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Pepsi Partners With Telemundo’s “La Voz” To Celebrate Hispanic Culture And Next Big Musical Superstar

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Pepsi Partners With Telemundo’s “La Voz” To Celebrate Hispanic Culture And Next Big Musical Superstar

Today, Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC’s award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar. Pepsi will level up the season two “La Voz” prize, bringing the original $100k grand prize up to an epic $200K.

The integration will span the blind auditions, battle rounds and live performances. It will feature cups branded with Pepsi in the coaches’ chairs and include Pepsi branding across a number of touchpoints: multi-screen presence throughout the season, in-show and out-of-show custom activations on linear and social and prominent thematic storylines woven throughout the season.

The integration will also bring to life and feature the newest U.S. Pepsi campaign tagline, “That’s What I Like” (“Es Lo Que Quiero”). Launched earlier this month, the new tagline is the brand’s first in two decades and is inspired by the most loyal Pepsi drinkers, who proudly like what they like and live their lives out loud without worrying about what others will think – whether that’s belting out a song at karaoke, clapping at the end of a movie, or simply enjoying a Pepsi. Pepsi unveiled five new national commercials to launch the new tagline, three of which were developed in partnership with the Pepsi brand’s Hispanic agency, Alma (“DJ BBQ,” “Subway,” and “Lavandería). The new ads spotlight various everyday people getting lost in a moment and finding themselves dancing in unexpected places or situations, despite the amused gaze of onlookers. Each spot is underpinned by a variety of upbeat music spanning hip-hop, dance hall, Latin pop tracks and more. The spots will air across English and Spanish-speaking properties to reach the brand’s ever-growing fusionista fans, Latinos celebrating and blending their Hispanic and U.S. cultures.

The premiere episode of season two of “La Voz” is set to air on Sunday, January 19th at 9pmET/8pmCT.

Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer

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Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer

Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world’s largest advertising stage. The :30 TVC spotlights the orange and red dust that all Cheetos fans proudly wear on their fingertips, known officially as Cheetle, and will kick off Cheetos’ newest marketing campaign, “It’s a Cheetos Thing.”

Beloved ’90s hip-hop star MC Hammer is the star of the new commercial, as seen in the teaser released today on Cheetos’ social channels [See here]. The teaser video explores the origins of one of MC Hammer’s most beloved songs, “U Can’t Touch This” — which celebrates its 30th anniversary this week — and asks the question, “Was Cheetos and Cheetle the inspiration behind the iconic track?” Fans are transported back to the 1990s before MC Hammer debuted his hit song, showing that it all began with a bag of Cheetos and Cheetle-covered fingertips. The teaser is in preparation for the full Super Bowl commercial that will give a nod to Cheetle-covered fingertips being not just a delicious treat, but a permission slip to escape the mundane routines of everyday life.

“Cheetos is such an iconic and beloved brand that has gained even more popularity in the last decade, so we saw the Super Bowl as the only fitting place to debut our biggest product launch in a decade with Cheetos Popcorn,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “And of course, joining our mischievous brand identity in a playful way with MC Hammer was a perfect fit. It’s two icons coming together — Cheetos and Hammertime — in a relatable story about the Cheetle that sticks to everyone’s fingers when eating Cheetos.”

Cheetos last had an in-game Super Bowl TVC in 2009 during Super Bowl XLIII when the Pittsburgh Steelers defeated the Arizona Cardinals. Since then, the brand has seen an even greater surge in popularity on the back of numerous experiential campaigns and partnerships such as the Cannes award-winner “Cheetos Museum”; a pair of Cheetos restaurants; a fashion show at New York Fashion Week; and collaborations such as Mac N’ Cheetos with Burger King and the KFC Cheetos Chicken Sandwich. The Flamin’ Hot line has further ingrained the brand in pop-culture, showing up everywhere from celebrity social media postings to music videos from the biggest artists in the world to celebrity chef culinary creations to runway fashion.

Martin Guitar Debuts Breakthrough Guitar That Redefines What An Acoustic-Electric Can Do

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Martin Guitar Debuts Breakthrough Guitar That Redefines What An Acoustic-Electric Can Do

C. F. Martin & Co. (Martin) introduced, at the Winter NAMM Show in Anaheim, California, the SC-13E, a new guitar with a brand-new body shape, designed from the ground up to be extremely comfortable and remove the limitations of a conventional cutaway acoustic-electric.

“By observing and talking to musicians over the years, we were able to identify challenges with conventional acoustic cutaways and address them,” said Vice President of Product Development Fred Greene. ” With the SC-13E, we wanted to create an acoustic guitar with the comfort and playability of an electric.”

The thoughtfully designed SC-13E is packed with innovations, including:

  • The all-new shape that is designed for comfort and sonic balance.
  • A revolutionary cutaway design that completely removes the heel, allowing full access to every fret without contorting your hand.
  • The groundbreaking Sure AlignTM neck system, with a linear dovetail neck joint, that allows for easy adjustments to the action and neck tension.
  • A 13-fret position neck joint with a 25.4″ scale length that offers the tone of a long scale and the playability of a short scale.
  • A low-profile neck, ergonomically designed for improved playing positions and comfort.
  • An onboard Fishman® pickup, complete with a built-in tuner.
  • New appointments that give the guitar a stunning aesthetic, including new inlays and koa fine veneer.

“Our product team continues to break the mold and bring new and exciting innovations to life,” said C. F. Martin & Company Chairman and CEO Chris Martin. “I am pleased to add the SC-13E to our product line, and I encourage both acoustic and electric guitar players to give it a try. They’ll be impressed by what they can accomplish.”

C. F. Martin & Co. has been Inspiring Musicians Worldwide® for nearly two centuries with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company’s long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies.

With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the “Dreadnought” size guitar.

Martin has also led innovations in strings, such as introducing the first high-tensile strength steel-string core wire; the first nickel acoustic strings (Martin Retro®); the proprietary Titanium Core strings; and now the groundbreaking, new Authentic Acoustic line, which offers unmatched stability, tone, comfort, and longevity.

YouTube Phenoms Announce The Dude Perfect 2020 Tour

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YouTube Phenoms Announce The Dude Perfect 2020 Tour

Dude Perfect – Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton – announced The Dude Perfect 2020 Tour. The YouTube sensations hit the road for their first ever live tour this year, completely selling out all 20 of their arena dates this summer.

In their second live tour, the fans will experience the Dudes up close and personal when they bring the action right into the audience with crazy stunts, competitive battles, some of their most funny and embarrassing stories, outlandish stereotypes (maybe an appearance from the rage monster) and several of their most popular segments from their award winning Overtime series like Cool not Cool and Wheel Unfortunate with Ned Forrester.

“After incredibly positive feedback from the fans who completely sold out our first ever tour, we’re back this summer better than ever in even larger arenas,” said Coby Cotton. “With new competitions, more comedy, and all the excitement and action you’d expect from us here at Dude Perfect, we know that the 2020 Dude Perfect Tour will be your family’s favorite memory of the summer.”

The 30-city North American tour will kick off May 28th in Greenville, SC and make stops in Miami, Cleveland, San Antonio, Toronto and more before wrapping July 23rd in Boston, MA. Full itinerary below.

The Dude Perfect 2020 Tour Dates:
05/28/2020 Greenville, SC Bon Secours Wellness Arena
05/29/2020 Jacksonville, FL VyStar Veterans Memorial Arena
05/30/2020 Orlando, FL Amway Center
05/31/2020 Miami, FL AmericanAirlines Arena
06/04/2020 Cleveland, OH Rocket Mortgage FieldHouse
06/05/2020 Washington, DC Capital One Arena
06/06/2020 Raleigh, NC PNC Arena
06/07/2020 Louisville, KY KFC Yum! Center
06/11/2020 Memphis, TN FedExForum
06/12/2020 Bossier City, LA CenturyLink Center
06/13/2020 San Antonio, TX AT&T Center
06/14/2020 Fort Worth, TX Dickies Arena
06/18/2020 Wichita, KS INTRUST Bank Arena
06/19/2020 Lincoln, NE Pinnacle Bank Arena
06/20/2020 Sioux Falls, SD Denny Sanford PREMIER Center
06/21/2020 St. Paul, MN Xcel Energy Center
06/25/2020 Albany, NY Times Union Center
06/26/2020 Bridgeport, CT Webster Bank Arena
06/27/2020 Philadelphia, PA Wells Fargo Center
06/28/2020 Uniondale, NY NYCB LIVE, Home of The Nassau Veterans Memorial Coliseum
07/10/2020 Tacoma, WA Tacoma Dome
07/11/2020 Portland, OR Moda Center
07/12/2020 Vancouver, BC Rogers Arena
07/15/2020 Calgary, AB Scotiabank Saddledome
07/16/2020 Edmonton, AB Rogers Place
07/17/2020 Saskatoon, SK SaskTel Centre
07/18/2020 Winnipeg, MB Bell MTS Place
07/21/2020 Toronto, ON Scotiabank Arena
07/22/2020 Ottawa, ON Canadian Tire Centre
07/23/2020 Boston, MA TD Garden

Behind The Vinyl: Myles Goodwyn of April Wine, “Rock and Roll is a Vicious Game”

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Myles Goodwyn of April Wine sat down with Toronto’s Boom FM to talk about his song “Rock and Roll is a Vicious Game” and how ruthless the rock and roll lifestyle can be. Without naming the “greats” who were the victims of the industry in the song, Myles gives us more insight about who he was thinking of when he wrote it.

George Harrison’s rarely-seen music video for “Crackerbox Palace” directed by Monty Python’s Eric Idle

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George Harrison’s rarely-seen music video for “Crackerbox Palace” directed by Monty Python’s Eric Idle

Filmed at his home, Friar Park, George Harrison chose his friend to direct this music video – Monty Python’s Eric Idle. Theguy at the beginning in drag pushing the pram is Eric’s longtime musical collaborator and friend Neil Innes.

Video: The Rolling Stones rehearsing for Saturday Night Live, in 1978

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Video: The Rolling Stones rehearsing for Saturday Night Live, in 1978

In 1978, The Rolling Stones made their first appearance as the hosts and musical guests for Saturday Night Live, and here’s 40-minutes of their rehearsal of “Shattered”, “Beast of Burden” and “Respectable”.

Oprah Winfrey commentates WWE matches (1985)

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Oprah Winfrey commentates WWE matches (1985)

YOU GET A SLAM! AND YOU GET A SLAM!

RBC Foundation Supports Unison’s Counselling & Health Solutions with $50,000 Commitment

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Unison Benevolent Fund’s Counselling & Health Services has received a $50,000 grant from the RBC Foundation to continue investing in the health, longevity, and resilience of the Canadian music community.

As demand for counselling services exponentially increases, the significant infusion of funds into the program will ensure Canadian music-makers continue to receive quality care from Unison in their times of need.

“We’re incredibly grateful to receive support from the RBC Foundation,” says Unison’s Executive Director, Amanda Power. “Music-makers navigate a rewarding, but difficult industry. It’s crucial we have support systems in place to take care of the wellness of our music community. Thanks to the RBC Foundation, music-makers can count on Unison’s Counselling & Health Solutions to provide life-changing mental health support, while also giving our community access to invaluable help through legal guidance, family counselling, assistance with childcare or eldercare resources, nutrition advice, and more.”

“We recognize the importance of mental well-being on a young person’s ability to achieve success,” said Valerie Chort, Vice-President, Corporate Citizenship, RBC, “and are proud to strengthen the critical supports and services provided by Unison – to aid Canadian musicians on their journeys from emerging to established.”

For more information on Unison’s Counselling & Health Solutions supported by the RBC Foundation, please visit their website.

The Darkness Kicks Off North American Leg of ‘Easter Is Cancelled’ Tour on April 13

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The Darkness Kicks Off North American Leg of ‘Easter Is Cancelled’ Tour on April 13

Multi-platinum selling UK rock band The Darkness – frontman Justin Hawkins, guitarist Dan Hawkins, bassist Frankie Poullain and drummer Rufus Taylor – released Easter Is Cancelled, their first ever concept album, in October via Cooking Vinyl. The band will spread their Easter Is Cancelled message across North America on their headlining Easter Is Cancelled Tour kicking off on April 13th in Edmonton, Alberta at Union Hall and wrapping on May 23rd in Chicago at Park West. The Darkness will play Easter Is Cancelled in full, followed by a set of their greatest hits and fan favorites. The shows promise to reflect the grand scope and vision of the new album alongside the band’s spectacular canon.

Justin Hawkins shares, “North America! We come to you again, humble in our mission but resolute in our purpose. Join with us in the benediction of ROCK, as we bring our Easter is Cancelled World Tour to your spume-flecked shores. We cancelled Easter and now we are going to cancel your souls – let’s reboot together in the epiphany that only 150% pure adrenalin can bring. You are me, I am you, and music is the river that will carry us to our destiny. P.S. concert tickets available at extremely reasonable prices from all usual outlets.”

Easter Is Cancelled became The Darkness’ fourth Top 10 Album in the UK, it topped the iTunes Rock Chart, debuted at #4 on the Billboard Current Hard Rock chart and #39 on the Billboard Top Current Albums chart, and has garnered wide critical acclaim. Kerrang! declares, “For those who like their rock adventurous, Easter may be cancelled, but Christmas has come early.” Classic Rock Magazine raves, “Every track here is whip-smart and shout-it-out hooky.“ The Telegraph calls it “A record of ballsy energetic rock,” Clash Magazine gushes it’s “A lavish, complex, ambitious record,” and The Music announces, “Easter Is Cancelled is a high energy salute to everything rock.” Metal Insider effuses, “From first listen, you’re hoisted into sing-along power pop melodies and foot-stomping rock riffs that easily suck you in. You can feel these songs in your soul and they feel good.” Smells Like Infinite Sadness praises, “Rock and Roll will never die as long as The Darkness are standing. They are the heroes we need, yet don’t deserve. Easter is Cancelled is a welcome reminder of their peerless musical powers.”

Easter Is Cancelled is a mini-rock opera examining the role of the musician in the barbarous culture of the world today. At the core of the tale is love, loss and heartbreak, where redemption is ultimately found in the brotherhood of band friendship and the power of the guitar. The album boasts new single and the video for “In Another Life” that portrays Justin Hawkins banished to hell only to be redeemed by the power of rock pulsating through his guardian angel bandmates and a beautiful archangel. “Rock And Roll Deserves To Die” sees the band hailing the death of rock and roll in an epic five-minute masterpiece featuring monumental riffs, thunderous bass and almighty drums, “Heart Explodes” is a rock aria that finds The Darkness baring all in a multitude of emotions reflecting the hardships, struggles and changing relationships of life. “How Can I Lose Your Love” is a huge rock anthem steeped in emotion, featuring space-age synths, a gigantic chorus with beautiful hands-in-the-air moments, and almighty guitar solos, while title track “Easter Is Cancelled” encapsulates the explosive majesty of the record.

Easter Is Cancelled Tour – North American Dates:
4/13 Edmonton, AB @Union Hall
4/14 Calgary, AB @The Palace Theater
4/15 Vancouver, BC @Vogue Theatre
4/17 Portland, OR @Wonder Ballroom
4/18 Seattle, WA @Showbox
4/21 San Francisco, CA @Regency Ballroom
4/22 Los Angeles, CA @The Novo
4/24 San Diego, CA @The Observatory – North Park
4/25 Tempe, AZ @Marquee Theatre
4/28 Houston, TX @The Studio at Warehouse Live
4/29 Dallas, TX @Granada Theater
5/1 Concord, SC @Epicenter Festival*
5/2 Atlanta, GA @Shaky Knees Festival*
5/3 Birmingham, AL @Saturn
5/5 Nashville, TN @Cannery Ballroom
5/6 New Orleans, LA @Republic NOLA
5/8 Fort Lauderdale, FL @Culture Room
5/9 Daytona Beach, FL @Welcome To Rockville*
5/11 Boston, MA @Royale
5/12 Philadelphia, PA @Union Transfer
5/13 New York, NY @Webster Hall
5/15 Pittsburgh, PA @Rex Theater
5/16 Columbus, OH @Sonic Temple Art & Music Festival*
5/17 Detroit, MI @Majestic Theater
5/19 Minneapolis, MN @Skyway Theatre
5/20 Kansas City, MO @Truman
5/22 St. Louis, MO @The Ready Room
5/23 Chicago, IL @Park West
*Festival dates, not headlining shows

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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