A new report from Influence Central’s new report called Kids & Tech: The Evolution of Today’s Digital Natives is coming out this week. The report—which is a subsection from a larger, ongoing study of 500 women across the USA—details findings on the way that kids are using technology and reveals several interesting insights. The highlights include:
- The average age for a child getting their first smartphone is now 10.3 years
- Tablets have surged from 26% to 55% usage as kids’ device of choice during car rides. Smartphones trail at 45% (up from 39% in 2012).
- 64% of kids have access to the Internet via their own laptop or tablet, compared to just 42% in 2012
- 39% of kids get a social media account at 11.4 years. 11% got a social media account when they were younger than 10.
Additionally, some of Influence Central’s research paints a picture of parents who are relaxing a little bit about their kids’ access to the internet which is enabled by so many devices.
- While 85% accessed the Internet from a room shared with the family in 2012, that number dropped to 76% today, and 24% now have “private” access from their bedrooms (compared to 15% in 2012.)
