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Barbie Hits the Right Note with Women in Music Career Set
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Barbie Hits the Right Note with Women in Music Career Set

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Celia Cruz Becomes First Afro-Latina on U.S. Currency as Commemorative Quarter Enters Circulation
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Celia Cruz Becomes First Afro-Latina on U.S. Currency as Commemorative Quarter Enters Circulation

Eric Alper -
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Mattel Collaborates With Laverne Cox For First Transgender Barbie Doll
Music

Mattel Collaborates With Laverne Cox For First Transgender Barbie Doll

Eric Alper -
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This Vintage Ad From Mattel Shows The Very Cool Mickey Mouseketar
Music

This Vintage Ad From Mattel Shows The Very Cool Mickey Mouseketar

Eric Alper -
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Mattel Announces Global Licensing Agreement With Global Boy Band BTS
Music

Mattel Announces Global Licensing Agreement With Global Boy Band BTS

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Mattel and Google Reinvents the View-Master Toy to use with a Smartphone
Music

Mattel and Google Reinvents the View-Master Toy to use with a Smartphone

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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