Twice launch a series of pop-up stores in select cities celebrating their This Is For World Tour. The limited-time experiences feature immersive photo ops, interactive fan experiences, and exclusive new merchandise collections in Los Angeles, Toronto, Dallas, New York, and additional locations. All pop-ups operate from 10 am until 6 pm on scheduled dates and from 10 am until 4 pm on final days, with fans encouraged to arrive early due to limited quantities. The group also launched an online version for fans unable to attend in person.
The K-pop group released their fourth full-length album ‘This is For’ last year, debuting in the Top 10 of the Billboard 200 and marking their seventh consecutive Top 10 entry. Members Jeongyeon, Jihyo, and Chaeyoung recorded a special version of “Takedown” for the Netflix film K-Pop Demon Hunters, which reached number 50 on the Billboard Hot 100, while their hit single “Strategy” reached number 51. Twice launched the This Is For World Tour last fall with two sold-out shows in Seoul, followed by performances across Australia, Hong Kong, and Bangkok in late 2025, including a sold-out show at Kaohsiung National Stadium with over 55,000 fans. Following their Australian shows, the trek became the best-selling K-pop tour ever in Oceania.
Twice made history in 2025 as the first K-pop act to headline Lollapalooza Chicago, drawing one of the festival’s largest crowds, and as the first K-pop girl group to perform at the Victoria’s Secret Fashion Show in October. The 2026 tour launched last month with back-to-back sold-out shows at Rogers Arena in Vancouver before moving through Seattle, Oakland, Phoenix, and Dallas. The run recently wrapped a four-night stand at Los Angeles’ Kia Forum and now heads to Washington, DC for two shows on February 13 and 14, followed by stops in Belmont Park, Atlanta, Montreal, Boston, Austin, and more.