The findings come from the Media Insight Project, a joint initiative of the American Press Institute and the Associated Press-NORC Center for Public Research at the University of Chicago. The researchers surveyed 1045 millennials in January and February of this year, supplemented by focus groups.
The survey found 77 percent had paid in the last year for movies and television, 69 percent for cable, 54 percent for music and 51 percent for video games. Roughly 30 percent had paid for print magazine or newspaper subscriptions. Adding in various digital options, 53 percent pay for some sort of news.
Even among those who say keeping up with news is important to them, only half pay for content, the rest getting what they need free. And even among those who do pay, the largest source of news is free service like Facebook or Google.
Via Poynter
