Initially released in December 1967 and described latterly by Rolling Stone as āTheĀ WhoāsĀ finest albumāĀ The Who Sell OutĀ reflected a remarkable year in popular culture. As well as being forever immortalised as the moment when the counterculture and the āLove Generationā became a global phenomenon and āpopā began metamorphosing into ārockā.
The new Super Deluxe Edition ofĀ The Who Sell OutĀ features 112 tracks, 46 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos,Ā memorabilia, track by track annotation and new sleeve notes byĀ Pete TownshendĀ with comments from the likes ofĀ Pete DrummondĀ (Radio Caroline DJ),Ā Richard EvansĀ (designer) &Ā Roy Flynn (the Speakeasy ClubĀ manager)
The Super Deluxe package also includes nine posters & inserts,Ā including replicas of
20ā xĀ 30ā original Adrian George album poster, a gig posterĀ from The City Hall, Newcastle, a SavilleĀ Theatre show 8-page programme, a businessĀ card for the Bag oā Nails club, Kingly Street, a Who fanĀ club photo of group, a flyerĀ for Bath Pavilion concerts including The Who, a crack-backĀ bumper sticker for Wonderful Radio London, KeithĀ Moonās Speakeasy Club membership card and a Who Fan Club newsletter.
As a taster for the set an EP of Pete Townshendās previously unreleased demos has today been released on all streaming services includingĀ āPictures Of LilyāĀ (New remix, previously unreleased)ā Kids! Do You Want Kids?āĀ (AKA Do You Want Kids, Kids?) Ā (Previously unreleased) &Ā āOdoronoāĀ (Previously unreleased).
The Who Sell OutĀ was originally planned byĀ Pete TownshendĀ and the bandās managersĀ Kit LambertĀ &Ā Chris Stamp, as a loose concept album includingĀ jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out ofĀ necessity as their label and management wanted a new album and Townshend felt that he didnāt haveĀ enough songs.
The ground-breaking original plan forĀ Sell OutĀ wasĀ to sell advertising space on the album but instead the band opted for writing their own jingles paying tribute to pirate radio stations and to parody an increasingly consumeristĀ society.
The homage to pop-artĀ is evident in both the advertising jingles and the iconic sleeve design created byĀ David KingĀ who was the art director at the Sunday Times, andĀ Roger LawĀ whoĀ inventedĀ the Spitting Image TV show.Ā The sleeve features four advertising images, taken by the renowned photographerĀ David Montgomery, of each bandĀ member Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey & Heinz bakedĀ beans. The story goes that Roger Daltrey caught pneumonia from sitting in the cold beansĀ for tooĀ long.
The Who Sell OutĀ is a boldĀ depiction of the period in which it was made, the tail-end of theĀ āswinging-60sā meets pop-art mixed with psychedelia and straight-ahead pop.Ā Itās a glorious blend of classicĀ powerful Who instrumentation, melodic harmonies,Ā satirical lyrical imagery crystallised for what was only the groupās thirdĀ album. The albumās ambition and scope is unrivalled by the Who, or any other act fromĀ that period.
Within the boldĀ concept, were a batch of fabulous and diverse songs.Ā I Can See for Miles, a top ten hit at the time, is a Who classic.Ā Rael, aĀ Townshend āmini-operaā with musical motifs that reappeared inĀ Tommy and theĀ psychedelic blast ofĀ Armenia CityĀ In The SkyĀ andĀ RelaxĀ are among the very bestĀ material Townshend or anyone else wrote during the 1960s.
One of the mostĀ extraordinary albums of any era,Ā The Who Sell OutĀ is The Whoās last āpopā album. Two yearsĀ later came āTommyāĀ ā a double concept album about a deaf, dumb and blind kid.
THE WHO SELL OUT SUPER DELUXE EDITION
Disc 1Ā –Ā Original monoĀ mix, mono As & Bs andĀ unreleasedĀ monoĀ mixes
Disc 2Ā –Ā Original stereo mix and stereo bonus tracks
Disc 3Ā – Studio out-takes, āfly-on-the-wallāĀ versions of early takes of songs from the album sessions, āstudio chatā etc.
Disc 4Ā –Ā āThe Road toĀ Tommyā will contain stereo mixes of the studio tracks recorded in 1968 – someĀ previouslyĀ unreleasedĀ – plus 1968 As and BsĀ mono mixesĀ (all tracks remixedĀ from original 4 and 8-track session tapes in The Who vault)
Disc 5Ā – 14 of PeteĀ Townshendās original demos, previously unreleased & exclusive toĀ this set
BONUS 7ā DISCS:
1. Track UK 45 repro I Can See for Miles (early mono mix with single-tracked vocal) & Someoneās Coming (original UK Track single mix with single-tracked vocal)
2. Decca USA 45 repro Magic Bus (US/UK mono) & Dr Jekyll And Mr Hyde (original US Decca single mix)
80-page, hard-back full-colour book, including rare period photos,Ā memorabilia &
Track annotation and new liner notes byĀ Pete Townshend with comments from from Pete Drummond (Radio Caroline DJ), Chris HustonĀ (Talentmasters Studio), Richard Evans (designer), Roy Flynn (Speakeasy ClubĀ manager), ArnoldĀ Schwartzman (designer) & Andy Neill (Who biographer)
MEMORABILIA:
Nine posters & inserts,Ā including replicas of;
20ā xĀ 30ā original Adrian George poster
Gig posterĀ – City Hall, Newcastle: The Who, Traffic & The Tremeloes
SavilleĀ Theatre 8-page programme.
BusinessĀ card for the Bag oā Nails club, Kingly Street.
FanĀ Club photo of group.
FlyerĀ for Bath Pavilion concerts including The Who.
Crack-backĀ bumper sticker for Wonderful Radio London.
KeithĀ Moonās Speakeasy Club membership card
Who Fan Club newsletter.
OTHER THE WHO SELL OUT FORMATS;
2 LP deluxe (stereo) vinyl version, featuring the original album and extras highlights from box set.
D2C 2LP deluxe (mono) vinyl version featuring the original album and extras highlights from box set pressed on coloured vinyl; disc 1Ā āOdoronoāĀ redĀ / disc 2Ā āBaked Beanā orange.
2-CD editionĀ 6-panel digi-pak with a 16-page booklet.
Also available in a variety of Digital formats
THE WHO SELL OUT TRACK LISTINGS
SUPER DELUXE BOX SET
CD ONE: THE WHO SELL OUT –Ā MONO ALBUM
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6.Ā Our Love Was
7.Ā I Can See for Miles
8.Ā I Canāt Reach You
9.Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael / Track Records run-off groove
BONUSĀ TRACKS – MONO
14.Ā Ā Pictures of Lily
15.Ā Ā Doctor, Doctor
16.Ā Ā The Last Time
17.Ā Ā Under My Thumb
18.Ā Ā I Can See for Miles
19.Ā Ā Mary Anne With the Shaky Hand
20.Ā Ā Someoneās Coming
21.Ā Ā Unused Radio London ad / Early Morningā¦
22.Ā Ā Unused Radio London bulletin link /Jaguar
23.Ā Ā Unused Radio London ad /Tattoo
24.Ā Ā Rael
25.Ā Ā Sunn Amps promo spots
26.Ā Ā Great Shakes ad
Tracks 21, 24 & 25 previouslyĀ unreleased
CD TWO: THE WHO SELL OUT –Ā STEREO ALBUM
1. Armenia City in The Sky
2.Ā Heinz Baked Beans
3.Ā Mary Anne With the Shaky Hand
4.Ā Odorono
5.Ā Tattoo
6.Ā Our Love Was
7.Ā Ā I Can See for Miles
8.Ā Ā I Canāt Reach You
9.Ā Ā Medac
10. Relax
11.Ā Ā Silas Stingy
12.Ā Ā Sunrise
13.Ā Ā Rael
BONUSĀ TRACKS – STEREO
14.Ā Rael NaĆÆve (complete with organ coda ending)
15.Ā Ā Mary Anne With the Shaky Hand (US single version)
16.Ā Ā Someoneās Coming
17.Ā Ā Summertime Blues
18.Ā Ā Glittering Girl
19.Ā Ā Early Morning Cold Taxi
20.Ā Ā Girlās Eyes
21.Ā Ā Coke After Coke
22.Ā Ā Sodding About
23.Ā Ā Things Go Better with Coke
24.Ā Ā Hall of The Mountain King
25.Ā Ā Jaguar
26.Ā Ā Rael (remake; IBC version) / Track Records outroĀ Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā \
Track 14 previously unreleased
THE WHO SELL OUT TRACK LISTINGS –Ā SUPER DELUXE BOX SET
CD ONE: THE WHO SELL OUT – MONO ALBUM
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7.Ā I Can See for Miles
8.Ā I Canāt Reach You
9.Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael / Track Records run-off groove
BONUSĀ TRACKS – MONO
14.Ā Ā Pictures of Lily
15.Ā Ā Doctor, Doctor
16.Ā Ā The Last Time
17.Ā Ā Under My Thumb
18.Ā Ā I Can See for Miles
19.Ā Ā Mary Anne With the Shaky Hand
20.Ā Ā Someoneās Coming
21.Ā Ā Unused Radio London ad / Early Morningā¦
22.Ā Ā Unused Radio London bulletin link /Jaguar
23.Ā Ā Unused Radio London ad /Tattoo
24.Ā Ā Rael
25.Ā Ā Sunn Amps promo spots
26.Ā Ā Great Shakes ad
*Tracks 21, 24 & 25 previously unreleased
CD TWO: THE WHO SELL OUT –Ā STEREO ALBUM
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7.Ā I Can See for Miles
8.Ā I Canāt Reach You
9.Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael
BONUSĀ TRACKS – STEREO
14. Rael NaĆÆve (complete with organ coda ending)
15.Ā Mary Anne With the Shaky Hand (US single version)
16.Ā Ā Someoneās Coming
17.Ā Ā Summertime Blues
18.Ā Ā Glittering Girl
19.Ā Ā Early Morning Cold Taxi
20.Ā Ā Girlās Eyes
21.Ā Ā Coke After Coke
22.Ā Ā Sodding About
23.Ā Ā Things Go Better with Coke
24.Ā Ā Hall of The Mountain King
25.Ā Ā Jaguar
26.Ā Ā Rael (remake; IBC version) / Track Records outro
*Track 14 previously unreleased
CD THREE:Ā STUDIO SESSIONS 1967 / 68
1. Glittering Girl
2. Girl’s Eye
3. The Last Time (Take 8)
4. Under My Thumb (Take 3)
5. Our Love Was (Take 2)
6. Relax (4-track to 4-track mix with Pete vocal)
7. Relax (Takes 1 and 2)
8. Mary Anne With the Shaky Hand (Takes 1 & 9)
9. Relax (Remake Take 4)
10. I Can See for Miles (full version)
11. Medac (Take 11)
12. Odorono (Take 3) (2018 remix)
13. Heinz Baked Beans (Takes 1 & 3) (2018 remix)
14. Top Gear (Takes 1 & 2) (2018 remix)
15. Premier Drums (Takes 1 & 3) (2018 remix)
16. Charles Atlas (Take 1)
17. Rotosound Strings (Take 1) (2018 remix)
18. Track Records (2018 remix)
19. John Mason Cars (Takes 1 – 3) / Speakeasy / Rotosound Strings / Bag Oā Nails (2018 remixes)
20. Itās A Girl (aka āGlow Girlā) (Takes 1 & 3)
21. Mr Hyde (1st stage mix Take 1)
22. Little Billy (Takes 1 & 3)
23. Mrs Walker (aka āGlow Girlā) (4-track to 4-track mix, take 7)
24. Call Me Lightning (Take 1 backing track, stereo mix & jam)
25. Dogs (Take 3)
26. Melancholia (Take 1)
27. Shakinā All Over (Take 3)
28. Magic Bus (Take 6)
*Most tracks on CD 3 include studio chat, all tracks previously unreleased in this form.
CDĀ FOUR: THE 1968 RECORDINGSĀ (āTHE ROAD TOĀ TOMMYā)
1. Glow Girl
2. Faith in Something Bigger
3. Dr Jekyll And Mr Hyde
4. Call Me Lightning
5. Little Billyās Doing Fine
6. Dogs
7. Melancholia
8. Fortune Teller
9. Facts Of Life (aka āBirds And Beesā, backing track)
10. Magic Bus (single version)
11. Call Me Lightning (US/UK mono single mix)
12. Dr Jekyll And Mr Hyde (UK mono single mix)
13. Dogs (UK mono single mix)
14. Magic Bus (mono, longer version)
*Track 9 previously unreleased
CD FIVE:Ā PETE TOWNSHEND ORIGINAL DEMOS
1. Kids? Do You Want Kids
2.Ā Relax
3.Ā Glow Girl
4.Ā Glow Girl (Version 2)
5.Ā Inside Outside USA
6.Ā Ā Jaguar
7.Ā Ā Little Billy
8.Ā Ā Odorono
9.Ā Ā Pictures of Lily
10.Ā Ā Relax (Version 2)
11.Ā Ā Melancholia (2018 remix)
12.Ā Ā Thinking of You All the While (āSunriseā Version 2)
13.Ā Ā Mary Anne With the Shaky Hands
14.Ā Ā I Can See for Miles
*All previously unreleased and exclusive to the Super Deluxe Edition.
BONUS 7ā DISCS:
Track UK 45:
- I Can See for Miles
- Someone’s Coming
Decca USA 45:
- Magic Bus
- Dr Jekyll And Mr Hyde
THE WHO SELL OUT TWO CD EDITION
CD ONE THEĀ WHO SELL OUTĀ – MONO ALBUM
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6.Ā Our Love Was
7.Ā I Can See for Miles
8.Ā I Canāt Reach You
9.Ā Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael
THE WHO SELL OUT TWO CD EDITION
CD ONE THE WHO SELL OUT – MONO ALBUM
1.Ā Armenia City in The Sky
2.Ā Heinz Baked Beans
3.Ā Mary Anne With the Shaky Hand
4.Ā Odorono
5.Ā Tattoo
6.Ā Our Love Was
7.Ā I Can See for Miles
8.Ā I Canāt Reach You
9.Ā Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael (+ Track Records run-off groove)
BONUSĀ TRACKS – MONO
14.Ā Ā Pictures of Lily
15.Ā Ā Doctor, Doctor
16.Ā Ā The Last Time
17.Ā Ā Under My Thumb
18.Ā Ā I Can See for Miles
19.Ā Ā Mary Anne With the Shaky Hand
20.Ā Ā Someoneās Coming
21.Ā Ā Unused Radio London ad / Early Morning Cold Taxi
22.Ā Ā Unused Radio London bulletin link /Jaguar
23.Ā Ā Unused Radio London ad /Tattoo
24.Ā Ā Rael
25.Ā Ā Sunn Amps promo spots
26.Ā Ā Great Shakes ad
*Tracks 21, 24 & 25 previously unreleased
CD TWOĀ THE WHO SELL OUTĀ – STEREO ALBUM
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See for Miles
8. I Canāt Reach You
9.Ā Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael
BONUS TRACKS ā STEREO
1. Rael NaĆÆve
2.Ā Mary Anne With the Shaky Hand
3.Ā Someoneās Coming
4.Ā Summertime Blues
5.Ā Glittering Girl
6.Ā Early Morning Cold Taxi
7.Ā Girlās Eyes
8.Ā Coke After Coke
9.Ā Sodding About
10. Things Go Better with Coke
11. Hall of The Mountain King
12. Jaguar
13. Rael (remake; IBC version)
2LPĀ STEREOĀ VINYL EDITION
DISC ONEĀ (ORIGINAL LP –Ā STEREO)
Side 1
1.Ā Armenia City in The Sky
2.Ā Heinz Baked Beans
3.Ā Mary Anne With the Shaky Hand
4.Ā Odorono
5.Ā Tattoo
6.Ā Ā Our Love Was
7.Ā Ā I Can See for Miles
Side 2
1. I Canāt Reach You
2.Ā Medac
3.Ā Relax
4.Ā Silas Stingy
5.Ā Sunrise
6.Ā Rael
Track Records run-off groove
DISC TWOĀ (BONUS TRACKS –Ā STEREO)
Side 1
1. Mary Anne With the Shaky Hand (US single version)
2.Ā Someoneās Coming
3.Ā Summertime Blues
4.Ā Glittering Girl
5.Ā Ā Early Morning Cold Taxi
6.Ā Ā Girlās Eyes
Side 2
1.Ā Coke After Coke
2.Ā Sodding About
3.Ā Things Go Better with Coke
4.Ā Ā Hall of The Mountain King
5.Ā Ā Jaguar
6.Ā Ā Rael (remake; IBC version)
2LP MONO VINYL EDITION D2C EXCLUSIVE
DISC 1Ā āODORONOāĀ REDĀ / DISC 2Ā āBAKED BEANā ORANGE
DISC ONE –Ā ORIGINAL LP – MONO
Side 1
1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5.Ā Tattoo
6.Ā Our Love Was
7.Ā I Can See for Miles
Side 2
1. I Canāt Reach You
2. Medac
3.Ā Relax
4.Ā Silas Stingy
5.Ā Sunrise
6.Ā Rael
DISC TWO – MONO BONUS TRACKS
Side 1
1. Pictures of Lily
2. Doctor, Doctor
3. The Last Time
4. Under My Thumb
5.Ā I Can See for Miles (
6.Ā Mary Anne With the Shaky Hand
7.Ā Someoneās Coming
Side 2
1.Ā Unused Radio London ad / Early Morning Cold Taxi
2.Ā Unused Radio London bulletin link /Jaguar
3.Ā Unused Radio London ad /Tattoo
4.Ā Ā Rael
5.Ā Ā Sunn promo spots
6.Ā Ā Great Shakes ad