The modern world dictates its own rules for doing business, and often translates all business activities into the virtual world: it is fast, convenient, reliable. But even without the introduction of digital solutions, the automation problem is very acute: it is difficult to imagine today a business in which computer technologies would not be involved, whether it be complex production or growing flowers for sale.

Here is a simple example:

Two women live on the same street in neighboring houses. They are not familiar with each other, but they are united by one nice thing: both prepare cakes. Both began trying to cook to order in 2007. One has its own business, does not have time to hand out orders, has opened courses and is looking for a permanent workshop, although its cakes are tasty but quite standard, like an average cafe. The second one prepares something unrealistically tasty and home-made, but at the same time she made only 4 sales in 12 years and as a result, she cooks only for relatives. The fact is that the first coped with the total automation of production and marketing, and the second did not. This has become a decisive factor. True, a simple household example? And you can scale it to any size: from an advertising agency with two employees to a super corporation. Is automation really that important?

Let’s Start Small: What Resources Does Any Company Hold on To?

• Employees are the most important element without which the company itself will not be. They need to be managed, their work needs to be facilitated as much as possible so that they can redistribute efforts to tasks related to customers, development, etc., and not get bogged down in a monotonous routine.
• Management is also employees, but with special requirements: it is important for them to see what results their strategy brings, what are the dynamics of indicators, how effective are employees (KPI). The management needs a tool that will allow quick and capacious analysis and easy resolution of problems (for example, sharing leads or listening to problem calls when complaints come from customers).
• Clients – we consciously put them higher than production, because no matter how cool and mega-sophisticated your product is, if you have no one to sell it, you will not get anything from it (except for the exceptional pleasure of contemplating the work of your hands / brain, but with this special aesthetic you will not be full). They need a cool, prompt, and now also personalized service.
• Production – the most important process of creating a product, work or service in order to exchange all this for money from a client. It is important to be able to integrate all processes so that the production is on-time, in accordance with the requirements of customers.
• Data is not just “new oil”, but a valuable thing that should not be idle: it is important to collect, process and interpret the necessary and relevant information so as not to shoot sparrows from the gun with the efforts of the company, but to hit precisely at the target.

Now Consider How Automation Helps Each of These Resources

• Automation is convenient for employees: it speeds up and streamlines work, does not allow being distracted by unnecessary things or resolving personal issues during working hours. Automation of processes also creates a single information environment, for example, a client base, access to which is immediately available to all employees who need it. It helps to quickly, clearly and ideally do the nastiest job – to form and prepare documentation for printing. Helps to distribute the load within the team – thanks to planning tools. This greatly facilitates the work when you can go to the calendar, see the busyness of the entire company or unit and in three clicks to assign tasks or schedule a meeting. No calls, rallies and other side conversations, really time-consuming.
• For managers, automation is a powerful analytical tool that will help you make decisions quickly, not waste time on employee reports, but at the same time give you the opportunity to objectively evaluate the work of each employee. With it, you can easily check the work and evaluate its quality in the event of complaints or conflicts.
• Clients: The client never thinks whether you have CRM or not – he just feels it at his own pace according to the level of service and, on this basis, already decides whether to bring money to you or your competitor, which is automated to the teeth. Take a simple example: you run an online casino and want to make it in a format of no deposit casinos. You bought the basic software but did not configure it, and as a result, your customers cannot play without depositing money into the account, which means they will go to other, more friendly competitors. Automation increases the speed of customer service, it personalizes and concretizes the requests of your regular customers, allows you to adjust the timing and track errors in maintenance or work.
• Production: automation helps to control resources, remove downtime and errors, makes it possible to keep inventory records without spending time and human factors.
• Data: information controls the world, and automatic systems control information.

When Automation Is not Required?

Yes, there are cases when automation is not needed or it is not worth it.

• If automation is more expensive than potential income: until you understand how profitable your business is and whether it is ready to invest in automation, do not take up the implementation.
• If you have very few customers and the specifics of the business involves a small number of transactions (complex technological sectors, state-owned companies with a long operating cycle, etc.).
• If you are not able to provide effective automation: not just the purchase of licenses, but also the implementation, completion, training, etc.
• If your business is preparing for restructuring.
• If you don’t have an understanding of the processes, debugged relationships and everything suits you in this corporate chaos. If you want to change the situation – the automation of processes will be at your fingertips.

In general, the automation of the company is always good, but on one condition – you need to work on automation, this is not a magic key.

Want to write a speech for your class, but don’t know how to begin? Don’t worry, we understand that delivering a speech by converting words to minutes in a room full of people can be quite intimidating. But if you know how to play with words, you can craft a wonderful speech easily. Writing a convincing and effective speech comes with careful planning and having an eye for detail.

The main aim of delivering a speech is to motivate and inform the listeners which you can achieve by understanding their mindset and perspective. Before you start writing the speech, make sure that you have a good command over the language and understanding of the topic. Create an outline by identifying who are the listeners? What is the prime reason for writing the speech? What is the main topic? Peachy Essay offers 10 easy ways to write a better speech and make a first good impression.

1. Understanding the audience: Do you know who your audience is? You should keep the perspective of your audience in mind while crafting your speech. Once you have identified your audience, try to tailor the information according to their needs. While choosing the words, try to determine whether or not your audience will be able to comprehend the information. What level of language is suitable for your audience? The same goes for including technical terms and jargon in your speech.
2. Create an outline: Create a structure by dividing your speech into different sections. What are the points you can include in each section? What are the main ideas? Think of the statements and examples you can include to prove your point of view.
3. Read it twice: After you are done writing the first draft of your speech, read it at least 2-3 times. It will help you detect any transitional or language errors in the speech. Before you start reading, set the timer on your watch or phone, and note the number of minutes it takes you to deliver each section of the speech.
4. Follow the word count: How many words you can speak in a minute? It depends on a person’s speed when they talk. The word count of a speech is directly linked with the time limit you have been given. Consider the total number of minutes you have. This way you will be able to communicate all the main points of your speech on time.
5. Create sections: Divide your speech into various sections which usually include an introduction, valid points, strong statement, examples, and conclusion. The introduction should be at least 2 minutes long. Introduce your topic and include an anecdote to raise the interest of your audience. You can also use the mind mapping technique to represent ideas and concepts in your speech. It will help you arrange thoughts and concepts. Get more custom writing ideas here.
6. Language quality: Remember you are writing a speech about your audience and not for yourself. Check the tone and language of your speech while creating the first draft. Use common words rather than complex vocabulary as it can confuse your readers. Edit your speech by reading it word to word. Try to spot jargon and spelling errors. Also, to improve the language quality of your speech, check the length of sentences. Write short and simple sentences, instead of writing one longer sentence. Your audience must be able to grasp what you are trying to convey.
7. Introduction: The introduction section is one of the most important parts of a speech. Use this section to convince your audience why they should listen to you. Tell your audience why you are giving the speech. Keep your audience engaged from the very beginning by including real-life examples that they find relatable. You can achieve this by establishing a connection between you and your audience.
8. Including anecdote: In the seventh point, we have talked about establishing a connection with the audience. To achieve that, you can include an anecdote in your speech. Start by telling an interesting story that is related to the topic of your speech. Try to keep it short and up to the point as you may have limited time. It is an effective way to grab the attention of your audience and engage with them on a personal level.
9. Ask a question: There are two types of questions you can ask your audience to kick-start a conversation. It can be either a response question or a rhetorical question. Ask questions from your audience, listen to their views, and then explain to them the main concept. Once they are indulged in the conversation, you can state your viewpoints effectively.
10. Connect with listeners: One of the main reasons for delivering a speech is to connect with your target listeners and motivate them. While writing down your speech, make sure that the content you have included is relevant to your topic. You may have a lot of interesting things to share, but remember you are on a time crunch. Do you have a specific goal in your mind? If your answer is yes, then ensure that you convey the right message to your listeners.