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Discount Tire Partners With Multi-Platinum Artists, Walk Off The Earth, For 2020 “Let’s Get You Taken Care Of” Campaign

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Discount Tire Partners With Multi-Platinum Artists, Walk Off The Earth, For 2020 “Let’s Get You Taken Care Of” Campaign

Discount Tire, the world’s largest retailer of tires and wheels, expanded its latest brand campaign with a partnership and jingle featuring the critically acclaimed, multi-platinum pop band, Walk Off the Earth.

Discount Tire’s “Let’s Get You Taken Care Of” campaign, which debuted in 2019, launched its second ad series this week titled “Life’s Roads.” Spots feature the new “Let’s Get You Taken Care Of” jingle, performed by Walk Off the Earth (WOTE), and demonstrates how drivers can rely on Discount Tire help ensure their safety on the road while taking care of tire woes.

In addition, Discount Tire is sponsoring Walk Off the Earth’s 24-date U.S. tour, “HERE WE GO!,” and is offering fans a chance to win concert tickets in select cities. The three-month tour starts February 12 and will be a fun, interactive, one-of-a-kind experience for concertgoers.

“2020 is going to be a year to remember with new music, an entirely new tour and a way to connect with WOTElings all around the world,” said Walk Off the Earth. “We’re excited to partner with Discount Tire as they understand exactly what we’re trying to do: create genuine, human connections and constantly exceed expectations through our craft!”

For more information on how to enter to win tickets, visit here.

Discount Tire, based in Scottsdale, is the world’s largest independent retailer of tires and wheels. Founded in 1960 by Bruce Halle, they serve customers at more than 1,000 stores in 35 states. The company does business under the trade name Discount Tire in most of the U.S., America’s Tire in parts of California, and Discount Tire Direct in markets outside the reach of retail stores. Discount Tire is a primary sponsor of the No. 2 Ford Mustang driven by Brad Keselowski in the Monster Energy NASCAR Cup Series. Discount Tire is also the official wheel and tire retailer of Monster Energy AMA Supercross.

Walk Off the Earth is a Juno Award winning, multi-platinum musical phenomenon currently taking the world by storm. Based just outside Toronto in Burlington, Ontario, their brilliant 5-people-playing-one-guitar interpretation of Gotye’s “Somebody That I Used to Know” exploded on YouTube, garnering over 180 million views. Since then, the band has released a string of successful original songs including, “Red Hands” (#1 at AAA), “Fire In My Soul” & “Rule The World” (multi-platinum in Canada); sold out venues across the globe, from Red Rocks to Wembley, and collaborated with some of the biggest artists in the world (Keith Urban, Snoop Dogg, Nicky Romero, & Steve Aoki).

Harry Styles to Headline Pepsi Zero Sugar Super Bowl LIV Party on Friday, Jan. 31 with Special DJ Performance by Mark Ronson

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Harry Styles to Headline Pepsi Zero Sugar Super Bowl LIV Party on Friday, Jan. 31 with Special DJ Performance by Mark Ronson

Today, Pepsi announced chart-topping international superstar Harry Styles is set to headline the brand’s annual Super Bowl weekend party. Harry, who is about to embark on his international Love on Tour, will take the Pepsi Zero Sugar stage for what is sure to be an epic genre-bending performance of his multi-platinum debut Sign of the Times and new global hits including Adore You and Watermelon Sugar from his critically-acclaimed second solo album, Fine Line. Also performing a special DJ set that evening is Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson. Ronson released his fifth studio album Late Night Feelings in 2019 to rave reviews.

This year’s event celebrates the new bold look of Pepsi Zero Sugar with a redesigned matte black can and black tab, on shelves now. Planet Pepsi Zero Sugar will showcase the unapologetic new look and attitude of the zero-sugar cola and is one of many events before, during and after Super Bowl LIV – including the “America Wins Zero” promotion. The event follows a legendary list of previous Pepsi Super Bowl parties featuring artists like Travis Scott, Bruno Mars, Pharrell and more.

Planet Pepsi Zero Sugar will be built at Meridian at Island Gardens on Watson Island, transforming the 65,000 square foot custom-built destination into a bold, alternate reality blanketed in neon lights, LED walls, mirrors with projection mapping and more. Celebrating Pepsi’s unique and unparalleled history in music and entertainment, Planet Pepsi Zero Sugar brings the exciting new look and feel of the Pepsi Zero Sugar matte black can to life in a way that only Pepsi can. Alongside Harry Style’s ethereal music style, the out-of-this world build out will transport fans to a transcendent audio-visual experience unlike anything else at Super Bowl LIV.

General admission tickets go on sale beginning at 3:30 p.m. ET today; this event is for ages 18+. Fans should follow Pepsi (@Pepsi) and HSHQ (@HSHQ) on social media for the latest updates around the Planet Pepsi Zero Sugar party at Meridian at Island Gardens.

Harry Styles has returned with his critically acclaimed second solo album Fine Line — his first piece of new music in two years. It’s a new chapter in the story he’s been building for the past ten years—a musical journey unlike any other. Styles’ Fine Line, released in December 2019 on Columbia Records, achieved an array of history-making records and topped the charts at #1 in over 20 countries. The album, which features the new single “Adore You,” debuted at #1 in the U.S. on the Billboard 200 with over 478,000 equivalent album units sold, making history as the biggest sales week for a solo U.K. male artist’s album since Nielsen Music began electronically tracking sales data in 1991, and was the 3rd highest debut for any artist in 2019. Harry is nominated for Best Male and Mastercard Album of the Year at the 2020 BRIT AWARDS. He will kick off his world tour Love on Tour in April 2020 in support of Fine Line. Styles became an overnight sensation with the band One Direction which conquered the world, touring and scoring hits at a frantic pace, while he began to evolve as a songwriter and performer. Styles went his own way in spring 2017 when he dropped his first solo single: the double-platinum piano epic “Sign of the Times,” which Rolling Stone named the Song of the Year. His self-titled debut album released in May 2017, entered the Billboard 200 at #1 and topped charts at #1 in over 55 countries. The timeless 10-track album confirmed Styles as an artist schooled in the classics, while still breaking new ground. He toured the album in 2017 and 2018 with 90 sold-out shows in over 20 countries. He made his acting debut in Christopher Nolan’s Oscar-nominated film “Dunkirk” in July 2017, becoming the first British artist with a #1 debut single, album and film in the same year.

Mark Ronson is an internationally renowned DJ and Academy-Award-winning, seven-time-Grammy-Award-winning and Golden Globe-winning artist and producer.

Ronson spent the first eight years of his life growing up in London, England before moving with his family to New York City. Already a keen student of music, and a huge fan of hip hop, he was 16 when he first began creating mixtapes and trying his hand at DJing. That early passion set him on a path to music production, recording and songwriting that has resulted in a career highlighted by work on a multi Grammy-winning album by Amy Winehouse, as well as his own Grammy-winning, global smash hit with Bruno Mars, “Uptown Funk.” Along with releasing four successful albums under his own name, his resume includes production work for some of music’s biggest names, including Adele, Paul McCartney, Duran Duran and Lily Allen. More recently, he helmed Lady Gaga’s acclaimed fifth album, Joanne and Queens Of The Stone Age’s lauded Villains. In 2018 he released a string of singles with Diplo under the name Silk City, including the current world wide hit “Electricity” with Dua Lipa, which earned him a Grammy Award for “Best Dance Recording” in 2019.

He is a co-writer of the song “Shallow,” recorded by Lady Gaga and Bradley Cooper for the movie A Star Is Born, for which he earned an Academy Award for “Best Original Song,” a Golden Globe Award for “Best Song Written for a Motion Picture,” and 2 Grammy Awards.

Most recently Mark collaborated with Miley Cyrus, Camila Cabello, Lykke Li, YEBBA and more for his fifth studio album Late Night Feelings, which was released in June to rave reviews.

He is currently based in Los Angeles where he operates his record label, Zelig Records, home to fast rising star King Princess. To date, Ronson has 1 Academy Award, 7 Grammy Awards, 2 Brit Awards, 1 Golden Globe Award and 1 MTV VMA Award to his name.

Pepsi Partners With Telemundo’s “La Voz” To Celebrate Hispanic Culture And Next Big Musical Superstar

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Pepsi Partners With Telemundo’s “La Voz” To Celebrate Hispanic Culture And Next Big Musical Superstar

Today, Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC’s award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar. Pepsi will level up the season two “La Voz” prize, bringing the original $100k grand prize up to an epic $200K.

The integration will span the blind auditions, battle rounds and live performances. It will feature cups branded with Pepsi in the coaches’ chairs and include Pepsi branding across a number of touchpoints: multi-screen presence throughout the season, in-show and out-of-show custom activations on linear and social and prominent thematic storylines woven throughout the season.

The integration will also bring to life and feature the newest U.S. Pepsi campaign tagline, “That’s What I Like” (“Es Lo Que Quiero”). Launched earlier this month, the new tagline is the brand’s first in two decades and is inspired by the most loyal Pepsi drinkers, who proudly like what they like and live their lives out loud without worrying about what others will think – whether that’s belting out a song at karaoke, clapping at the end of a movie, or simply enjoying a Pepsi. Pepsi unveiled five new national commercials to launch the new tagline, three of which were developed in partnership with the Pepsi brand’s Hispanic agency, Alma (“DJ BBQ,” “Subway,” and “Lavandería). The new ads spotlight various everyday people getting lost in a moment and finding themselves dancing in unexpected places or situations, despite the amused gaze of onlookers. Each spot is underpinned by a variety of upbeat music spanning hip-hop, dance hall, Latin pop tracks and more. The spots will air across English and Spanish-speaking properties to reach the brand’s ever-growing fusionista fans, Latinos celebrating and blending their Hispanic and U.S. cultures.

The premiere episode of season two of “La Voz” is set to air on Sunday, January 19th at 9pmET/8pmCT.

Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer

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Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer

Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world’s largest advertising stage. The :30 TVC spotlights the orange and red dust that all Cheetos fans proudly wear on their fingertips, known officially as Cheetle, and will kick off Cheetos’ newest marketing campaign, “It’s a Cheetos Thing.”

Beloved ’90s hip-hop star MC Hammer is the star of the new commercial, as seen in the teaser released today on Cheetos’ social channels [See here]. The teaser video explores the origins of one of MC Hammer’s most beloved songs, “U Can’t Touch This” — which celebrates its 30th anniversary this week — and asks the question, “Was Cheetos and Cheetle the inspiration behind the iconic track?” Fans are transported back to the 1990s before MC Hammer debuted his hit song, showing that it all began with a bag of Cheetos and Cheetle-covered fingertips. The teaser is in preparation for the full Super Bowl commercial that will give a nod to Cheetle-covered fingertips being not just a delicious treat, but a permission slip to escape the mundane routines of everyday life.

“Cheetos is such an iconic and beloved brand that has gained even more popularity in the last decade, so we saw the Super Bowl as the only fitting place to debut our biggest product launch in a decade with Cheetos Popcorn,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “And of course, joining our mischievous brand identity in a playful way with MC Hammer was a perfect fit. It’s two icons coming together — Cheetos and Hammertime — in a relatable story about the Cheetle that sticks to everyone’s fingers when eating Cheetos.”

Cheetos last had an in-game Super Bowl TVC in 2009 during Super Bowl XLIII when the Pittsburgh Steelers defeated the Arizona Cardinals. Since then, the brand has seen an even greater surge in popularity on the back of numerous experiential campaigns and partnerships such as the Cannes award-winner “Cheetos Museum”; a pair of Cheetos restaurants; a fashion show at New York Fashion Week; and collaborations such as Mac N’ Cheetos with Burger King and the KFC Cheetos Chicken Sandwich. The Flamin’ Hot line has further ingrained the brand in pop-culture, showing up everywhere from celebrity social media postings to music videos from the biggest artists in the world to celebrity chef culinary creations to runway fashion.

Martin Guitar Debuts Breakthrough Guitar That Redefines What An Acoustic-Electric Can Do

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Martin Guitar Debuts Breakthrough Guitar That Redefines What An Acoustic-Electric Can Do

C. F. Martin & Co. (Martin) introduced, at the Winter NAMM Show in Anaheim, California, the SC-13E, a new guitar with a brand-new body shape, designed from the ground up to be extremely comfortable and remove the limitations of a conventional cutaway acoustic-electric.

“By observing and talking to musicians over the years, we were able to identify challenges with conventional acoustic cutaways and address them,” said Vice President of Product Development Fred Greene. ” With the SC-13E, we wanted to create an acoustic guitar with the comfort and playability of an electric.”

The thoughtfully designed SC-13E is packed with innovations, including:

  • The all-new shape that is designed for comfort and sonic balance.
  • A revolutionary cutaway design that completely removes the heel, allowing full access to every fret without contorting your hand.
  • The groundbreaking Sure AlignTM neck system, with a linear dovetail neck joint, that allows for easy adjustments to the action and neck tension.
  • A 13-fret position neck joint with a 25.4″ scale length that offers the tone of a long scale and the playability of a short scale.
  • A low-profile neck, ergonomically designed for improved playing positions and comfort.
  • An onboard Fishman® pickup, complete with a built-in tuner.
  • New appointments that give the guitar a stunning aesthetic, including new inlays and koa fine veneer.

“Our product team continues to break the mold and bring new and exciting innovations to life,” said C. F. Martin & Company Chairman and CEO Chris Martin. “I am pleased to add the SC-13E to our product line, and I encourage both acoustic and electric guitar players to give it a try. They’ll be impressed by what they can accomplish.”

C. F. Martin & Co. has been Inspiring Musicians Worldwide® for nearly two centuries with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company’s long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies.

With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the “Dreadnought” size guitar.

Martin has also led innovations in strings, such as introducing the first high-tensile strength steel-string core wire; the first nickel acoustic strings (Martin Retro®); the proprietary Titanium Core strings; and now the groundbreaking, new Authentic Acoustic line, which offers unmatched stability, tone, comfort, and longevity.

YouTube Phenoms Announce The Dude Perfect 2020 Tour

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YouTube Phenoms Announce The Dude Perfect 2020 Tour

Dude Perfect – Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton – announced The Dude Perfect 2020 Tour. The YouTube sensations hit the road for their first ever live tour this year, completely selling out all 20 of their arena dates this summer.

In their second live tour, the fans will experience the Dudes up close and personal when they bring the action right into the audience with crazy stunts, competitive battles, some of their most funny and embarrassing stories, outlandish stereotypes (maybe an appearance from the rage monster) and several of their most popular segments from their award winning Overtime series like Cool not Cool and Wheel Unfortunate with Ned Forrester.

“After incredibly positive feedback from the fans who completely sold out our first ever tour, we’re back this summer better than ever in even larger arenas,” said Coby Cotton. “With new competitions, more comedy, and all the excitement and action you’d expect from us here at Dude Perfect, we know that the 2020 Dude Perfect Tour will be your family’s favorite memory of the summer.”

The 30-city North American tour will kick off May 28th in Greenville, SC and make stops in Miami, Cleveland, San Antonio, Toronto and more before wrapping July 23rd in Boston, MA. Full itinerary below.

The Dude Perfect 2020 Tour Dates:
05/28/2020 Greenville, SC Bon Secours Wellness Arena
05/29/2020 Jacksonville, FL VyStar Veterans Memorial Arena
05/30/2020 Orlando, FL Amway Center
05/31/2020 Miami, FL AmericanAirlines Arena
06/04/2020 Cleveland, OH Rocket Mortgage FieldHouse
06/05/2020 Washington, DC Capital One Arena
06/06/2020 Raleigh, NC PNC Arena
06/07/2020 Louisville, KY KFC Yum! Center
06/11/2020 Memphis, TN FedExForum
06/12/2020 Bossier City, LA CenturyLink Center
06/13/2020 San Antonio, TX AT&T Center
06/14/2020 Fort Worth, TX Dickies Arena
06/18/2020 Wichita, KS INTRUST Bank Arena
06/19/2020 Lincoln, NE Pinnacle Bank Arena
06/20/2020 Sioux Falls, SD Denny Sanford PREMIER Center
06/21/2020 St. Paul, MN Xcel Energy Center
06/25/2020 Albany, NY Times Union Center
06/26/2020 Bridgeport, CT Webster Bank Arena
06/27/2020 Philadelphia, PA Wells Fargo Center
06/28/2020 Uniondale, NY NYCB LIVE, Home of The Nassau Veterans Memorial Coliseum
07/10/2020 Tacoma, WA Tacoma Dome
07/11/2020 Portland, OR Moda Center
07/12/2020 Vancouver, BC Rogers Arena
07/15/2020 Calgary, AB Scotiabank Saddledome
07/16/2020 Edmonton, AB Rogers Place
07/17/2020 Saskatoon, SK SaskTel Centre
07/18/2020 Winnipeg, MB Bell MTS Place
07/21/2020 Toronto, ON Scotiabank Arena
07/22/2020 Ottawa, ON Canadian Tire Centre
07/23/2020 Boston, MA TD Garden

Behind The Vinyl: Myles Goodwyn of April Wine, “Rock and Roll is a Vicious Game”

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Myles Goodwyn of April Wine sat down with Toronto’s Boom FM to talk about his song “Rock and Roll is a Vicious Game” and how ruthless the rock and roll lifestyle can be. Without naming the “greats” who were the victims of the industry in the song, Myles gives us more insight about who he was thinking of when he wrote it.

George Harrison’s rarely-seen music video for “Crackerbox Palace” directed by Monty Python’s Eric Idle

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George Harrison’s rarely-seen music video for “Crackerbox Palace” directed by Monty Python’s Eric Idle

Filmed at his home, Friar Park, George Harrison chose his friend to direct this music video – Monty Python’s Eric Idle. Theguy at the beginning in drag pushing the pram is Eric’s longtime musical collaborator and friend Neil Innes.

Video: The Rolling Stones rehearsing for Saturday Night Live, in 1978

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Video: The Rolling Stones rehearsing for Saturday Night Live, in 1978

In 1978, The Rolling Stones made their first appearance as the hosts and musical guests for Saturday Night Live, and here’s 40-minutes of their rehearsal of “Shattered”, “Beast of Burden” and “Respectable”.

Oprah Winfrey commentates WWE matches (1985)

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Oprah Winfrey commentates WWE matches (1985)

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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