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Why use a white label SEO audit tool

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By Sam

The potential advantages of looking into white label SEO can be very rewarding. In this article, I aim to inform on why white label SEO maybe the way forward, hopefully answering any uncertainties you have surrounding the tool

Why use a white label SEO audit tool

The requirements of a white label SEO audit tool

The SEO process

SEO is in demand for all online businesses. But, what about white label SEO?

Before, we go into depth on white label SEO being an audit tool. We must understand what white label SEO is.

White labelling involves the repackaging of a service under a different brand name to the customer. Under most occasions, the customer is unaware of the origin of the service or the product.

The success of a white labelling may depend on two areas. These areas are:

  • The service that is being re-packaged
  • The quality of the service

In this case, SEO is being re-packaged. SEO is in demand and a widely used tool for all online businesses. Therefore, there is a strong chance that a white label SEO audit tool will have a target market.

WIth some services being re-packaged, there is always a chance that you may not be able to get a target market for that service. SEO, is universally recognised as important for online businesses.

The next requirement we have is the quality of the SEO audit tool. Lets explore this.

The requirements of a white label SEO audit tool

If you are looking into white label SEO, you will be either a white label SEO provider or you want to offer a white label SEO audit tool on your site, either as a representative of your business or as a side to your main service.

Whatever demand you have, understanding the fundamental traits of what a consumer expects from an SEO audit tool is going to be vital, to enhance the user experience.

Your SEO audit needs to include an in depth analysis of your customers website. You need to cover the following areas:

  • Free audit
  • Easy to use layout
  • Fast
  • Offer a variety of SEO tools

If you are a white label SEO provider, then you may benefit from making this service free to use for your customers. This may help you to increase demand and target a wider audience.

Many struggling businesses will be looking into getting a free audit tool of their website. A free audit is the starting block to the SEO process.

You also want to make sure that the audit tool itself and the way it’s being advertised on your site, is easy to use for the user. This means that the user will be able to access and read more on what SEO service you are offering. They need to know exactly what they are getting into.

One requirement that your audit needs to have is speed. When it comes to SEO, speed will increase user satisfaction.

The last point refers to the content of your audit tool. SEO covers a wide range of areas of a website. Consider the below heading.

The SEO process

For white label providers, it would make sense to understand what the SEO process entails, so that you deliver the best service possible.

Here are some of the points to look for:

  • Keyword research
  • User experience
  • Competitor analysis

These three points will be included in on-page and off-page SEO. For a better user experience, make sure to include all the points that come under the terms on-page and off-page SEO.

White labelling works best, when the service is delivered at its most advanced.

Author bio

Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for Kemistri. When he is not writing, he can be found grabbing a coffee or playing guitar.

 

 

 

 

Calgary Pop Songbird K BESD Embraces “Our Love” with New Single — Available Now!

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Calgary Pop Songbird K BESD Embraces “Our Love” with New Single — Available Now!

If Canadian songbird K BESD’s previous single, “TUFF TIMES,” was the call, her latest in “Our Love” is the answer.

Available now, BESD continues to solidify her status as an anthem enthusiast and purveyor of better days, and now she’s back — imploring audiences to stand up with this new, emotionally-charged offering.

Packed with the Calgary-based powerhouse’s vocals, swooping melodies, and motivational lyrics, “Our Love” reminds the listener that regardless of what happens, love will be the lasting foundation you can count on, stand on, shout from, and cling to.

Pop in fashion, and R&B in sultry pockets, “Our Love” carves its charming message in a welcomed ear-worm type of way; packed with plenty of layered vocals, the song also features the sounds of a gospel choir — which lends to the overall vibe of a song about overcoming and relying on love to save the day. The adorable, unexpected twist in the bridge, is the inclusion of the beautiful cameo of a children’s choir and clapping percussion.

“Our Love” offers to take your heart for a walk, and then forces it to explode with emotion. Creating the track, BESD says, “When I started writing this song, I was thinking a lot about what’s going on in the world. Its current state brings out so many emotions in us including fear, which can show up as frustration and anger creating divides in a time (when) we need each other most.

“In addition to this, I was feeling very reflective and thinking about some things I wanted to change in and around me,” she continues. “I considered what had gotten me through my most challenging times thus far…”

It was ‘her people’ that kept her together, she adds, saying: “Your family, whether blood or chosen, and your community are what get you through.”

The song features a variety of artists, and collaborators, many of whom BESD was introduced to through social media. “The entire process has been very special to me,” she reveals. “I’ve never collaborated with this many artists and although I was connected to many via social media, we hadn’t had the opportunity to meet.

“We have Carsten Rubelling on the trombone, Randy Hutchings on vocals and acoustic guitar, Dempsey Bolton on vocals and keyboard. We also have features from a variety of artists including Lyrique, A.Y.E., Rondel Roberts, Transit22, Amy Bishop and more, and the kids at the very end. The compilation gave this song a whole new meaning I never could have imagined.”

The song’s subsequent official music video was shot in Calgary’s history Ramsay area, and features the NVRLND Arts Foundation, where it was recorded and mixed. “Individual video of each artist edited into one highlights our sense of community and togetherness through music,” BESD says.

“Our Love” is available now.

Toronto Folk Group SAMWAYS Tease Their Upcoming Debut with New Single, “The Wind of Death”

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Toronto Folk Group SAMWAYS Tease Their Upcoming Debut with New Single, “The Wind of Death”

Don’t let the title fool you… The folk music forecast just got brighter and livelier with the release of “The Wind of Death” from Canadian acoustic quartet, Samways.

The second single to drop ahead of the group’s forthcoming debut album, the song juxtaposes   a muscular, driving rhythm and sunny vocal harmonies with the moving poem, “The Wind of Death.” Written by Canadian poet and journalist Ethelwyn Wetherald well over a century ago, the poem touches on the tenuous and reflective last moments of someone’s life.

The wind of death, that softly blows
The last warm petal from the rose
The last dry leaf from off the tree
Tonight, has come to breathe on me

Respectively all known and loved Toronto-based artists in their own rights, lead songwriter, guitarist and composer Nathan Hiltz — and the vocal trio of Shannon Butcher, Jessica Lalonde and Melissa Lauren — have combined their formidable talents to form the creative core of Samways.

As they succinctly put it, they create and perform “acoustic music with lyrics drawn from early Canadian poetry.”

What kinds of acoustic music and poetry? Original folk inspired jazz and the 19th and early 20th century works of famed Canadian poets such as Bliss Carman, Susannah Moodie, E.J. Pratt, Agnes Maule Machar and of course, Ethelwyn Wetherald.

The music for “The Wind of Death” also comes from a mash-up of different worlds…

The song answers a question: What would it sound like if Sonny Greenwich joined the Gordon Lightfoot band? Greenwich, an arch top jazz guitarist from Montréal with a psychedelic, Coltrane-influenced style, and Canadian folk legend Lightfoot, are both big inspirations for Hiltz.

While in his twenties, Hiltz was a jazz purist working at Toronto’s Ring Music, and Lightfoot used to come around to the shop. “I absolutely knew who [Lightfoot] was but had no idea what he sounded like,” Hiltz explains. “All I remember is this badass who parked his big, old-man Cadillac in the no parking zone out front of the store.

“He came in and said ‘I’m Gordon Lightfoot. I’m here to pick up my guitar’.”

Those moments stuck with Hiltz and years later, as his musical tastes opened up, he devoured Lightfoot’s entire discography, citing his beautiful music as a driving force in the creation of Samways.

Unlike the group’s first single “Untrodden Ways,” “The Wind of Death” is more akin to Lightfoot’s “Summer Side of Life” than “Long River.” Now, replace Lightfoot with three powerful female singers and you have Samways’ signature and fully-satisfying sound.

Samways has delighted audiences with their captivating performances at notable, pre-pandemic live showcases such as the Toronto Reference Library’s Winter Concert Series and the Markham Jazz Festival; their homegrown popularity has already risen enough to land the band a recording grant from the Toronto Arts Council.

Florida Funk Rock Four-Piece NIGHTFLY Want to Know “Who’s In” For Their Swingin’ New Single

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Florida Funk Rock Four-Piece NIGHTFLY Want to Know “Who’s In” For Their Swingin’ New Single

Funk-rock four-piece Nightfly want to know “Who’s In” when it comes to this, their swingin’ and groove-infused new R&B single.

In layman’s terms, “Who’s In?” is five minutes of straight-up good vibes, and a must-listen for anyone feeling extra stuck inside during the ongoing COVID-19 pandemic.

The R&B-inspired track is the latest to land from the Florida-based quartet’s recent three-track EP, But Wait, There’s More (2021). Driven by a jazzy combo of piano licks, bass grooves, and buttery guitar melodies from lead guitarist Whitey Bryan’s beautiful and aged Fender Telecaster (as seen in the music video), the funk doesn’t stop start to finish.

The colourful music video — which was shot mostly from the homes of each member, Dianne Moore, Seth Bernstein, Andre Follot, and Whitey Bryan — includes happy-go-lucky photographs and clips of animals, as well as shots of the band enjoying themselves in just the present day, and before the global pandemic hit.

On the creation of the song, Moore reveals it was inspired by her experience of once being involved in a political movement. “The lyrics can be applied to any situation where people throw themselves into any task, pursuit, work or hobby at the expense of personal relationships and one’s own happiness,” she says.

Bernstein called the writing of the brand-new single “quite organic,” adding that it started with one of Bryan’s blues-inspired guitar riffs and came together like a great recipe. “Whitey came in with this great blues guitar riff, and the words ‘who’s in’ just appeared in mind,” he recalls. “The music followed just as easily for all of us, as well.

“I’ve always been a fan of New Orleans second line, where it’s like a feel-good, travelling dance party, and this felt like the perfect groove.”

With their debut album, Honey Jelly Jam out in 2016, But Wait, There’s More is the four-piece’s official sophomore offering. Having formed back in December of 2012 on the East Coast of central Florida, in the small city of Sebastian, Nightfly started with two simple goals in mind: provide the people with a soulful, funky, rockin’ good time, and do it with a sense of originality vs. rehashing expected clichés.

“Who’s In” and But Wait, There’s More are available now.

MF DOOM’s Isolated Vocals For “DOOMSDAY”

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MF DOOM’s Isolated Vocals For “DOOMSDAY”

When I was led to you
I knew you were the one for me
Come through, dig the sound
I swear the whole world could feel you MC

Operation: Doomsday is the debut studio album by rapper MF Doom, marking his return to the hip hop scene after the demise of his group KMD. The album was released through Fondle ‘Em Records on 20 April 1999 and reissued by Sub Verse Records in 2001 with a slightly altered track listing. Operation: Doomsday has been ranked as one of the greatest hip hop albums of all time, and a deluxe remastered version of the album was released by Doom’s own Metal Face Records on 24 October 2011.

Great panel ahead: Kicking Against It: Ageism & Women In The Music Industry

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Great panel ahead: Kicking Against It: Ageism & Women In The Music Industry

The Sled Island Music & Arts Festival and Byta, the platform for sending digital audio files and streams, are proud to present the second in a regular series of free, online conversations about the changing landscape of music called Tête-à-Têtes.

If “rock & roll is a young man’s game,” then where exactly does that leave women over the age of 25? Compounding the myriad of issues relating to sexism in the music industry, there is an added layer of ageism that, to this day, applies wrongfully and exponentially more to women looking to progress their artistic or professional practices than it does to men. The unfair race against time creates very real barriers to women picking up instruments for the first time, experiencing the long-term success and credibility that they could otherwise rightfully earn, and moving into positions of authority within the overall industry to enact change. As a result, we are all, quite simply, missing out.

Three women will discuss the challenges, inspirations and opportunities they see standing before them from both established and new-to-music perspectives alike. Anne Backus had never picked up an instrument before trying to teach herself the drums and ultimately enrolling in the Ladies Rock Camp organized by Girls Rock Camp Atlanta, an experience she considers to be one of the most empowering she’d ever been a part of. Amber Goodwyn is the Artistic Director of the Regina Folk Festival, former Program Director of CJTR, and critically-acclaimed musician (Natural Sympathies, Cobra & Vulture). Gabrielle Rubaine is the Outreach & Development Director of Music Managers Forum Canada, former artist, and important catalyst in diversity initiatives that continue to this day at FACTOR.

Time: May 4, 2021 2:00pmET, and it’s free: https://us02web.zoom.us/webinar/register/WN_37HDsjczR0m8mxflq0rV7g?mc_cid=37d36dd72a&mc_eid=75d56d5346

Working with the right lead generation agency

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By Sam

Every business needs a lead generation strategy in place. However, working with the right agency is not easy. In this article, I will discuss what you need to look for.

Working with the right lead generation agency

Your lead generation agency

The 6 step process

To finish

When we think about a lead generation agency, what areas come to mind?

One area that needs to be brought up is conversions. This is always the goal when working with lead generation and developing your lead generation strategy.

However, the road to getting conversions requires analysis. For example, the great benefit of lead generation is that it targets qualified leads. These leads are tailored towards your business These are the leads that were meant for you. Getting those right leads on your own is difficult.

The other goal of working with a lead generation agency is that you can get hopefully multiple streams of leads, month after month.

One lead may not do the trick for your business and its growth. But remember, with lead generation, your first aim is to get a conversion. A conversion may require multiple appointments with your sales team. It can be a gradual process, into converting the conversion to a sale.

With all this said, let’s discuss what you need to look for in a lead generation agency.

Your lead generation agency

The aspect that separates lead generation from other generic marketing strategies is that it targets the right leads for your business. There is always a chance that your marketing strategy will not appeal to your target audience.

Lead generation is as close you can get. This sounds like a reliable strategy, right?

On that note, how do you choose your agency?

One of the first points to look for is their experience and history. Do they have experience in working for top brands?

The other point to consider is that some of the top agencies are there to help once you outsource your lead generation strategy. This may mean that you need to prepare beforehand.

The 6 step process

The agency needs to be a full-service organization. In lead generation terms, this means that they consider all the 6 factors that can play a role in your lead generation strategy. These are.

  1. Linkedin
  2. Cold email
  3. B2B lead generation
  4. Cold calling
  5. Lead generation outsourcing
  6. Appointment setting

 

How many of these steps have you considered before reaching out to a lead generation company?

Linkedin is a great platform to get networks. These networks could be potential customers or even work partners.

Cold emailing and cold calling are both effective forms of communication if done right. With these two methods, you need a bit of guidance because to do these effectively, you need an experienced team that understands communication.

Your sales and marketing team need to know your potential customers information. This is where the B2B lead generation information and data are important. The agency will work hard to identify customer’s information so that your team can get working ASAP on those leads.

The workload can be intense, which is why many outsource their lead generation strategy to another agency. This buys you a lot more time so that you can work more on those leads and converting them.

But, you may find that the process of conversions always includes appointments with your clients.

To finish

All in all, work with a lead generation agency that provides you and your business the whole package of lead generation. Review each step carefully and communicate this with the team.

Experienced agencies exist and they may be 1 click or 1 search away.

Author bio

Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for Pearl Lemon Properties. When he is not writing, he can be found grabbing a coffee or playing guitar.

Chicago Rocker JENNIFER HALL Leans Into Empathy and Compassion in Ethereal New Single “SFA”

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Chicago Rocker JENNIFER HALL Leans Into Empathy and Compassion in Ethereal New Single “SFA”

Chicago-based indie singer/songwriter Jennifer Hall leans into empathy and compassion with the release of this, the newest single “SFA.”

Long-time fans of Hall will instantly distinguish the new track as having a softer lilt to the songbird’s vocals than previous releases. There’s a classic, bass-driven vibe to “SFA,” smooth on its cut, while Hall’s perfectly timed vocals give leverage to the overall tone of the track; where once she soared to effortless heights with an infinitely booming instrument, “SFA” steps back into a decidedly softer, more muted undertone.

Hall recognizes the track showcases her deviating away from her sound of yesteryears, pushing play in a forward momentum. “It really needed a different kind of touch, vocally speaking,” Hall says. “Different from how I’m used to singing, with lots of power and volume.

“’SFA’ called for softness, and singing that was still full of feeling — but also gentle. It felt really great to sing in this way. I felt like I had opened a new door and found another way to express myself vocally, like I was really letting in the softness.”

Ethereal and etched in slow-rolling melodies, “’SFA’ is about really leaning into empathy and compassion rather than judgement,” she continues. “When I see myself and my own faults in others, I can struggle with that. ‘SFA’ also captures that feeling of peace and happiness that comes when you choose to embrace compassion and kindness, not only for others but for yourself too.”

The track comes neatly packaged in a gorgeous new music video, shot exclusively in the Bay area of San Francisco. “We had zero budget, so we spent two days driving around the Bay area looking for stunning scenery,” Alex Sheyn, director of the official ‘SFA’ video, reveals. “We were relying on a fun slider gimmick and some post to pull it all together.”

Written, mixed and recorded in her hometown of Chicago, Illinois, Hall incorporated the work of co-writers Woody Goss, and Noam Wallenberg — who not only produced & mixed the track, but also provided percussion, guitars, bass, and keys. The song also features Packy Lundholm and Andrew Vogt bass stylings.

It was Hall who penned the thought-provoking lyrics, never shying away from being her raw and authentic self. As she tells it, her objective is to “harness her musical forces for good, to drive human connection” — a prowess she continues to prove well between +1.3 Million streams across Spotify, her 2015 self-titled debut EP, its breakthrough track “Make It Out Alive,” and 2019’s follow-up “In the Water.”

Derbyshire UK Folk Rocker JOHN STAMP Soars with New Single, “Airplane Mode” featuring Atlanta GA’s PETER STROUD

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Derbyshire UK Folk Rocker JOHN STAMP Soars with New Single, “Airplane Mode” featuring Atlanta GA’s PETER STROUD

Being mature used to be an antithesis to rock and roll, but no more with Derbyshire UK-based folk rocker John Stamp and his soaring new single, “Airplane Mode” — available now.

A fifty-something year old on a whim, you can hear the energy of a satisfied, fulfilled lifetime of helping others in his works… Which would make sense, as he successfully ran a social care company until he was recently fifty-something-else, he shares.

As a music lover, Stamp also had the opportunity to see a ton of concerts around the world — which led to his collaboration with Sheryl Crow’s touring guitarist, Peter Stroud all the way based halfway around the world in Atlanta, Georgia.

When a particular 2018 show left Stamp’s jaw on the floor when it came to Stroud’s playing, he reached out to the musician via social media in regards to his project. Stroud was, at the time, and like many of us, stuck at home, and therefore evermore happy to partake.

“Thank God for the internet during these lockdown times, where new friendships and working together on music from afar can happen,” Stroud shares, adding, “I think he nailed it with this song, summing up what a lot of us can relate to over the past year.”

Stroud also came together with drummer Luke Bullen (Bryan Ferry, Joe Strummer), and UK session bassist and producer Carl Stanbridge (Gloria Gaynor, Mavis Staples).

The work is entirely heartfelt and undoubtedly Brit-born, though light-hearted, and a wise observation on modern day realities. A happy-go-lucky anthem with a message, “Airplane Mode” is a song about breaking rules, breaking out from the modern world, and it’s weird, sometimes dubious “improvements.”

Stroud’s guitar work absolutely shines throughout, and it’s obvious both the producer, artist, and guitarist had a blast doing this fun, heartwarming conversation starter.

Legendary Singer + Play Records Owner MELLEEFRESH Celebrates 25 Years With Stunning Year Ahead

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Legendary Singer + Play Records Owner MELLEEFRESH Celebrates 25 Years With Stunning Year Ahead

Simply put: rarely do you come across a globally heralded, multi-award winning female veteran of the music industry who continues to be a ground-breaking, ceiling-shattering revolutionary in all she does for three decades, and counting.

But such is the case for Canadian electronic music scene queen Melleefresh as she toasts her landmark and visionary 25 year tenure helming Play Records — and even longer as a veritable artistic force to be reckoned with in her own right.

Deemed “one of the pivotal figures in North American dance music” by Clash Magazine, the Toronto-based EDM dynamo has been a prominent avant-garde performance artist for the last 30 years.

As President and founder of the Play Records — the one through which deadmau5 was discovered and first signed to, and who she collaborated with as freshmau5 on many tracks, including the 2008 JUNO Award-nominated release, After Hours — Melleefresh has also collaborated with, including Dirty 30 (Alixander III), Billy Newton-Davis, Calvertron, Hoxton Whores, 40oz Profits, Gettoblasters, Jerome Robins, dj genderfluid, and more. She is an inimitable reference point for the cut-throat, competitive intersection that is music, business, and being a woman in the thick of it all.

“I had begun writing and singing my own music, and decided at one point I wanted to do more,” she recalls. “But what I really wanted was to be able to control my own music, and maybe form a label.

“One of my first labels, Nepotism Records, had a motto of ‘Family, Friends, or F*** Off,’” she continues. “I guess I do continue to work more with people I know, but I have not had any major f*** offs!

“That said, it’s been a lot of ups and downs,” she continues, reflecting back. “There have been some battles… Some ridiculous lawsuits… And also some amazing collaborations and performances.

“To this day, I find the constant search for new talent to work with has always been so exciting! That, and to develop new genres of music.

“I am continually evolving as an artist, and always trying out new vocals and musical styles with every different artist I work with. It’s been such a great discovery process, both creatively and from a business perspective…

“I love the evolution of it all!”

Mellefresh’s extensive credits, accolades, and rungs on her resume continue to soar sky-high; never idle, she releases new music frequently — including her latest LP, Invincible, and a special series of Redux re-issues slated for this celebratory year.

She is also the co-founder of Play Deep, a state-of-the-art recording studio in London, England, with DJ Spydabrown (Zachary Spider Brown-Smith). There, they have played host to recording sessions for the likes of The Spice Girls, Ellie Goulding, Rita Ora, Chance the Rapper, Childish Gambino, Nadia Rose, DJ Jazzy Jeff, Gigs, Offset, and more.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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