Here’s your chance to tell your story, on your own site. Tell a road story, post photos from your last show, talk about your favourite albums, new instruments, anything goes!
8 Reasons Why Your Website Needs A Promo Video!
In the current era, we are looking at the future of marketing where people and advertising experts are trying tactics top to bottom to juice out the best results from social media.
Brands are leaving no stone unturned to promote their services and products in front of the audience to get the best of results from the market. From social media platform postings and story creating to handling their ranks in SEO, brands are trying to set the mark as take it up high as possible
Although there are some tricks which they are missing out on to promote their brand and services, they need to understand the importance of a promo video and the kind of wonders it can do. Be it a small business or a large empire; a video can take the level of their marketing to 10x. If a buyer is giving positive feedback about your product through a testimonial and a free promo video, this can help your brand become more credible and trustworthy to invest the buyer’s money in.
If you are looking at the current trends, promo video tops the chart of popularity and demand among the brands and services. It is worth it to take all those efforts and create content for a website video.
Let us try to understand why you need a promo video for your website.
- First & Foremost – The platform for trust
When a brand creates a video for their audience and followers, the brand must understand that the more they give a human touch to the video, the more trust would be built on that specific brand. When real people and real humans would come up to speak the words which you have been saying till date via your posts and social media creatives, it will create the right amount of difference. Your audience would tend to trust a talking human more than a talking image comparatively.
If you show all the employees and team members in your organisation while working, or in activities where they are strategizing their next commercial move, it will start developing faith in your audiences for the kind of hard work you put in making in every product. So, indirectly, if you show them what you “actually” do, it would help them trust you and your brand more and ultimately, this may take your sales to the next level.
- A fantastic video invites for amazing shares
If you are successful in creating a good video, there are high chances that it may also become viral; if you must have noticed that the record and charts are proof that more than a picture post, there are high chances for a video to go viral in a positive way.
- A real testimonial of the client can go beyond the way
There are several options and ways to create a video for your websites, such as engagement video, office culture video, behind the scenes of product making, interview video and testimonial video.
A testimonial video is basically a happy customer talking about the services and product you provide into the market.
- Skip the monotony and stand tall
As mentioned above, irrespective of what size business you own, there has to be competition among. Creating a brand and website video with the help of professionals or youtube video maker would help you stand tall among them all. If the video is good in content quality and videography, there are chances that it may receive more views and likes as compared to popular posts.
- Helps you bring in more engagement
A video can attract even the laziest of viewers on social media; research says that in the current generation, around 6 out of 10 people prefer watching an online video instead of television! Imagine, such is the power of good quality content and an online platform.
- Satiate the hunger of ranking well on Google
We all know that it is our topmost desire and priority to rank well on Google and increase our visibility among the audience worldwide. Here’s a fantastic fact – did you know that you tend to show on the top list for about 53% if you have a video on your website? Surprised, aren’t you?
Well, such is the magic of videos, with the help of a video you can appear more in front of the audience if the relevant search is done and it will ultimately help you increase your Google ranking and SEO as well.
- You can explain almost everything!
Let’s say if you have made a product and you wish to promote its features and abilities in front of the world, how would you plan to do it? You must have seen that big brands nowadays release a trailer of their product in which they promote the features and benefits of owning that particular product in front of the audience- ever imagined why they do it?
The only reason for this is that via a video, they will be able to explain the quality and benefits of the products in a better way compared to conventional promotion strategies.
- The best way to earn ROI for your brand
If you do thorough research on how videos act as a promotional tactic for your website and can benefit you with ROI, you will find that around 88% out of 100 marketers are satisfied with their ROI which they received on behalf of a video.
Conclusion –
If you look in the market, you will find several video makers and a few of them are actually trustworthy. InVideo is one such brand and shining name in the market of video makers, as it comes with several categories of video making such as Promotional, Video ads, youtube intro videos, Classifieds and much more.
Video: Jeff Tweedy – Live from the Lavatory
Jeff Tweedy and his sons Sam and Spencer perform the Wilco song “Evergreen” from their bathroom during the coronavirus quarantine.
My Next Read: 13th Floor Elevators: A Visual History
Born out of a union of club bands on the burgeoning Austin bohemian scene and a pronounced taste for hallucinogens, the 13th Floor Elevators were formed in late 1965 when lyricist Tommy Hall asked a local singer named Roky Erickson to join up with his new rock outfit. Four years, three official albums, and countless acid trips later, it was over: the Elevators’ pioneering first run ended in a dizzying jumble of professional mismanagement, internal arguments, drug busts, and forced psychiatric imprisonments. In their short existence, however, the group succeeded in blowing the lid off the budding musical underground, logging early salvos in the countercultural struggle against state authorities, and turning their deeply hallucinatory take on jug-band garage rock into a new American institution called psychedelic music. Writer Paul Drummond has gathered an unprecedented catalog of primary materials—including scores of previously-unseen band photographs, rare and iconic artwork of the era, items from family scrapbooks and personal diaries, new and archival interviews, dozens of contemporaneous press accounts, and no shortage of Austin Police Department records—to tell the complete and unvarnished story of a band which, until now, has been tragically underdocumented. Before the hippies, before the punks, there were the 13th Floor Elevators: an unlikely crew of outcast weirdo geniuses who changed culture.
L7’s Donita Sparks Launches Weekly “The Hi-Low Show”
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Prolific artist and grunge-punk legend Donita Sparks is known for her fierce live shows and biting lyrical wit. Unable to deliver her singular brand of raucous rock and roll to fans in the flesh at this time, Donita launched a weekly absurdist variety show on April 3 @ 3pmPT (same time each Friday to follow) on the “We Are Hear: On The Air” streaming network. The Hi-Low Show will keep viewers on the edge of their couch cushions with music and art performances including special guests. Tomorrow’s premier episode will feature: counter-culture icon Lydia Lunch, and punk provocateur Dani Miller.
“We Are Hear: On The Air” is a free multi-platform streaming network launched this week by artist empowerment label/publishing/management/production collective founded by multi-platinum producers Linda Perry and Kerry Brown with support from partners – Roland, YouTube, Taylor Guitars, Blue Hats Creative, and more. The goal is to entertain, educate, and raise awareness plus raise funds for those directly affected by COVID-19 and their teams whose incomes have been compromised during the pandemic. Each video streamed will have a MusiCares “Donation” button (providing relief to members of the music community affected by the Coronavirus pandemic) and a direct PayPal.me link to support that person who might need it during these turbulent times. Audience members will have the option to give what they can to support those in real need including entertainers, crew members, and all creatives who cannot support themselves as this virus spreads. Other shows on the platform include: “What’s Up with Linda Perry,” “Raise Your Horns with Lzzy Hale,” a performance by Laura Jane Grace of Against Me!, “The Hi-Low Show with Donita Sparks“, “Jesse Malin: The Art of Social Distancing,” “In A Lonely Place with Matt Pinfield,” Tom Green live podcast recording, “Life of Kii Arens – Pop Art, Interviews, and Music,” Live with Macy Gray, DJ Adam 12 Bravin sets, The Top Floor Interactive Dance Show, Frank Turner, Natasha Bedingfield and more. Facebook | Twitter | Instagram | Bandcamp | Spotify | Website For more information on L7, give us a shout! |
1-minute tip for artists: Your favourite book.
👕 Girl Pow-R
You can can learn a lot about someone by judging their reading taste, and if you’re ever stuck on what to post on social media – share your favourite book. Autobiographies, or sci-fi? Shakespeare or that trashy novel? A new story or a classic you read in high school?
It “Must Be” Award-Winning Canadian Electro Chill-Pop Artist Mauve’s New Video
When it comes to Canadian electro chill-pop dynamo Mauve — and pressing play on her newly minted video for “Must Be” — three things to know:
• The Toronto-area artist is at 1.5 million streams across her social platforms
• Her velvety and enveloping voice — and multi-talented songwriting and production skills — took an InterContinental Music Award for “Best of North America” and a Niagara Music Award nom for “Best New Artist”
• Mauve’s premiere album, Palette — where “Must Be” resides — has been featured on hundreds of taste making playlists around the world
“Sometimes love can come to you unexpectedly,” Mauve says of “Must Be.” “I wrote this after thinking back in awe at how suddenly the emotions can come to you…
“It just changes everything from night to day,” she continues. “Suddenly everything you once saw as dull and grey is now beaming and bursting with light, and that’s because this startling feeling of love has popped into your life. This song represents that extra boost in your stride and the never-ending smile you get on your face due to the elated feelings of love.
“And it’s not just talking about love in the relationship sense — it can be the love you get through the birth of a child or through accomplishing something you never thought would be possible. It’s about that innate sense of joy that you feel comes effortlessly to you, which to me is the sign of true love.”
“Must Be” is the newest single off Mauve’s debut EP, Palette.
The extended features the Toronto-based artist’s recently released EP, Palette, have received are lengthy — including, but not limited to, NBC-2, FOX40 News, ABC7 News, CBC Music, 107.3 Virgin Radio, Buzz Music LA, Talk About Pop Music, WFMZ-TV 69, Best Kept Montreal, Tinnitist, KOTV-TV CBS-6, IndieCan Radio on SiriusXM, MediaPro Music, Beat Lounge, Canadian Beats, Cashbox Canada, The Girls at the Rock Show, Daily Herald, 100FM, CHUO FM, and many many more. A frequent live performer, she has taken the stage at events such as YOUTH DAY Global at Yonge-Dundas Square, and the 2020 Toronto Music Expo.
A rich voice in a small frame, Mauve grew up inspired by theatrical performances before turning to her piano; from the age of 14, she has worn her heart on her sleeve as she has learned to play and write her own songs.
“I have always been a lover of all forms of art, because to me there is no limit for what can move and inspire somebody,” she says, on her inspiration behind her recently released album, Palette. “Of course, the musical form of art is what stuck with me the most, but visual arts is another form that can express emotions through colour and shape.”
Influenced by the deep and emotional vocals of Amy Winehouse and Sia, you can feel the vulnerability in Mauve’s lyrics from start to finish across the EP, as they are placed over a catchy, tropical house beat. She gives credit to her home city of Toronto for providing many outlets and opportunities to explore different styles of music through its vibrancy and the diversity of its people.
“I see sound as having the ability to express feelings and connect people through the different colours of tone as well,” she continues. “When creating a song, it is like you are an artist with a paintbrush, combining different colours together and layering them to set a scene for someone else to imagine. It’s like you are painting, but with sounds.
“I feel like this new collection of songs is an embodiment of different emotions and experiences, like the different colours you experience in life.
“I hope to create an expression of music that people can visualize, and evoke different feelings from, just as a painting would. I am not one to create a song that is dull or meaningless to me, so that is why I want all of my work to feature splashes and pops of colours that spark life and creativity to those who are listening.”
“Must Be” and Palette are available now.
SOCAN Announces $2-million Enhanced Emergency Program for Struggling SOCAN Members
SOCAN is expanding its efforts to provide financial assistance to struggling members as a result of the COVID-19 crisis by allocating up to a total of $2-million for emergency royalty advances.
The program is based on information gained from discussions with numerous SOCAN members. It is primarily aimed at SOCAN’s songwriters and screen composers whose ability to sustain their income has been compromised by the impact of the crisis on the music industry, especially on those whose concerts have been cancelled, or whose television and movie productions have been suspended. The interest-free advances will be considered based on each member’s most recent earnings history, urgency and need.
“SOCAN has our members’ backs,” said Eric Baptiste, CEO of SOCAN. “Getting funds to struggling members as soon as possible is of the utmost importance, and we will do whatever we can to help. We have a long history of supporting our members in time of need.”
Each individual application will be considered on its own. SOCAN already provides royalty advances to thousands of deserving creator and publisher members every year as part of its commitment to nurturing the careers of Canada’s music creators. Domestic music publisher members are able to access support as well.
Members who have been affected by the COVID-19 crisis and wish to apply for the program should contact SOCAN’s Membership team at 1-866-307-6226, or by email at members@socan.com
Priority will be given to SOCAN members who are faced with a loss in live performance royalties or screen composers whose productions have been suspended.
The interest-free advance program will be followed by additional support initiatives that will be announced in due course as needs are better identified.
As one of the leaders in the Canadian music ecosystem, SOCAN is in proactive contact with all relevant levels of government to draw their attention to the need of music people and businesses to benefit from all general economic relief programs and to consider specific programs for music, as one of the highly impacted sectors. While SOCAN and others will do their parts, the crisis is on a scale that only governments can mitigate.
SOCAN collects license payments from businesses that use recorded and live music. It then identifies the music that was used to those who hold the rights to it and distributes what they have earned in regular royalty payments.
SOCAN will announce additional programs designed to assist its members through the crisis as they are determined.
About SOCAN
SOCAN is a rights management organization that connects more than four-million music creators worldwide and more than a quarter-million businesses and individuals in Canada. More than 160,000 songwriters, composers, music publishers and visual artists are its direct members, and more than 100,000 organizations are Licensed To Play music across Canada. With a concerted use of progressive technology and unique data as well as a commitment to lead the global transformation of rights management, with wholly-owned companies Dataclef and MediaNet, and Entandem (co-owned with RE:SOUND), SOCAN is dedicated to upholding the fundamental truths that music and visual arts have value and creators and publishers deserve fair compensation for their work. For more information: www.socan.com
1-minute tip for artists: Post something funny!
Entertainment is a big part of why people go on social media in the first place. Look for opportunities to have fun with fans and followers — just be sure to stay true to your bands as an artist, and never go for the offensive.
London, UK’s Folk Pop Duo The Temporary Residents Bring “Unity” to the Universe
Breakout art-folk-pop duo The Temporary Residents embody sounds from every corner of multiple genres and decades, and in this — their new single “Unity” — they even pull from the outer galaxies as well.
“The sound of ‘Unity’ will take you on a journey through the multiple layers of the universe,” vocalist Yulia Hayden offers.
“Filled with stars, echoes and mysteries,” guitarist Patrick Hayden adds.
Their goal, they explain, was to round seriously powerful vocals up in a lyrical lasso before letting them sonically expand to the other side of the universe. “Like they’re calling out to reunite with the celestial family.”
There was very pointed inspiration for the track’s direction, namely Tears For Fears’ 1985 mainstay, “Shout.”
“During the production of this song, we knew we wanted to create the biggest sonic soundscape possible,” they share. “After hearing it on the radio in Jersey, ’Shout’ seemed like a good reference point.
“We were inspired.
“From there, we worked with our producer to make that similar kind of sound — expansive, larger than life, almost — but with a more contemporary feel to it.”
Released this spring, audiences are instantly receptive, with Dr Johns Surgery Records Radio pointing out its “dark but not emotional” vibe, adding that “the feeling in the vocal is excellent, the mix is spot on… Captivating, to say the least.”
Soundsol cuts quicker to the chase: “great track.”
“Unity” shows where The Temporary Residents are as of now, but as far as origin stories go, this is far more textured than ‘girl meets boy.’
While they met in London, England during work on a human rights awareness campaign, Patrick and Yulia are originally from Jersey in the Channel Islands and Kyrgyzstan, respectively.
Patrick — whose father was a well-established movie producer — was drawn to the creative field at a young age; having moved to London to pursue music, he previously studied Fine Art in Liverpool, specializing in painting and drawing.
Yulia was equally immersed in the arts from a young age, singing, dancing and performing on stage before moving to The Netherlands to take up acting. There she received a Dutch Award nomination for her role in the film, Katia’s Sister before moving to New York City to study at the T. Schreiber Studio & Theatre.
As they describe it, they share a “contempt for political correctness, but neither do (we) vote.” They’re confident they can illustrate the world’s injustices through music.
“We live in times where the truth remains elusive, and misinformation, disinformation, and lies are pushed at us from a multitude of sources,” they say. “We in our music seek to be honest and, at times, even expose falsehoods that are promoted widely.
“Our inspiration is rooted in traditional values, and we reject the postmodern ideology of struggle.”
“Unity” is available now.