slaight Family Foundation is overseen by Allan’s son Gary.

Massey Hall is currently undergoing the most significant renovation in its 126-year history. This Revitalization Project will protect and celebrate Massey Hall’s heritage and propel its magnificent legacy for artists and fans for another century and beyond. The project will restore and renew both the interior and exterior of this National Historic Site, improve patron amenities and accessibility, open two new music venues, expand the scope of the artist development and education and outreach initiatives, and see the return of the original, 126 year-old stained glass windows. For more information, visit masseyhall.com.

Massive Attack’s short film commissioned with the Tyndall Centre for Climate Change Research

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In 2019 Massive Attack commissioned the Tyndall Centre for Climate Change Research to report on the live music industry and make recommendations for decarbonisation.

Subsequently an exemplar show was planned in Liverpool for October 2020 in the form of a collaboration between the band, the City, Tyndall, Ecotricity, The Good Business Festival and other partners.

Massive Attack X Tyndall Centre for Climate Change Research from Unit 3 Films on Vimeo.

John Mayall / The First Generation 1965-1974 Deluxe Box Set Gets Release Date

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There are box sets and then there are BOX SETS. John Mayall’s ‘The First Generation 1965-1974 set sits firmly in the latter category, being substantial both in the artefacts contained within and the superb music it encompasses.

It is the first time a set of this size has been released documenting John Mayall’s early years and, not only does it have all the albums from his much lauded formative career, but it also contains unreleased tracks aplenty. Featuring Eric Clapton, Peter Green, Mick Taylor, Harvey Mandel, Blue Mitchell, Jon Mark and many more outstanding musicians, this mammoth package contains 35 CDs plus a beautiful hardback book and much more.

Not for nothing did John Mayall earn the moniker ‘The Godfather of British Blues’. For a short but compelling time in the ‘60s and ‘70s he recognised raw talent when he saw it, he took it in, he nurtured it, and everyone thrived and benefitted as the result. Many of the best musicians of the period passed through the hallowed ranks of John Mayall’s Bluesbreakers, and all are on show here in a stunning set crammed with musical highlights.

Put together with John Mayall’s full co-operation, the full list of contents is a must for blues and rock fans:

– 35 discs, including 3 CD Singles & 8 previously unreleased discs, alongside newly remastered versions of the original Decca & Polydor albums.
– Music from seven unreleased gigs (including Windsor 1967, Gothenburg 1968, Berlin 1969 and San Francisco 1970 and others).
– 28 unreleased BBC tracks featuring Eric Clapton, Peter Green and Mick Taylor.
– Individually signed photograph.
– Hardback book including many rare photos and memorabilia plus a full gig listing for the period.
– Separate book including fan club letters and correspondence.
– Two replica posters – Ten Years Are Gone and tour poster from 1968.
– Replica press pack for John Mayall Plays John Mayall.

This box set will be limited to 5,000 copies worldwide and is released on January 29th, 2021 on the Madfish label through Snapper Music here.

Neil Young ‘After the Gold Rush’ Gets 50th Anniversary Edition

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Originally released on September 19th 1970, Neil Young’s seminal album “After The Gold Rush” has rightly been acknowledged as one of the finest albums ever made. It is one of Neil Young’s masterpieces and in addition to the title track it features the classic songs “Tell Me Why”, “Only Love Can Break Your Heart”, “Southern Man”, “Don’t Let It Bring You Down”, “Birds”, and “When You Dance I Can Really Love”. The album has been certified double platinum in the US and the UK and has sold consistently worldwide since its release.

The vinyl box includes the album, with a variant of the artwork originally created by Neil’s long-time art director Gary Burden, in collaboration with Jenice Heo. The vinyl box also includes a 7” single, in a picture sleeve, with two versions of the album outtake “Wonderin’”. Side A was recorded in Topanga in March 1970 and was only released on CD in Neil Young Archives Vol 1. Side B is an unreleased version of “Wonderin’” recorded at Sunset Sound in Hollywood in August 1969. A litho print of the album front cover is also exclusively included in this vinyl box.

The CD format of the 50th Anniversary Edition includes the different artwork plus the two versions of “Wonderin’” – added to the end of the album after a 30 second pause.

fter the Gold Rush 50th Anniversary Edition Tracklist

Tell Me Why
After the Gold Rush
Only Love Can Break Your Heart
Southern Man
Till the Morning Comes
Oh, Lonesome Me
Don’t Let It Bring You Down
Birds
When You Dance I Can Really Love
I Believe in You
Cripple Creek Ferry
[Break]
Wonderin’
Wonderin’ (prev. unreleaed version)

Call for Submissions: Mantioba’s Music Business Mentorship Program

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Manitoba Music is launching a new Music Business Mentorship Program to support the development of music companies and industry working in our province. The program will offer training and consulting services to Manitoba Music members building their businesses and supporting local artists. They will offer small group business training and one-on-one mentor sessions to participants throughout 2021. Participants may be selected for one or more training streams and paired with an experienced mentor based on strength of application and an interview conducted by a selection committee.

This opportunity will have a strong focus on gender diversity and inclusion of BIPOC and LGBTQ2S+ voices.

Training Streams:

  • Artist Development and Management
  • Music Business Admin (Grant Writing, Bookkeeping, Project Management, etc.)
  • Recording Studio and Production Management
  • Music Publishing (Admin, Pitching, Songwriter Management)
  • Record Label Operations
  • Music Promotion (Digital Marketing, Radio Promotion, Publicity)
  • Live Events (Show Promotion, Festival Curation, Tour Booking)

Participants must:

  • Be a Manitoba Music member
  • Be a resident of Manitoba
  • Be working with at least one Manitoban artist, songwriter, or producer, or, for the Live Music program, have a thorough concept/project plan at the time of application
  • Have a registered business by the program start date
  • Commit a minimum of 10 hours per week to building their business throughout 2021
  • Be 18 years or older

Applicants will need to:

Submissions will be evaluated based on the written application and provided materials. Business goals should be clearly and concisely explained and must align with the program mandate. Selected applicants will be contacted for an interview.

New Report Outlines Devastating Impact of COVID-19 on Canadian Independent Music Industry

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A new report details just how much the COVID-19 pandemic has impacted Canadian independent musicians. Among the most shocking revelations: the evaporation of the live music scene has led to a decline in revenue of CAD $233 million in just six months and that the industry will likely not recover to pre-COVID levels until at least 2023.

To read the final Nordicity Report click here.

Click the links to read CIMA’s recommendations in English and French.

The report, entitled The Impact of COVID-19 on Canadian Independent Music, was conducted by Nordicity on behalf of the Canadian Independent Music Association (CIMA) and shines a light on the various impacts of the COVID-19 pandemic on the Canadian independent music sector.

The key challenges include:

  • Drop in revenue: Since the start of the pandemic in March, independent music in Canada has seen a drop in revenue of CAD $233 million. The revenue loss has been most acute for emerging artists and their representatives:

o The live sector has been the hardest hit, with a 79% drop in income from 2019;

o Independent sound recording and publishing companies will see a 41% decline in revenue from 2019

o Almost 2,000 FTE (full-time equivalent) jobs lost in six months

  • Long recovery: In a best-case scenario, industry revenue will not recover to pre-COVID levels until 2023-2024, and only with further emergency financial supports;
  • Lack of audience development: With new musicians unable to promote their work in concerts, the commercial viability of their projects will suffer. As such, the longer this impact continues, the longer the impact will be on the industry ability to generate revenue in the future;
  • Need for greater diversity: While not a new issue, the pandemic (and events that occurred during it) have highlighted the need for the industry to improve access to different voices. Anecdotal evidence suggests that many Black, Indigenous and People of Colour have not seen the same funding support as the rest of their peers – both as artists and as music industry entrepreneurs.
  • Policy and regulatory uncertainty: Between the variable funding levels at the Canada Music Fund, the potential reforms to the Copyright Act, and the recently introduced Broadcasting Act legislation (Bill C-10), there is uncertainty surrounding how Canadian independent music companies will be supported as they recover from the pandemic.

    “If real supports are not made available to music creators, Canadian music may not recover. Not only do we have an obligation to protect Canadian music as a voice for our country and as one of our proudest forms of cultural expression, but we also have a responsibility to support the hard-working Canadians who work in this industry. This is their livelihood and it has been devastated,” says CIMA Board Chair and co-owner/president of Sonic Unyon Records, Tim Potocic.

    As part of the Nordicity report, CIMA includes several recommendations for additional supports that can back the independent music industry as it recovers from the COVID-19 pandemic. Among the recommendations:

  • Extending and enhancing the Canada Music Fund’s Annual and Supplemental Funding.
  • Increasing flexibility in how funding is disbursed;
  • Enhancing financial and technical support for audience development;
  • Providing wage support for workers in the Canadian music sector;
  • Creating tailored financing for underrepresented groups; and
  • Enhancing support for online training for new and emerging music professionals

“We are asking the government to consider that without these supports, ‘the band cannot play on,’” says board director and president/founder of Aporia Records Gord Dimitrieff. “Every day, more music creators and their representatives are losing their livelihoods and there is nowhere else for them to go. This thriving and dynamic Canadian music industry that we are so proud of is quickly eroding, and without speedy action, it will be years before it can even begin to recover.”