UK alt-pop risers AFTERDRIVE return with “Fashion,” a dark, hazy plunge into modern romance, out now. The track pairs uptempo drive with sleek synth textures, pushing beyond guitar-band expectations as vocalist Ben Watts delivers a cool, magnetic performance. The video, directed and produced by Milc Creative, premieres at 6pm today. The band celebrates with a London headline show at The Social on March 9, with tickets on sale now.
Produced and mixed by Thomas Mitchener, “Fashion” captures late nights, chaotic encounters, and the pull of volatile attraction. Beneath the rush, the song probes the hollow edges of love in the social-media age, where desire burns fast and connection slips through your hands. It is moody, impulsive, and sharply self-aware, balancing tension with a glossy, future-facing sound.
Momentum continues to build. AFTERDRIVE recently supported The Entitled Sons across the UK and will join Maggie Lindemann for her UK and EU run beginning April 14 in Dublin. Following a sold-out hometown show at The Waterfront Studio and praise from BBC Radio 1’s Alyx Holcombe, the band steps forward with confidence. “Fashion” signals a bold chapter, sleek and undeniable.